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Fast and Fierce 30%

Formed 2004, Sunnyvale, CA


Status Publicly held (NYSE: RKUS)
Market Cap ~$1+Billion 70%
Founders Bill Kish and Victor Shtrom
CEO Selina Lo
Innovation Carrier Class Smart Wi-Fi
R&D Centers US, China, Taiwan, India, Israel
2013 Revenue $215M / 56% CAGR (2009-2013)
4Q13 $64 million / $5 million Bill
Victor
Shtrom
Kish
revenue/net Selina
income Lo

Customers 33,000+
Partners 9,000+
Employees 800+ in 34 countries

2
Patents 60 granted 2
INTRO TO RUCKUS WIRELESS
Wireless Market

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL


The Post-PC Era
e-Readers Tablets

Smart
Phones
A WORLD GOING Wi-Fi
Annual Unit Shipments 2.8B
Medical
instrumen
220% ts
Wi-Fi
devices
Ultrabooks 65% Environmental
Ethernet
control systems
devices
1.1B
874M
694M
2010 2016

Source: iSuppli 2012

Point of sale
systems
Projectors
6
More Mobile Data Consumption

53
In 2011, mobile data traffic was
8x of entire global Internet in Source: Cisco Visual Network Index,
2012

2000 GROWTH IN

x
MOBILE DATA

2010 2020
Source:
Source: Signals
Signals Research
Research Group
Group
Note: DataData
Note: represents datadata
represents traffic growth
traffic and capacity
growth in the
and capacity inUS
themarket
US only
markets only

7
Samples of Target Customers

Small Office Home Retail

Health Office Coffee Shop Small Venue

2016 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION

8
Whos Ruckus
IDC MarketScape: Worldwide
Enterprise
WLAN Vendor Assessment

RUCKUS

o Full featured WLAN solution


o Unprecedented performance
o Unmatched simplicity/scalability
Source: IDC 2015/2016
o Industrys most competitive ROI 2015 MarketScape Report

9
Enterprises Leverage Our Carrier
Experience
2.5 #1 vendor in carrier/Service Provider Wi-Fi,
CHALLENGER LEADER the most demanding Wi-Fi deployments in
AVERAGE MARKET MOMENTUM=1.6

2.0
Ruckus the world
Wireless
Alcatel Lucent
Huawei Scale, survivability, and management for
1.5 business-critical networks
Ericsson
Cisco

1.0

0.5

ESTABLISHED
0.0
0.0 0.5 1.0 1.5 2.0 2.5 3.0
AVERAGE MARKET PRESENCE = 2.1

Carrier WiFi
Vendor Scorecard July 2015

10
Technology

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL


More Than Just Great Radios
Smart meshing Adaptive antenna
Autonomously optimized, self-organizing Adaptive antenna
networks, including hybrid meshing Technology &
Technology &
Adapt automatically (and carefully) to BeamFlex
BeamFlex
changes in environment and interference

Dynamic channel Predictive capacity modeling


management Automatic channel selection based on actual
capacity

Band steering Balances client load across bands by redirecting clients


based on capabilities
Maximizes overall throughput

QoS at AP level Application queues per client


Prioritization of voice, video, and data

Airtime fairness Round-robin time allocation based on client capabilities


Prevents slower clients from throttling faster ones

18
Antenna Illustrations

TV B TV A

19
TV C
TV B

TV D
TV A

Adaptive Antenna
Adaptive Antenna
Technology
Technology 20
Adaptive Antenna 2

this is different

ZoneFlex 7363 (Topless)


23
Other AP (Inside)

24
Transmit Beamforming and
BeamFlex+

Client
Transmit Beamforming
(omni antenna) AP AP

Client

Client
Ruckus BeamFlex+ AP

A directional antenna is more


AP
focused, no matter how you try AP
Client

26
Ruckus PD-MRC

5x Better reception (PD-


Device orientation
accounts for up to 5x
performance differential
among products MRC) for weak and hard
to hear devices
HORIZONTAL
Better transmission
POLARIZATION to
devices constantly
changing their orientation
VERTICAL
POLARIZATION

27
How BeamFlex Works
BeamFlex antenna
directs Wi-Fi signals
to clients

Metal Wall
Automatically
adapts to moves, ZoneFlex
adds and changes AP

Automatically rejects
Interference and
Steers signals around its done
impenetrable obstacles AUTOMATICALLY!
BeamFlex antennas
make good
neighbors
Director automatically
controls AP transmit
power and channel
assignment
29
Comparing BeamFlex with Static
Antennas

30
Comparing BeamFlex with Static
Antennas

31
Comparing BeamFlex with Static
Antennas

32
Comparing BeamFlex with Static
Antennas

33
Comparing BeamFlex with Static
Antennas

34
Comparing BeamFlex with Static
Antennas

35
Comparing BeamFlex with Static
Antennas

36
Comparing BeamFlex with Static
Antennas

37
Comparing BeamFlex with Static
Antennas

38
Comparing BeamFlex with Static
Antennas

39
Comparing BeamFlex with Static
Antennas

40
Comparing BeamFlex with Static
Antennas

41
Comparing BeamFlex with Static
Antennas

42
Comparing BeamFlex with Static
Antennas

43
Comparing BeamFlex with Static
Antennas

44
Comparing BeamFlex with Static
Antennas

45
Comparing BeamFlex with Static
Antennas

46
Comparing BeamFlex with Static
Antennas

47
BeamFlex Adaptive Antennas

Signal Control is Paramount

Stronger Wi-Fi signals


at longer ranges
Adapts automatically to
environmental changes
More concurrent users per
access point
Radio
Radiostable connections at
More
1

