Achieving Success

Through Effective
Business
Communication

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 Improved Quicker Stronger
Stakeholder Problem Decision
Response Solving Making

Enhanced
Professional
Effective Increased
Communication Productivity
Image

Clearer Stronger
Steadier
Promotional Business
Work Flow
Materials Relationships

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 Characteristics
of Effective Messages

Practicality Factual Basis

Clarity
Precision
and Conciseness

Persuasion Recommendations

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 Basic Communication
Structure Intent
Nonverbal

Nonverbal
Less Structured More Spontaneous
Harder to Classify Less Control
Verbal

Verbal
More Structured Conscious Purpose
Easier to Study More Control

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Usage of Business Communication Channels

Writing
9%

Receiving
Sending

Speaking Listening
30% 45%

Reading
16%

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 Communication
Challenges in Todays
Workplace
Advances
Globalization
in Technology

Workforce Team-Based
Diversity Organizations

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Internal Communication

Official Structure The Grapevine

Formal Chain Informal

of Command Networking

Up, Down, Across Unofficial Lines

Formal Power Lines of Power

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External Communication

Formal Contacts Informal Contacts

Marketing Employees

Public Relations Managers

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The Communication Process
Phase 1: Phase 6:
Sender Has Channel Receiver
an Idea And Medium Sends Feedback

Phase 2: Phase 5:
Sender Encodes Receiver Decodes
Idea Message

Phase 3: Phase 4:
Six-Phase
Sender Transmits Receiver Gets
Process
Message Message

Situation

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Communication Barriers
Perception and language

Restrictive environments

Distractions

Deceptive tactics

Information overload

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 Overcoming Barriers

Audience-Centered Open
Approach Communication

Ethical Efficient
Communication Messages

Business Communicat Chapter 1 -

 Biases Audience-Centered
Approach
Education

Age

Status

Style

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Communication Climate
Overall Corporate Level of
Structure Culture Feedback
Flat More Open High

Tall Less Open Low

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 Ethical Recognize
Communication Ethical Choices

Make
Ethical Choices

Motivate
Ethical Choices
Business Principles

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Efficient Messages Send Fewer
Messages

Minimize
Distractions

Develop
Communication
Skills
Concise Business Communication

Business Communicat Chapter 1 -