Starbucks Coffee Company

PRESENTATION BY :-
RANBIR SINGH SIDHU
STARBUCKS FORMATION
Starbucks is the worlds # 1 specialty coffee retailer.
It was founded in 1971 by three partners who met as
students at the University of San Francisco.
One store: whole coffee beans
Transitioned to selling coffee drink
Went public in 1992, opened 140 stores
Starbucks Today
23000+ stores in 72 countries

Approximately 52 million customer visits

per week worldwide
More than 145,000 partners (employees)

15 consecutive years of comparable store

sales growth >5%
Growing Presence Internationally

Switzerland
31
Germany
75 Austria
11

UK Kuwait
528 Turkey 38 Bahrain
Canada 62 8
Ireland Qatar
725 Lebanon
10 9
11
France UAE
30 46
U.S.
9,401 Spain Japan
58 China 665
Greece South Korea
The Bahamas 52 288
Taiwan 187
5 Cyprus India 189
Mexico Puerto Rico Jordan
7 Philippines
116 22 6 Oman
Egypt 106
1 5 Malaysia
Saudi Arabia 79
52 Thailand Indonesia
500 + Brazil 91
Peru 2 48
9 Singapore
100 - 500 Australia
42
89
New Zealand
< 100 Chile 47
17

Note: Store count as of December 31, 2006.

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Product Innovation
Leveraging The Brand

text
Global Consumer Products
Group

Unique distribution

channel outside
Starbucks retail stores
Provides brand /
channel expansion
Opportunity to reach
broader consumer
base, build brand
awareness
C.A.F.E. Practices
Starbucks Sustainable Buying Guidelines
Prerequisites:
High-quality coffee The Four Fundamentals of C.A.F.E. Practices
Economic transparency
providing documentation
through the supply chain Product
Quality
Social
Responsibility

C.A.F.E.
Independently Verified Practices

and Scored Criteria: Economic Environmental

Social Responsibility Accountability Leadership

Environmental Leadership
- coffee growing Prerequisites Components
- coffee processing

www.scscertified.com/starbucks
 Distribution Flow Chart
Receiving
coffee Storage Sifter Assortment Roasting
beans

Final Quality
Blending Cooling
Testing Tasting

FAILED / Finished FAILED /

DISCARD Packaging Palletizing DISCARD
Goods

ORDER
FULILMENT
STARBUCKS SERVICE BLUEPRINT
FROM BEAN TO CUP
MORE DISTRIBUTION CENTRES

Huge quantities of coffee beans are selected and

shipped to the various distribution centers.

9 regional distribution centers

48 central distributions
6 green coffee warehouses
Corporate Social Responsibility
Contributing positively to local communities and to the
environment is a guiding principle of Starbucks mission
statement and produces social, environmental and economical
benefits globally
In February 2006, initiated roll-out of new paper cup made with 10% post-consumer
recycled content

Made with 10% post-consumer fiber content, the hot-beverage cups look and perform
the same as non-recycled paper cups, but will lower Starbucks dependence on tree fiber
by more than five million pounds annually

Starbucks announced in December 2005 that it will increase its

purchases of renewable energy from 5 percent to 20 percent of the
energy it takes to power its North America Company-operated stores
This announcement makes Starbucks the largest corporate purchaser
of wind Renewable Energy Credits (RECs) in the United States
We have no patent on anything we do and anything we do
can be copied by anyone else. But you cant copy the heart
and the soul and the conscience of the company.
The taste of our coffee has created such a quality
experience that weve been able to convince people over 20
yrs that its still a very good value even though its more
expensive than traditional coffee you can find at a diner.
MY SUGESSTIONS
DUE TO HIGH PRICE STARBUCK IS
LESS POPULAR IN LOWER CLASS SO
I THINK ITS LOWER PRICE CAN
INCREASE SALE.