2 Radio Radio
higher data3 rates4
Unmatched scalability

*Radio Tx/Rx chain

48
Overall Vendor Performance

60-Clients,
802.11n/802.11ac Testing

49
This Isnt the First Time Weve
Won

130

77
56
39

0
Ruckus
7982 Aruba
Cisco
135 Aerohive
3602i Meraki
330
24

Ruckus 7363
HP E-MSM460
Aruba AP125
Cisco 3502i

50
R310 : Better Value Than the
Competition

Aerohive Aruba 200 Cisco Meraki


R310
AP-130 series 1702i MR32

2x2:2 2x2:2 2x2:2 3x3:2 2x2:2


Radio Spec
802.11ac 802.11ac 802.11ac 802.11ac 802.11ac
BeamFlex
Antennas Fixed Fixed Fixed Fixed
Adaptive Antennas
138mm x 147mm x 150mm x 221mm x 253mm x
Dimensions 135mm x 147mm x 150mm x 221mm x 51 156mm x
30mm 42mm 41.5mm mm 37mm

75%

Smaller Size!

51 2016 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION

51
Client Load Balancing
Smart load management for high-throughput Wi-Fi networking
With Load
Without Balancing
load balancing
5-6
3 vsclients
7 clientper AP
imbalance Distributes clients evenly across APs
Improves network performance
Dual-band
802.11n Full utilization of all available spectral
resources
Balances clients across APs, across radios
7
6 Smart load balancing algorithm
ZoneDirector automatically determines which
APs to balance clients across based on AP
neighbor signal strength
Smart client distribution protects against
orphaning single-AP clients

Ideal for high-density environments


Classrooms
5
3 Auditoriums
Conferences rooms

6
7

53
Band Steering Before Band Steering
5GHz 3 (18%)
Ideal for High Capacity Environments 2.4GHz 14 (82%)
Dual-band
802.11n

After Band Steering


5GHz 13 (76%)
2.4GHz 4 (24%)

Steers clients to 5GHz by


withholding probe and auth
responses on 2.4GHz
Doesnt steer clients below
RSSI threshold set per WLAN
Client table in each AP tracks
Client probe requests per band
Avg. RSSI per band over last minute
Dual band support
Table checked before
responding to client

2.4 GHz connection


Band steering
Band steering 5 GHz connection
54
Airtime Fairness

BEFORE AFTER

Performance of both 802.11n and 802.11a 802.11a stations 802.11n stations


stations without airtime fairness enabled continue to experience much
operate at higher levels of
expected levels throughput with
Multi-rate testing with clients airtime fairness
enabled
11n and 11a clients
High data rate 11a and low data rate 11a clients
High data rate 11n and low data rate 11n clients
Airtime Fairness
Airtime Fairness
55
ChannelFly
And How Does It Work?

A predictive capacity management technique that uses


statistical modeling to pick the best RF operating channel
Leverages BeamFlex for best RF channel
Listens to channels to select highest throughput
Assesses channel capacity
Evaluates all channels
Smooth client transitions using 802.11h
Adapts to a changing RF environment
Significant capacity improvement observed in congested environments
(25 -100%)

ChannelFly
ChannelFly
56
Its All About Channel Capacity
2 . 4 G H z R F C H A N N E L

500
Competing
approaches:
Go off channel
to listen only
(microseconds)

Listen for beacons,


T I M E

frame errors, RF
interference
Take a very small
snapshot in time
Dont provide a
complete view of
the entire spectrum

OBSERVED THROUGHPUT (Mbps)


58
SmartMesh
First Intelligent, Centralized WLAN Mesh Solution for 802.11a/b/g/n

Eliminates Ethernet cable to every AP


Uses RF signal routing to determine best
paths to client and between mesh nodes
Only mesh system that avoids interference
Uses high-gain, long-range smart antennas
to minimize hops, improve performance
Deploys in half the time, half the cost
of conventional WLANs
Simple, simple, simple to configure/manage

Smart Meshing
Smart Meshing
59
How SmartMesh Works 150 Mbps

Mesh 150 Mbps


AP

100 Mbps

ZoneDirector Root
controller AP

300 Mbps 802.11n 802.11g

802.11g

Mesh APs constantly advertise potential throughput


Each AP picks the best (fastest) path to the root AP and clients
BeamFlex manages best signal path to client and inside mesh
If mesh node fails, SmartMesh self-heals

60
How Dynamic PSK Works
1. First time user connects
to Ethernet port ZoneFlex 2942

2. User specifies URL to


be automatically
configured for WLAN
access

3. Once authenticated,
ZoneDirector auto-
provisions the requisite
WLAN settings and a RADIUS/AD
unique, dynamic PSK in
users wireless settings ZoneDirector

