SOCIAL

PSYCHOLOG
Y
McDonalds DADACommercial
Is the commercial persuasive? What are
the elements of persuasion can be seen
in commercial?

Elements of persuasion: The Audience, Communicator and Message Content

The audience are the children, mother and the father.

Communicator/ Endorser: Mcdonalds
Message content
 The 2002 commercial, which shows a father discreetly handing out French fries to his
daughter under the table to get her to favor him over her mother, may look cute and
innocent enough, but it was enough to arouse the anger of Senators Juan Flavier and
Manny Villar.
Both senators criticized the commercial, saying that it encouraged the use of bribery
and dishonesty to get results. McDonalds eventually acceded to their demands and
had the commercial pulled out. In its place, the highly-acclaimed Karen-Gina Poad
was used once again.