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Operations
Company Overview
Starbucks started Of the 16,850 stores
1971 by Starbucks operates
Jerry Baldwin over 8,800 of them
Zev Siegl
and franchises and
licenses operate over
Gordon Bowker
8,000
Branded product
Catered to the needs Considered to be the
of diet conscious best place to work
young people because of its
Spent less than 1% on employee friendly
advertising and policies
marketing
Products Starbucks Offer
Coffee
Tea
Mugs
Music
Books
Stuffed animals
Coffee makers
Cookies
Pastries
Key Success
Since 1996, Starbucks has been in the international
market. They have not had real success overseas like
they expected in the US
In 2002, Starbucks announced to increase its stores
to 10,000 by 2005
In 2003, they announced they would slow down
expansion
By closing down underperforming stores in 2008-
2009 Starbucks was able to increase total net income
by 241%.
In 2009 total net income was only 390.8 million and
2010 was 945.6 million.