WELCOME TO THE WORLD OF

McDonalds

By:
RADHIKA GANDOTRA
(45-MBA-15)
 McDonalds
McDonalds (McD) is an hamburger and fastfood
restaurant chain.
Founded in 1940.
One of the worlds restaurant chain and serving
approximately 68 million customers daily in
36,900 outlets.
McDonalds is continuing to expand and introduce
new alternative beverages in the market.
Approximately 85% of McDonalds restaurant
businesses world-wide are owned and operated
by franchisees.
MCDONALDS CORPORATION
PESTLE ANALYSIS

Political

Environm Econom
ent ical

PEST
LE
Legal Social

Technol
ogy
Few Questions:

What are the key political

factors likely to affect the
industry?
What are the important
economic factors?
What cultural aspects are
most important?
What technological
innovations are likely to
occur?
What are the
environmental
considerations?
 POLITICAL CHALLENGES

Health and Safety Guidelines

Fast food consumption increases calorie
intake, promote weight gain,
cardiovascular difficulties & elevate risk
for diabetes.
Ecological/Environmental issue
Food Packaging waste littering roadways
and spoiling the quality of life.
Home markets and International
Pressure-groups
Pushing for increased regulations to
make companies more responsible.
ECONOMICAL

Economic Environment
Low set up costs lead to a rapid expansion.
Keep the price low for customers.
Provide finance assistance and training for new
franchises.
Tax
 SOCIAL
FACTORS
Health fears
Customers now opting
for healthier options.
Changing tastes of the
consumers and
Lifestyle changes.
The societys focus
has been on Low-
calorie diet.
Target the right
segments in the
society Team 11
 TECHNOLOGIC
AL
Improved Inventory System
FACTORS
High Technology helps
organizations improve their
management and
productivity.
Customers place orders
and make payments online.
Providing Wi-Fi devices to
satisfy customer needs.
The integration of
technology in the
operations of McDonalds
tends to add value to their
products
ENVIRONMENTAL

Environmental protection is not just a trend but a change with a long

term impact.
CSR policy.
McDonalds should minimize the use of Styrofoam materials and
plastic cups.
McDonalds focuses on framing policies that are more environment
friendly.
LEGAL
The Legal factors might not
be under McDonalds
control but the brand must
still focus on sustainability
Halal Certification
ISO Certification
Operating Hours
Labour and Employment
Laws
Environmental Laws
BYE BYE SEE U AT McDonaldS

h a n k
T
y o u