Evaluation Activity 4

Who would be the audience

for your media product?
Target Audience

The BBFC for our production, Escape, is a 15. This is due to

the reason that we feel individuals who are over the age of
15 are able to relate to the characters in our production
than those who are younger than 15, also it may not be
appropriate for individuals under the age of 15 due to the
violence and gore. Furthermore, an 18 would be too high
as our production is mainly aimed at teenagers and above,
as due to the storyline and characters. On the other hand,
a 12 is too young due to the violence and gore that is in
the production, as well as the scary sound effects used will
play with kids primal fears, which could cause problems for
the younger individual mentally.
Candidate 1

Name: Sacid Omar

Age: 17
Favourite movie genre: Horror/Thriller
would you watch a horror film?: Yes
Favourite clothes shop: JD
Favourite music genre: Grime
Favourite artist: J Hus
Favourite TV show(s): The Flash, Daredevil
Most used social network: Whatsapp
Candidate 2

Name: Usman Ahmed

Age: 19
Favourite movie genre: Action Thriller
would you watch a horror film?: Yes
Favourite clothes shop: Primark
Favourite music genre: Hip-Hop
Favourite artist: 50 Cent
Favourite TV show(s): Breaking Bad
Most used social network: Instagram
Candidate 3

Name: Erlandas Barkauskas

Age: 17
Favourite movie genre: Horror
would you watch a horror film?: Yes
Favourite clothes shop: Versace
Favourite music genre: Rap/Hip-Hop
Favourite artist: Lil Uzi Vert
Favourite TV show(s): TWD, The Flash
Most used social network: Twitter
Candidate 4
Name: Imad H Chowdhury
Age: 15
Favourite movie genre: Drama
would you watch a horror film?: No
Favourite clothes shop: Gucci
Favourite music genre: Grime
Favourite artist: Abra Cadabra
Favourite TV show(s): Game of Thrones
Most used social network: Instagram
Candidate 5

Name: Mehdadul Kazi

Age: 17
Favourite movie genre: Superhero
would you watch a horror film?: Yes
Favourite clothes shop: Nike
Favourite music genre: Hip-Hop
Favourite artist: Snoop Dogg
Favourite TV show(s): TWD, Prison Break
Most used social network: Facebook
Candidate 6

Name: Dharmil Pandiya

Age: 27
Favourite movie genre: Action
would you watch a horror film?: No
Favourite clothes shop: H&M
Favourite music genre: Hip Hop
Favourite artist: Giggs
Favourite TV show(s): Iron Fist
Most used social network: Myspace
General Teenagers

As shown in the last few slides there are many teenagers

in the pictures. Most of them share the same preferences
and likes such as the fact that most candidates I
interviewed loved to watch horror films. The picture do not
only contain young teenagers, but older individuals as well.
This target audience ranges in terms of their age, ethnicity
and likes. After completing my genre research, I had found
out that many horror films that are made go under the
BBFC 15, due to the violence and gore, which I though
would be suitable for our production.
Personal reviews from
individuals within our
target audience
Mahfuzul Haque: 17 year old Sixth Form student
I though the ending of the production was very well presented and
executed. The antagonist reminded me of a typical killer from a
horror movie, such as Jason Voorhees from Friday the 13 th, which
made me enjoy the film even more.
Usman Mohammed: 16 year old Sixth Form Student
I'm a big fan of horror movies and the opening sequence of the film
was very good, and overall I understood and enjoyed the storyline.
Jonathon May: 21 year old University student
I thought the production was very good as it kept me on my toes
throughout the whole thing and I really would like to see the finished
product
Sullivan Jameson: 30 year old Plumber
The main concept of the idea was amazing and the build up of
suspense and tension made the film very interesting to watch.
Why would they watch our
film?
As the majority of our target audience were teenagers we
thought that they would be more likely to relate to our
teenage protagonist (John Royce). Also, there is a lot of
individuals who are interested in the horror genre as they
enjoy the adrenaline rush and the suspenseful aspect of
the genre. Most of the individuals who I had interviewed
said they would like to watch a horror film as they may
have good personal experience from the films and this
ensures that they would have a keen interest in our film.