Welcome

to
Value Chain Development
Training Program
For WVB staffs
1
 MONEY &
SERVICE

BUYER SELLER
EXCHANGE
DEMAND SUPPLY

PRODUCT,
SERVICE &
LABOUR
A VALUE CHAIN / MARKET CHAIN

EARNINGS EARNINGS EARNINGS

A B C D

LABOUR & LABOUR & LABOUR &

INVESTMENT INVESTMENT INVESTMENT
 Value Chain Definition

In English
All the firms that buy and sell from
each other in order to supply a
particular set of products or service
to final consumers
 Value Chain Definition
Bangla
cii wbfikxj wKQz cwZvb
wbR`i ga cY ev mev Kbv
ePv Ki GKwU wbw` cY ev
mev fvvi KvQ cuQ `qvi
Rb|
Value Chain steps
Value Chain steps
 Session-1
Value chain Selection
Objectives
GB Awaekb kl

Value chain Gi wmjKkb cwZ

mK RvbZ cvie

Value chain wmjKkb KiZ cvie

 Value chain selection
criteria

1.evRvi cYi 2.eemvwUi

Pvwn`vi evRvi m
PvBZ mieivn vebvgq
Kg (Growth
(Un made potential)
demand)
3. evRvi 4. Increase
cwZhvMx`i Income
 Value chain selection
criteria
5. Kgmsvbi 6. cwZhvwM`i
myhvM AvQ msLv (Number
(Potential for of MSME)
employment
generation)
7. miKvi/`vZv 8. eemvi c
msvi miKvix bxwZgvjv
mswkZv (Favorable policy
(Government/do environment)
nor involvement)
 Value chain selection
criteria
9. Abvb hgb:
gwnjv`i
AskMnb, cwiek
eve, Mvgxb
gvbyli mshyZvi
mvebv
(Others)
 Description of selection
criteria
Types Description
1.evRvi cYi evRvi cYi
Pvwn`vi PvBZ Pvwn`v I
mieivn Kg mieivni
(Un made NvUwZi cKZ
demand) cgvb _vKZ
ne
weZv Zvi
Pvwn`v c~iY
KiZ cviQ bv
 Market Opportunities
Total Supply
Total
Deman Total % of
Varieties Govt. Private
d Supply Supply
(Ton) Sector Sector

Rice 313955 74314 6350 80664 26%

Wheat 72000 19051 19051 26%
Maize 3300 233 3000 3233 98%
Jute 3570 600 3000 3600 101%
Pulses 21350 245 245 1%
Oil Seeds 13500 398 398 3%
Vegetable 4200 63.2 2728 2791.2 66%
s
Spices 101875 42 65 107 0%
Potato 400000 9231 Source: Seed24231
15000 WING (MOA) 2008 6%
Total. 933750 104177.2 30493 134670.2 14%
 Description of selection
criteria
Types Description
3. evRvi bZzb`i AvMgbi
cwZhvMx`i mvebv Kg
ceki m evRvi GKB gvbi
vebv Kg cYi mvebv Kg
(Absence of ( AwZg~j, Kgg~j
threats) ev bZzb chywi
eenvi
4.Increase mKj fvjy PBb
Income GvKUi`i Avqi m
vebv (win win)
 Description of selection
criteria
Types Description
5. Kgmsvbi z`, gvSvix I eo
myhvM AvQ eemvwq`i B
(Potential for AwaK Kg-
employment msvbi m
generation) vebv
6. cwZhvwM`i z`, gvSvix I
msLv (Number eo eemvwq`i
of MSME) msLv
 Description of selection
criteria
Types Description
7. miKvi/`vZv miKvix ev `vZv
msvi msvi
mswkZv mswkZv
(Government/do eemvi c ev
nor involvement) wec hZ cvi
miKvix nc
Value chain Gi
m~Y wejy
KiZ cvi
8. eemvi c miKvix
 Description of selection
criteria
Types Description
9. Abvb hgb: gwnjv`i
gwnjv`i Kgmsvb
AskMnb, cwiek MvgxY Dbqb
eve, Mvgxb cwiek eve
gvbyli mshyZvi
mvebv
(Others)
 Value chain selection

1.eemvw 2.evRvi 3.evRvi 4.eemv 5.Kgmsv 6.cwZhvw 7.miKvi/`v 8.eemvi 9.Abvb gvU
Ui evRvi Pvwn`vi cwZhvMx q MSME bi myhvM M`i msLv Zv msvi c miKvix hgb: bv^vi
m PvBZ `i ceki Avqi AvQ mswkZv bxwZgvjv gwnjv`i
vebvgq mieivn mvebv myhvM AskMnb,
Kg Kg AvQ cwiek
eve,
Mvgxb
gvbyli
mshyZvi m
vebv

exR 7 6 5 7 6 4 5 6 7 53
fvjy
PBb

wg 5 5 4 4 5 4 5 5 7 44
fvjy
PBb

cvwU 6 6 4 4 5 5 4 4 5 43
fvjy
PBb
 Short listing of Ranked
Value chain
H

L M H
 How to collect information
for Value chain selection
Interview
FGD
Secondary data
Donor study
Value Chain steps
 Session-2
Value chain Analysis
Objectives

