Vision, Mission, Values and Culture

A case
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Agenda
1. Why Vision, Mission? S4
2. Benefits of Vision and Mission S5
3. What is Vision S7
4. Examples S8
5. What is Mission S10
6. Examples S11
7. What are Values S13
8. Examples S14
9. What is Culture S16
10. Examples S17-S18
11. Golden braid S19
12. Going ahead S24

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Why Vision, Mission?
Organizations that have clearly
defined Vision and Mission
statements, that are aligned with a
strategic plan, outperform those who
do not.
Not having a clearly defined Vision
and Mission limits opportunities for
the organization's success.

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Benefits of vision, mission and
values
Strengthen culture through a unified
sense of purpose
Improve decision making with clarity
about "big picture"
Enhance cross-functional
relationships through a shared
understanding of priorities.

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What is Vision
This is what company aspires to be.
It is different than what a company is
(mission statement)
Provides guidance and inspiration as
to what an organization is focused on
achieving in five, ten, or more years.

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Vision examples
Ford: To become the worlds leading Consumer Company for
automotive products and services.
Avon: To be the company that best understands and satisfies the
product, service and self-fulfilment needs of womenglobally.
Microsoft: Empower people through great software anytime,
anyplace, and on any device.
Norfolk Southern: Be the safest, most customer-focused and
successful transportation company in the world.
Amazon: Our vision is to be earths most customer centric
company; to build a place where people can come to find and
discover anything they might want to buy online.
Snapdeal: To create India's most impactful digital commerce
ecosystem that creates life-changing experiences for buyers and
sellers.

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What is Mission
This is what the company actually
does.
Defines the present state or purpose
of an organization;
Answers three questions about why an
organization exists -
WHAT it does
WHO it does it for
HOW it does what it does.
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Mission examples
Google: To organize the worlds information and make it
universally accessible and useful
Target: Our mission is to make Target the preferred shopping
destination for our guests by delivering outstanding value,
continuous innovation and an exceptional guest experience by
consistently fulfilling our Expect More. Pay Less. brand promise."
Nissan: Nissan provides unique and innovative automotive
products and services that deliver superior, measurable values to
all stakeholders in alliance with Renault.
Aditya Birla Group: To deliver superior value to our customers,
shareholders, employees and society at large.

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 Values are what support the vision,
shape the culture, and reflect what
the company values.
They are companys principles,
beliefs, or philosophy of values.

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What are Values
Values are what support the vision,
shape the culture, and reflect what
the company values.
They are companys principles,
beliefs, or philosophy of values.

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Examples

INNOVATION

- CHANGE

OPENNESS

- OWNERSHIP

HONESTY

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What is Culture
How people behave in organization.
Culture creates the foundation for
strategy
Corporate values shape the
cultureand define the character of
the company.

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Examples of Cultures
Innovation(Risk Orientation)
Attention to Detail(Precision Orientation)
Emphasis on Outcome(Achievement
Orientation)
Emphasis on People(Fairness Orientation)
Teamwork(Collaboration Orientation)
Aggressiveness (Competitive Orientation)
Stability (Rule Orientation)

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Examples of culture
1. Customer orientation
2. Global entrepreneurship
3. Success through excellence
4. Trust in our people
5. Authentic leadership
6. Sustainability

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Golden braid

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Our Vision
To be a premium global conglomerate, with a clear focus on each of
the businesses.
Our Mission
To deliver superior value to our customers, shareholders, employees
and society at large.
Our Values:
Integrity, Commitment ,Passion ,Seamlessness and Speed
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"Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relentlessly drive it to completion.

Jack Welch
Ex-Chairman, GE

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So should your
company

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Going ahead
Define the Vision, Mission, Values
and Culture (VMVC) of your
company
Propagate VMVC to the organization
Living the VMVC defined on
continuous basis

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Thanks!!

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 An artefact of

PKS Management Consultants

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