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STRATEGIC DEVELOPMENT OF VIRGIN GROUP

CONTENT

Overview of Version
Virgins Growth.
Corporate Rationale .
Corporate Parenting.
Threats and Recommendations.
OVERVIEW
The Virgin Group is one of the UK's largest
private companies.
Founded by Richard Branson.
Leading entrepreneurial brands with over
200 companies
Operates globally across 29 countries.
Complex organizational structure.
High emphasis on innovation.
RICHARD BRANSON
Charismatic, risk taking, fun, and daring
persona.
Richard Branson flamboyant style and flair for
publicity generate interest and awareness
which has enabled Virgin to create a brand
image.
Inspire people to think like entrepreneurs
VIRGINS GROWTH
VIRGINS DIVERSIFICATION
MOVES
Products/Services
Existing New
M Ex
ar ist
ke in
New Products &
ts g Market
Services
Penetration

Ne
w
Conglomerate
Market
Diversification
Development
1970-1971
Products/Services
Existing New
M Ex
ar ist
ke in
ts g

N
e Virgin records(1970)
w
First virgin record
shop(1971)
1977
Products/Services
Existing New
M Ex Virgin Record Label (1977)
ar ist
ke in
ts g

N
e
w
1984
Products/Services
Existing New
M Ex Virgin Record Label (1977)
ar ist
ke in
ts g

N Virgin Atlantic (1984)


e
w
1985
Products/Services
Existing New
M Ex Virgin Record Label (1977)
Virgin Holiday (1985)
ar ist Virgin Atlantic (1984)
ke in
ts g

N
e
w
1986
Products/Services
Existing New
M Ex
ar ist Virgin Record Label (1977)
ke in Virgin Atlantic (1984)
ts g
Virgin Holiday (1985)

N Virgin PLC (1986)


e
w
1987
Products/Services
Existing New
M Ex Virgin Record Label (1977)
ar ist Virgin Atlantic (1984)
ke in Virgin Holiday (1985)
ts g Virgin PLC (1986)

N Virgin Records America


e (1987)
w
1988
Products/Services
Existing New
Virgin Record Label (1977)
M Ex Virgin Megastore (1988)
Virgin Atlantic (1984)
ar ist Virgin Holiday (1985)
ke in Virgin PLC (1986)
ts g Virgin Records America (1987)

N
e
w
1992
Products/Services
Existing New
Virgin Record Label (1977)
M Ex Virgin Atlantic (1984)
ar ist
Virgin Holiday (1985)
ke in
Virgin Records America (1987)
ts g
Virgin Megastore (1988)

N
e
w
1993
Products/Services
Existing New
Virgin Atlantic (1984) Virgin Radio (1993)
M Ex Virgin Holiday (1985)
ar ist
Virgin Megastore (1988)
ke in
ts g

N
e
w
1994
Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin city jet service from
Virgin Holiday (1985)
ar ist Virgin Megastore (1988)
London to Dublin(1994)
ke in Virgin Radio (1993)
ts g

N Virgin Vodka & Virgin Cola


e (1994)
w
1995
Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar ist Virgin Megastore (1988)
ke in Virgin Radio (1993)
ts g Virgin Vodka & Virgin Cola
(1994)

N Virgin Direct (1995)


e
w
1996
Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Express (1996)
Virgin Holiday (1985)
ar ist Virgin Megastore (1988)
ke in Virgin Radio (1993)
ts g Virgin Vodka & Virgin Cola
(1994) (1995)
Virgin Direct

N Virgin net (1996)


e
w
1997
Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar ist Virgin Megastore (1988)
ke in Virgin Radio (1993)
ts g Virgin Vodka & Virgin Cola
Virgin Direct
(1994)(1995)
Virgin Express (1996)
Virgin net (1996)

N Virgin Trains (1997)


e Virgin Cosmetics (1997)
w
Virgin One (1997)
1999 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)