GB Awaekb kl:

Value Chain weklbi g~j

Dcv`vbjv (Elements) RvbZ cvie
Ges weklb KiZ cvie
Elements of value chain analysis

Relation
among
Participants

Value Chain
Value Mapping
Chain
Analysis
Elements 1 & 2
Relation among participants and market mapping
 Rural Consumer Urban Consumers
Poor Rich

Hawker/ Caterer/ Small Large

Retailing Milkbar Hoteli Retailer Retailer
(10,000) (145,000 (90,000) (10)
)

Wholesaling
Traders
(5,000)
Transporting

Processing Small
Dairy
Large/ (20)
Medium
Pateurising Dairies
(10)

Cooling

Co-operatives/
Collection/ Self-help Groups
Bulking (1,000)

Smallholder Farmers Medium/Large

Production (625,000) Dairy Farmers
(2,000)

Channel 1 Channel 2 Channel 3 Channel 4

Raw Milk Pasteurised Milk Milk Prods
Block-Printed Garments - Market Map
Trading
Bank Standards BSCIC
Practices policies Tariffs

Cloth
Fairs Whole-
Urban Whole- Block saler
Customer salers Printer
Retail-
Shops Dye
Supplier

Market Design Training in

Technical
Trends Services Production
Assistance
Analysis Techniques
Promotion
Information Producer
Services &
Services Education
Logistics

Blocks Credit

Mike Albu | 27
Manuf.
 Milk Value chain map

Rural
Market Urban Market
Function
Feriwala
Small
Retailing scale
retailers
Traders
Wholesaling
Large
Pasteurizing and
medium
Cooling processo
Somobay rs
Collection samity

Producing Small scale Producers Big producers

 Elements-3
Market tends and competiveness

Relation
among
Participants

Value Chain
Value Chain Mapping
Analysis

Market
Trends
Analysis
 Market tends and competiveness
Elements -3
Types Description
1.evRvi evRvi cYi Pvwn`v I
cYi mieivni NvUwZi cKZ
Pvwn`vi cgvb _vKZ ne
PvBZ evRvi H cYi Pvwn`v I
mieivn mieivni ga Mvc iqQ
Kg (Un
made
demand)

2.eemv evRvi wevii mvebv

wUi evRvi mvebv evovi mv_
evRvi mv_ wK wK SuywK iqQ
m evRvi cYi ^, gvSvix I
 Market tends and competiveness
Elements -3
Types Description
3.evRvi bZzb`i evRvii kqvi
cwZhv bqvi mvebv
Mx`i KZUzKz
ceki wbavwiZ cYi
mvebv cvkvcvwk Kvb cY
Kg (Absence AvQ wKbv ev evRvi
of threats)
Avkvi mvebv
KZUzKz (AwZg~j,
Kgg~j ev bZzb
chywi eenvi
 Elements-4
Value Chain Governance

Relation
among
Participants

Value Chain
Value Mapping
Chain
Analysis

Governanc
e Structure Market
Trends
Analysis
 Value Chain Governance
Value Chain Governance

Avmj Avgiv Value Chain

Governance ejZ eywS: wKfve
Ges Kvi viv Value Chain
msMwVZ, cfvweZ ev gvbRW&
nq|
 Value Chain Governance
Avgiv wbg wjwLZfve evLv KiZ
cvwi hgb:

1. GKUv Value Chain wKfve msMwVZ

2. cY Zwii K wmv bq
3. wKfve eemvi wbqg-bxwZ wbavwiZ
nq
4. Value Chain Gi GvKUi`i mv_ mK
Kgb ne
 Types of value chain
governance

Integrated
Directed
Balanced
Market based
Value Chain Governance
 Value Chain Governance

Market based:
AbKUvB informal cooperation _vK
Buyer I supplier Gi ga
D`vnib wnme evsjv`ki Maize
Market K ejv hZ cvi
GLvb Kvvbx I KlKi mv_ Kvb
wjwLZ wKQz _vK bv
cwZwbqZ evRvii DciB wbfi KiZ nq
 Value Chain Governance

Balanced:

Kviv viv wbqbwZ bq| GKUv Avjv`v

aibi gvKU hLvb Autonomous
decision (independent ev ^vaxb)
KD KvDK WvwgbU Ki bv,
wbR`I ga AbK ewk mgSvZv
iqQ|
 Value Chain Governance

Directed:
GLvb Buyer mivmwi order `q Ges
GLvb wZwb ev cwZvb me wKQz
wbavwiZ Ki `q, hgb: cYi aib, `vg,
cwigvb I mgq|
GLvb Avmj mvcvBqvi`i Kvb wKQz
ejvi bB
KLbv KLbv Buyer embedded service
`q
 Value Chain Governance

Integrated:
Vertically integrated A_vr Value Chain
Gi Function Abymvi Pj| hgb: Drcv`b
_K msMn Kzwjs
cmwms nvjmwjs
LyPiv wew Zv

Example: Milk Value Chain and cut

flower Value Chain
 Review of session-1

Value Chain concept

Value chain selection
Value chain selection criteria
Short listing of Value chain