INTRODUTION TO

EXPORT MERCHANDISING

SUBMITTED TO : SUBMITTED BY :
MANISH WANKHEDE
Prof.SAMEER SOOD MFM-2ND SEM
 Merchandising is a process through which products are
planned, developed, executed and presented to the
buyer.
It includes directing and overseeing the development of
product line from start to finish.
.
A bridge between industry and the buyer, responsible for
making the finished products from manufacturing to sales.
 MERCHANDISING

FASHION RETAIL EXPORT

MERCHANDISING MERHANDISING MERCHANDISING
Fashion merchandising is a profession that incorporates the A-
to-Z processes in the fashion business ranging from producing,
product development, promoting and buying and selling fashion
items such as clothing, accessories, jewelry, cosmetics and shoes

A fashion merchandiser may work for a textile manufacturer, a

designer
. or a fashion retail outlet such as a department store,
childrens clothing store or a discount store.
 RETAIL MERCHANDISING

Retail Merchandising refers to the various activities which

contribute to the sale of products to the consumers for their end
use
The first important step in retail merchandising is establishing
working relationships with manufacturers who will provide the
goods or services that are ultimately sold by the retailer.
RETAIL MERCHANDISNG
In retail merchandising, the main objective is to conduct
the retail sales.
Its main emphasis is on ,to present the goods in an
attractive way.

EXPORT MERCHANDISING
In this, the objective is to sell goods at foreign market.
It involves interaction with the overseas buyer .
EXPORT
MERCHANDISING

It is the process of presenting the retail

goods and merchandise for sale in a
international consumer market.
An export merchandiser is involved from
manufacturing to the sale of merchandise.
Also he is the mediator between the buyer
and the manufacturer.
 EXPORT HOUSE
DEPARTMENTS

MERCHANDISING FABRIC ACCESSORY FINANCE ACCOUNTS

DESIGN
SAMPLING CUTTING H.R.
PATTERN MAKING STITCHING ADMIN
CAD BUTTONING COMPLIANCE
COSTING THREAD CUTTING MAINTENANCE
R&D HOUSEKEEPING
WASHING SECURITY
FINISHING
CHECKING
SHIPPING
PACKING
ACTIVITIES IN EXPORT
MERCHANDISING
SAMPLING AND PRODUCTION
PRODUCT DEVELOPMENT
PLANNING AND CONTROL
QUALITY ASSURANCE AND
APPROVALS
SALES AND MARKETING
BUYER
COMMUNICATION
SKILLS REQUIRED FOR AN EXPORT MERCHANDISER

Technical Skills Managerial Skills Human Relations Skills

Design & Authority &

Forecasting Responsibility Communication &
Product Development Time Management Negotiation
&Pattern Making Personal relationship
Fabric &Material Initiative maintenance
Fabrication/ Stitching Ethical Skills
Decision making
Accounting &Costing
Anticipatory

Marketing & Selling Advisory & Conflict

Management
Sourcing
ROLE OF A MERCHANDISER
 ROLE OF AN EXPORT
MERCHANDISER
The successful execution of any garment export order
depends on the work performance of a merchandiser.

Merchandiser is the person who plans and co-ordinates all the

activities right from the order procuring and till the shipment
order.

A merchandiser should have the comprehensive knowledge of

his work procedures and responsibilities so that he could
perform his job efficiently and effectively

In the apparel export industry, a merchandiser has to perform

the following functions.
 PRODUCT DEVELOPMENT

In the seller role, the merchandiser helps buyers with

developing merchandise specifications for export house orders

Helps developing samples and presentation portfolios used to

secure prospective buyers

Helps a client develop custom specifications for garment

designs, including fabric and colour selections
 SAMPLING
Merchandiser ensure the pattern cuts as per
measurements.
Coordinate for timely delivery.
Navigational Checks on production schedule.
Ensure fit sample/size sets and pre-production
samples as per buyers requirement.
Design time and action plan.
Coordination with the production department.
 COSTING

Negotiate price from the buyer

To cost and price the product
To cost the raw materials used
Operating cost of the company
To Profit planning of the organization
To bear in mind the buyers price point requirements and his
(the buyers) end consumer as well
 PLANNING
A merchandiser has to check the order requirement,
planning for the given order, programming for various
activities, proper allocation of work to the assistants.

Motivate and Training Employees.

Meeting with buyers & employees in various levels

 PRODUCTION

Receiving orders from Merchandising Dept. during

Pre-Production Meeting
Understanding details of the style and variables
Production planning
Co-ordinate with fabric/accessories stores
Manage Cutting Department
Ensuring on time production and timely deliveries
 PACKING
Merchandiser checks and approves a piece for the type of
packing and the packing materials.
The carton thickness, size, colour etc. are instructed by the
merchandiser to the packing department as per the buyers
requirement.
Number of pieces to be packed and the marks and numbers
to be printed on the carton is also instructed by the
merchandiser to them
A packing list is prepared by the Merchandiser with all the
packing details mentioned in it and given to the packing
department
 SHIPPING & DOCUMENTATION
Interacting with Production & Packing Dept. for packing details
and coordinating with Dispatch Dept. for shipment handover to
forwarder

Making Packing List and other relevant documents for

consignee set as mentioned in the Letter of Credit
A quality checker assigned on behalf of buyer checks and
approves the garments, after which they are shipped
Co-ordinates with buyers shipping department
Arrange all the documents needed for shipping (excise &
customs)
 BUYING HOUSE MERCHANDISING
It is a very crucial activity of the fashion
merchandising.
Because this is the actual process of manufacturing
the good and bringing them for the sales at retail
stores.
A buyers responsibilities include both the buying
and selling aspects of retailing.
ROLE OF MERCHANDISER IN A BUYING HOUSE

Merchandisers need to have updated information on colours,

fabrics, and styling for the forthcoming season which can be
obtained from the buyers, foreign counterparts of buying
agencies & from fashion/clothing mages

Coordinating with factories for submits such as yarns/ lab dips, desk
loom, bulk fabrics, fit samples, pre-production samples,
Order enquiry Cross costing & pricing, negotiations - securing
orders distributing orders
 Ensuring that the product is developed as per buyers
requirements.
To coordinate with factories and buyers very closely to
ensure that right quality samples and bulk production are
shipped timely
Merchandisers need to be meticulous, update the
records/system on time and need to systematically follow
up with factories & buyers
MERCHANDISING IN A LIAISON HOUSE

Negotiation of price with Export house.

Coordinate with Export house.

Coordinate with nominated supplier.

Ensuring the Delivery schedule and quality.

Ensure the Approvals to Export House.

.
THANK YOU