N Virgin Mobile (1999)


e Virgin Health(1999)
w
2000 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985) Virgin Mobile- US and
ar is Virgin Megastore (1988) Australian wireless Service
Virgin Radio (1993) (2000)
ke ti Virgin blue- Airline(2000)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995) Virgin Car- online
g Virgin net (1996) services(2000)
Virgin Express (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)

N
e
w
2002 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)

N Virgin Bikes(2002)
e
w
2004 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985) Virgin Digital- sell online(2004)
ar ist Virgin Megastore (1988)
ke in Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts g Virgin Direct
(1994)(1995)
Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Bikes(2002)

Ne
w
2005 Products/Services
Existing New
Virgin Atlantic (1984) Virgin mobile launched in
M Ex Virgin Holiday (1985) Canada(2005)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin One (1997)
Virgin Cosmetics (1997)
Virgin Trains (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Bikes(2002)

N
e
w
2006 Products/Services
Existing New
Virgin Atlantic (1984) Virgin Nigeria (2006)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Cars

N
Virgin Fuel(2006)
e
w
2007 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995)
g Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Health(1999)
Virgin Fuel(2006)

N Virgin Health Bank(2007)


e Virgin Earth Challenge(2007)
w
2008 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995)
g Virgin Express (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)
Virgin Health Bank(2007)
Virgin Earth Challenge(2007)

N Virgin Mobile India (2008)


e
w
2009 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct
(1994)(1995)
g Virgin Express (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)
Virgin Mobile India (2008)
Virgin Health Bank(2007)
Virgin Earth Challenge(2007)

N Virgin Green Fund(2009)


e
w
2010 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Hotel(2010)
Virgin Holiday (1985)
Virgin Produced(2010)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)
Virgin Mobile India (2008)
Virgin Green Fund(2009)
Virgin Health Bank(2007)
Virgin Earth Challenge(2007)

N Virgin Racing- Formula1(2010)


e Virgin Gaming(2010)
w
2011 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985) Virgin Ocean(2011)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
ts n Virgin Direct (1995)
g Virgin Express (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)
Virgin Mobile India (2008)
Virgin Green Fund(2009)
Virgin Health Bank(2007)
Virgin Earth Challenge(2007)

N
e
w
2012 Products/Services
Existing New
Virgin Atlantic (1984)
M Ex Virgin Holiday (1985)
ar is Virgin Megastore (1988)
ke ti Virgin Radio (1993)
Virgin Vodka & Virgin Cola
ts n Virgin Direct (1995)
(1994)
g Virgin Express (1996)
Virgin Trains (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)
Virgin Health Bank(2007)
Virgin Earth Challenge(2007)
Virgin Mobile India (2008)
Virgin Green Fund(2009)

N Virgin Hot Rocket Test(2012)


e
w
CORPORATE RATIONALE
Diversification into as many markets feasible in order to
extent the virgin brand.

Ring fenced business

Mix of privately owned and public listed


companies as well as a mix of start-up small businesses and
very large corporate ventures
CORPORATE RATIONALE
Minimal managerial layers and less bureaucracy.

Innovation and differentiation.

Diversify into growing markets

Sacrifice short term profits to gain long term growth.


CORPORATE PARENT
Virgins adding values:

1) Brand Name
Considered the most important asset representing the consumer champion
for :
Value for money
good quality
brilliant customer service
innovation

anti-establishment
CORPORATE PARENT
2) Public relations and communications skills.

3) understanding the institutionalized markets.

4) Extensive network of contracts and partners


THREATS AND CHALLENGES

Sir Richard departure is a big threat.


Virgin media and virgin rail had many customer complaints.
RECOMMENDATIONS

Become less diverse.


Change strategy to rely upon short term profits.
Release ring fenced policy.
Group members :

Eliana Naffaa
8160416
Hamzeh Adaileh
8151113
Mutaz Rababah
8142418
Omar Al Shami
8150871
Saif suleiman
8160407
Eman Hajjat 8141978

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