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Setting up of college canteen in

SIS college
Jai hind college
St xaviers college
MEANING
&
DEFINATION
Retail strategy is clear and definte plan that the retailer outlines to tap he
market and build long term relationship with the consumers.

According to Dr. Ramkishen,


Retail strategy comprises the competitive moves and business approaches
that managers employ to attract and please costomers. It also includes
conducting the opertions to grow the business successfully so as to achieve the
targeted objectives.
Steps involved in Retail strategy

Defining the business


Short term & long term objectives.
Identifying the target market
Deciding the broad direction.
Implementation.
Evaluating and revising.
MARKET STRATEGY

Target market.
Retail format
Sustainable competitive advantage
TARGET MARKET
RETAIL FORMAT
SUSTAINABLE COMPETITIVE
ADVANTAGE
SEVEN IMPORTANT
OPPURTUNITIES
Customer loyalty
Location
HRM
Distribution & information system.
Unique merchandise.
Vender relations
Customer service.
MUNTIPLE SOURCE OF ADVANTAGE
Do not rely on single approach
Need multiple approaches to bulid high
walls
Good value customers.
Strong brand name.
STORE MANAGEMENT

INTRODUCTION

DEFINITION
STORE PLANNING FOR CANTEEN

EXTERIOR & INTERIOR BUILDING


DESIGN

ALLOCATION OF SPACE

ARRANGEMENT & LOCATION OF


DEPARTMENTS
STORE LOCATION FOR CANTEEN

DEPENDS ON STATUS, POPULATION &


INFRASTRUCTURE

HELPS GENERATE MORE FOOTFALL

LOCATED AT HIGH CUSTOMER TRAFFIC


AREA (at the centre)

EASILY APPROACHABLE
CANTEEN LOCATION- AN
IMPORTANT DECISION BECAUSE:

1. LARGE CAPITAL INVESTMENT


2. TARGET CUSTOMERS CONVENIENCE
3. NATURE OF MERCHANDISE
4. PROXIMITY
5. SUSTAINABLE COMPETITIVE
ADVANTAGE
STORE DESIGN FOR CANTEEN

WALL COLOUR
TABLES & CHAIRS
LIGHTING
SPACING
VENTILATION
SANITATION & CLEANLINESS
UTENSILS
STORE DESIGN & RETAILING IMAGE
MIX
EMPLOYEES
MERCHANDISE
FIXTURE TYPE
SOUND TYPE
ODOUR TYPE
VISUAL TYPE
FACTORS FOR BUILDING GOOD
STORE IMAGE FOR CANTEEN
AMBIENCE
FOOD QUALITY & TASTE
COMPETITIVE PRICES
FRIENDLY STAFF
CHOICES & MENUS
GOOD SERVICES
GOOD PRESENTATION
PLACE & LOCATION
OBJECTIVES OF GOOD STORE
DESIGN
1. IMPLEMENT THE RETAILERS STRATEGY

2. INFLUENCE CUSTOMER BUYING


BEHAVIOUR

3. PROVIDE FLEXIBILITY

4. CONTROL DESIGN & MAINTENANCE


COSTS
THE SPACE MIX FOR A
COLLEGE CANTEEN

SEATING AREA (consumption area)- 60%

KITCHEN AREA (production & storage


area)- 25%

CIRCULATION AREA- 15%


EFFECTIVE CANTEEN SPACE
MANAGEMENT
1. SMOOTH & EFFICIENT CUSTOMER
FLOW

2. EASY CUSTOMER REACH

3. CREATE COME-BACK FEELING

4. CREATE FEELING OF COMFORT


STORE LAYOUT
STORE LAYOUT INVOLVES PROPER
PLANNING OF SPACE & DESIGN &
PRESENTATION OF THE CANTEEN TO
PROVIDE THE CUSTOMERS WITH A
COMFORTABLE EXPERIENCE IN ORDER TO
INCREASE THE CANTEEN SALES.
ADVANTAGES OF GOOD STORE
LAYOUT
1. USES SPACE EFFICIENTLY
2. EASY SITTING
3. MORE CUSTOMERS IN CANTEEN
4. STAFF TO WORK EASILY ALONGSIDE
THE CUSTOMERS
5. ALLOWS FOR SELF-SERVICE
6. GREATER FLEXIBILITY
7. MAXIMUM VISUAL IMPACT
8. IMPULSE BUYING
9. CREATES A SENSE OF SPACE
10. PROPER UTILISATION OF SPACE
AVAILABLE
VISUAL MERCHANDISING

VISUAL MERCHANDISING IS THE


PRESENTATION OF ANY & ALL MERCHANDISE
AT ITS BEST.

VISUAL MERCHANDISING ENHANCES THE


SHOPPING EXPERIENCE
ACTS AS A COMMUNICATION TOOL
PRESENTATION IN VISUAL MERCHANDISING
HELPS CUSTOMER MAKE BUYING DECISIONS
ROLE OF VISUAL MERCHANDISING

1. PLANNING THE VM THEME & CREATING


DISPLAYS
2. ARRANGING PROPS FOR DISPLAY
3. ARRANGING DISPLAY FIXTURES &
LIGHTING
4. SETTING UP STORES BEFORE OPENINGS
5. WORKING WITH FLOOR PLANS & CANTEEN
REQUIREMENTS
6. TRAINING PERSONNEL
7. ORGANISING UNITS
MERCHANDISE
MANAGEMENT
MEANING OF MERCHANDISE
Merchandise means goods bought and sold
for profit.
According to Business Dictionary ,
Merchandise refers to goods and
commodities sold at the retail level.
MEANING AND DEFINITION OF
MERCHANDISING
Merchandising is the planning , involved in
marketing the right merchandise at the right
place at right time in the right quantities at
the right price
SEVEN RIGHTS OF MERCHANDISE

RIGHT PRODUCT
RIGHT QUANTITY
RIGHT PLACE
RIGHT TIME
RIGHT PRICE
RIGHT APPEAL
RIGHT SERVICE
1. RIGHT PRODUCT
2 . RIGHT QUANTITY

We provides right quantity to the


customers which is most important thing in
that. Quantity and the quality and taste
matters a lot in canteens. The profit also
depends on these things
3. RIGHT PLACE
4 .RIGHT TIME

Time plays an very important role


evrywhere. Mostly in college canteen the
time which they targeted is at morning from
7am to 5 pm. and in this the RIGHT TIME
means proper delivery of goods and
services to the customer within a good time .
5 .RIGHT PRICE
6 . RIGHT APPEAL

Right appeal is the right message to the


right audience . This is required as the
retailer needs to inform and persuade the
consumers to seek out the products from
the stores.
7 . RIGHT SERVICE
IMPORTANCE OF MERCHANDISING

NUCLEUS OF RETAIL
DIFFERENTIATION
CUTTING EDGE COMPETITION
BETTER MERCHANDISE MEANS
BETTER PROFITS
EFFICIENT MERCHANDISE
MANAGEMENT PRACTICES
IMPLICATIONS OF MERCHANDISE
PLANNING
1. FINANCE
2. MARKETING
3. WAREHOUSING AND LOGISTIC
4. STORE OPERATIONS
PROCESS OF MERCHANDISE PLANNING

1. Developing the sales forcast


Review past sales
Analysing the changes in economic condition
Analysing the changes in sales potential
Analysing the changes in the marketing
strategies of retail organisation and the
competition
Creating the sales forecast
2. Determining the merchandise
requirements
Merchandise hierarchy
3 . Merchandise control the open to buy
4 . Assortment planning
5 . The range plan
6 . The model stock plan

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