4. Key is bound to both


user and device until Router
invalidated
5. User can now connect IDS
securely to the WLAN
Internet

63
Portals and Guest Access
Captive Portal
On-board User Database
External User Database

Guest Access Portal


On-board User Database
https://<ip-of-ZD>/user/guestpass.jsp
Passcode

HostSpot Service (WISPr)


External Web Server
External User Database

65
Stadium Wi-Fi

6 2016 BROCADE
7 COMMUNICATIONS SYSTEMS, INC. 67
MRT Station Platforms (Singapore)
High Density Wi-Fi with Location Analytics
First 3 stations went live in Aug 2014
Completion of Pilot program in 2015
Provides an always connected journey for
commuters
33 MRT Stations
700,000 daily logins
Look to expand service to all MRT and LRT
station platforms and bus interchanges by
2020.

Key Proposal Differentiators


Best in class AP from Ruckus
AP Support EN 61373 Shock & Vibration for Platform
Advanced Application
- Leverage on SPoT for Real-Time Commuter
Tracking,
- Flexible API to integrate information into mobile APPs
- 3G/4G offload with Premium Singtel
WIFI

Real Time Commuter Tracking


Dwell Time analysis - how long do commuters wait for train?
Data use to aid Peak vs. Non Peak
To Provide real time platform crowd updates on Mobile App

68
Location Based Services in Action

How many Commuters last week? How long do I need to wait for the train ? Regular vs. New Commuters per day?

443,794 Avg: 5.01 min ~ 70 :30

Which day is the How Long do I need to wait for train on More commuters vs. previous week?
busiest? Wed ?
Yes. By 29,658
Friday - 126,696 (busiest) Avg: 6.58 min
Sunday - 82.810 (Least Busiest)

Busiest Hours on Friday ? How many came back from previous week ? Weekday vs. Weekend Commuters

8pm with 14,976 commuters Daily Avg (weekday) 111,159


6pm with 19,696 commuters 44.18 % Daily Avg (Weekend) : 93.435

69
Superior Wi-Fi Coverage

Measurements Based on Real-World Customer Production Wi-Fi Network

Before BeamFlex

Green is good
Grey is bad

4 Cisco access points

70
Superior Wi-Fi Coverage

Measurements Based on Real-World Customer Production Wi-Fi Network

After BeamFlex

Green is good
Grey is bad

2 Ruckus access points

71
Products

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL


Manage Up to 300,000 Devices

Hardware-based Virtual Controller


300,000 Controller 300,000 vSZ-H
Multi-Tenant
Mode Cluster
100,000 100,00
0 vSZ-H
Multi-Tenant Mode
Wi-Fi Clients

Wi-Fi Clients
60,000 SZ100
vSZ-E
Cluster 60,000 Single-Tenant
Mode
Cluster
25,000
SZ100 vSZ-E
Single
25,000 Tenant
2,000 ZD1200 Mode

3.1.1

5 50 75 1,024 3,000 1 1,024 3,000 10,000 30,000


APs APs

73
ZoneFlex Indoor Access Points

74
ZoneFlex Indoor Access Points

7982
802.11n
3x3:3
900 Mbps
7962 Dual-band
802.11n
3x3:2
600 Mbps
Dual-band
7363
803.11n
2x2:2
7343
Price

600 Mbps
802.11n Dual-band
7341 2x2:2
2942 802.11b/g/n 300 Mbps
802.11g 2x2:2 2.4 GHz 7372/7352
7321
54 Mbps 300 Mbps 3 Ethernet 802.11n
7055 802.11n
7025 2.4 GHz Single-band 2x2:2
802.11n 2x2:2 1 Ethernet
802.11n 300 Mbps 600 Mbps
2x2:2
1x1:1 Dual-band
300 Mbps Dual -band
54 Mbps
Dual-band
2.4 GHz

Goodness (Radio Technology, Performance, Features)


75
ZoneFlex Indoor Access Points

76
ZoneFlex Outdoor Access Points

Ruckus 7761-CM
802.11n
3x3:2
600 Mbps
7781CM
Dual-band BeamFlex
802.11n SC8800
3x3:3 802.11n
900 Mbps 3x3:3
Dual-band BeamFlex 900 Mbps
Dual-band BeamFlex

7782
Price

802.11n
7731 3x3:3
802.11n (5 GHz) 900 Mbps
2x2:2 7762-AC Dual-band BeamFlex
300 Mbps 802.11n
3x3:2
2741
600 Mbps
802.11g 2.4 GHz 7762
Dual-band BeamFlex
1x1 802.11n
54 Mbps 3x3:2
600 Mbps
Dual-band BeamFlex

Goodness (Radio Technology, Performance, Features)


77
ZoneFlex Outdoor Access Points

78
Strong Customer / Partner Base

HOSPITALITY

EDUCATION

HEALTHCARE

WAREHOUSING

PUBLIC VENUES

Beijing Capital
International Airport 81
Smart Wi-Fi Pervades

82
Thank you.

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

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