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MEANING
&
DEFINATION
Retail strategy is clear and definte plan that the retailer outlines to tap he
market and build long term relationship with the consumers.
Target market.
Retail format
Sustainable competitive advantage
TARGET MARKET
RETAIL FORMAT
SUSTAINABLE COMPETITIVE
ADVANTAGE
SEVEN IMPORTANT
OPPURTUNITIES
Customer loyalty
Location
HRM
Distribution & information system.
Unique merchandise.
Vender relations
Customer service.
MUNTIPLE SOURCE OF ADVANTAGE
Do not rely on single approach
Need multiple approaches to bulid high
walls
Good value customers.
Strong brand name.
STORE MANAGEMENT
INTRODUCTION
DEFINITION
STORE PLANNING FOR CANTEEN
ALLOCATION OF SPACE
EASILY APPROACHABLE
CANTEEN LOCATION- AN
IMPORTANT DECISION BECAUSE:
WALL COLOUR
TABLES & CHAIRS
LIGHTING
SPACING
VENTILATION
SANITATION & CLEANLINESS
UTENSILS
STORE DESIGN & RETAILING IMAGE
MIX
EMPLOYEES
MERCHANDISE
FIXTURE TYPE
SOUND TYPE
ODOUR TYPE
VISUAL TYPE
FACTORS FOR BUILDING GOOD
STORE IMAGE FOR CANTEEN
AMBIENCE
FOOD QUALITY & TASTE
COMPETITIVE PRICES
FRIENDLY STAFF
CHOICES & MENUS
GOOD SERVICES
GOOD PRESENTATION
PLACE & LOCATION
OBJECTIVES OF GOOD STORE
DESIGN
1. IMPLEMENT THE RETAILERS STRATEGY
3. PROVIDE FLEXIBILITY
RIGHT PRODUCT
RIGHT QUANTITY
RIGHT PLACE
RIGHT TIME
RIGHT PRICE
RIGHT APPEAL
RIGHT SERVICE
1. RIGHT PRODUCT
2 . RIGHT QUANTITY
NUCLEUS OF RETAIL
DIFFERENTIATION
CUTTING EDGE COMPETITION
BETTER MERCHANDISE MEANS
BETTER PROFITS
EFFICIENT MERCHANDISE
MANAGEMENT PRACTICES
IMPLICATIONS OF MERCHANDISE
PLANNING
1. FINANCE
2. MARKETING
3. WAREHOUSING AND LOGISTIC
4. STORE OPERATIONS
PROCESS OF MERCHANDISE PLANNING