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This document outlines 5 potential ideas for a BBC One channel ident.
Idea 1 features changing the lights on the London Eye to red and incorporating the BBC logo. Idea 2 involves a postman delivering a red letter containing the BBC logo. Idea 3 has a football player kick a ball towards the goal, with the BBC logo appearing on the ball. Idea 4 uses Wembley Stadium and its lights, with the BBC logo fading in. Idea 5 captures a busy London location like a train station with a time lapse, overlaying the BBC logo. All ideas aim to represent the BBC's British roots and incorporate the color red from its brand identity.
This document outlines 5 potential ideas for a BBC One channel ident.
Idea 1 features changing the lights on the London Eye to red and incorporating the BBC logo. Idea 2 involves a postman delivering a red letter containing the BBC logo. Idea 3 has a football player kick a ball towards the goal, with the BBC logo appearing on the ball. Idea 4 uses Wembley Stadium and its lights, with the BBC logo fading in. Idea 5 captures a busy London location like a train station with a time lapse, overlaying the BBC logo. All ideas aim to represent the BBC's British roots and incorporate the color red from its brand identity.
This document outlines 5 potential ideas for a BBC One channel ident.
Idea 1 features changing the lights on the London Eye to red and incorporating the BBC logo. Idea 2 involves a postman delivering a red letter containing the BBC logo. Idea 3 has a football player kick a ball towards the goal, with the BBC logo appearing on the ball. Idea 4 uses Wembley Stadium and its lights, with the BBC logo fading in. Idea 5 captures a busy London location like a train station with a time lapse, overlaying the BBC logo. All ideas aim to represent the BBC's British roots and incorporate the color red from its brand identity.
various London landmarks before a time laps of the London eye which the BBC One logo is incorporated into. We have decided that we would record the London eye at night time in the dark as this way we can see the lights on the London eye which we will be changing to red so that it matches the BBC One corporate identity. The BBC one logo that we created will slowly fade into the middle of the London eye whilst it is moving with a red light round the outside which would look great as it links to the British TV channels ethos and the colours represent the channel through connotations. Idea 2 Postman
The second idea we thought up was to have a
postman deliver a letter in a red envelope to a random house, then the recipient will open this letter to see the BBC One logo we created and the camera will look at a point of view shot from the recipient and show this logo. This idea is good as the red envelope relates to the BBC One current corporate identity whilst also having the British Royal Mail incorporated to show British relation which relates to the ethos for the BBC. The red theme is brilliant for the BBC One logo as connotations for the colour red are elegance, power and importance which helps to represent the channe. Idea 3 - Football
This idea is to have some friends using a
football to try and hit the crossbar of the goal, then one of the people hits the crossbar and the ball bounces back, this is when the camera follows the ball from the crossbar to the floor and closes in to see the BBC One logo fade in over the top of the football. This idea is good as we would have a famously English football star take the crossbar shot as this will link with the British roots of the BBC. This essentially means we are linking back to the ethos for the BBC showing they are British. The kit the person shooting will be using is red as this links back to the corporate identity for the BBC which we believe is a relevant thing to do. Idea 4 Stadium
This idea is to use the Wembley stadium and have a
long shot of the stadium seeing people entering the stadium, then we ten pan out and have the whole stadium in the shot with the lights they use to create an aesthetically pleasing appearance to the ident, then we will see the BBC One logo we created fade onto the camera view in the dead middle of the screen overlapping the other images in view. This ident links with the ethos for the BBC as the ethos is about being British and such and we will be using a British landmark in ours and we will be making good use of the lights they have at Wembley stadium as we will be incorporating these to create a better appearance for our ident. We will also be seeing multiple fans of all different ethnicities which will represent unity and diversity in our ident letting people know that BBC One is a diverse channel that targets all ethnicities. Idea 5 Busy City
This idea is to get a time lapse of a busy location
in London such as outside a train station so we have a good view of the many different people entering and exiting the station whilst having cars and such driving around in the background. Then we will have the logo we created fade onto the screen in the very center to clearly show the channel. This idea links to the ethos for the BBC as we will incorporate a bus stop or train station which will help to link with the British transportation and such. This idea is also good as will expect to see a London bus come threw on the time laps over and over as most London streets have buses that use them which will link to the corporate identity with the use of red.