By Rit,Ohm,Toey

Problem
-wasting too many trees to produce the product.

-Paying a lot of money to make the cup holder ring that made of paper
for each consumer.
Who will be target population?
-The starbucks consumer

-Office worker

-Upper middle class

Short term outcomes
-getting money

-dont have to waste money to make it again

-can create the new product

Long term outcomes
-Saving money to producing the paper cup holder ring

-Developing the environment by eliminating wastes

-Get more consumers

-Good reputation
Identify program activities
-Using plastic to make it

-At first, there are 4 collections, black, purple, blue, and brown.

-Discount 5% for drinks

-5.99 dollars, and 19.99 dollars for pack

Identify resources that are available to
support the program activities
-New machine for produce the plastic holder ring.

-Using plastic to make it.

-Paid money for machine, employees, resource, and advertisement.