Académique Documents
Professionnel Documents
Culture Documents
CONTENT
Overview of Version
Virgins Growth.
Corporate Rationale .
Corporate Parenting.
Threats and Recommendations.
OVERVIEW
The Virgin Group is one of the UK's largest
private companies.
Founded by Richard Branson.
Leading entrepreneurial brands with over
200 companies
Operates globally across 29 countries.
Complex organizational structure.
High emphasis on innovation.
RICHARD BRANSON
Charismatic, risk taking, fun, and daring
persona.
Richard Branson flamboyant style and flair for
publicity generate interest and awareness
which has enabled Virgin to create a brand
image.
Inspire people to think like entrepreneurs
VIRGINS GROWTH
VIRGINS DIVERSIFICATION
MOVES
Products/Services
Existing New
M Ex
ar ist
ke in
New Products &
ts g Market
Services
Penetration
Ne
w
Conglomerate
Market
Diversification
Development
1970-1971
Products/Services
Existing New
M Ex
ar ist
ke in
ts g
N
e Virgin records(1970)
w
First virgin record
shop(1971)
1977
Products/Services
Existing New
M Ex Virgin Record Label (1977)
ar ist
ke in
ts g
N
e
w
1984
Products/Services
Existing New
M Ex Virgin Record Label (1977)
ar ist
ke in
ts g
N
e
w
1986
Products/Services
Existing New
M Ex
ar ist Virgin Record Label (1977)
ke in Virgin Atlantic (1984)
ts g
Virgin Holiday (1985)
N
e
w
1992
Products/Services
Existing New
Virgin Record Label (1977)
M Ex Virgin Atlantic (1984)
ar ist
Virgin Holiday (1985)
ke in
Virgin Records America (1987)
ts g
Virgin Megastore (1988)
N
e
w
1993
Products/Services
Existing New
Virgin Atlantic (1984) Virgin Radio (1993)
M Ex Virgin Holiday (1985)
ar ist
Virgin Megastore (1988)
ke in
ts g
N
e
w
1994
Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin city jet service from
Virgin Holiday (1985)
ar ist Virgin Megastore (1988)
London to Dublin(1994)
ke in Virgin Radio (1993)
ts g
N
e
w
2002 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
N Virgin Bikes(2002)
e
w
2004 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985) Virgin Digital- sell online(2004)
ar ist Virgin Megastore (1988)
ke in Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts g Virgin Direct
(1994)(1995)
Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Bikes(2002)
Ne
w
2005 Products/Services
Existing New
Virgin Atlantic (1984) Virgin mobile launched in
M Ex Virgin Holiday (1985) Canada(2005)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin One (1997)
Virgin Cosmetics (1997)
Virgin Trains (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Bikes(2002)
N
e
w
2006 Products/Services
Existing New
Virgin Atlantic (1984) Virgin Nigeria (2006)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Cars
N
Virgin Fuel(2006)
e
w
2007 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Fuel(2006)
N
e
w
2012 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct (1995)
(1994)
g Virgin Express (1996)
Virgin Trains (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)
Virgin Health Bank(2007)
Virgin Earth Challenge(2007)
Virgin Mobile India (2008)
Virgin Green Fund(2009)
1) Brand Name
Considered the most important asset representing the consumer champion
for :
Value for money
good quality
brilliant customer service
innovation
anti-establishment
CORPORATE PARENT
2) Public relations and communications skills.
Eliana Naffaa
8160416
Hamzeh Adaileh
8151113
Mutaz Rababah
8142418
Omar Al Shami
8150871
Saif suleiman
8160407
Eman Hajjat 8141978