Strategy Map - Generic example

Mission: Managing with greatness and strength, improving everything daily

Vision: Leading with inspiration and courage, passionate about future possibility and change
Financial
Perspective
Sustained Shareholder Value

Productivity Strategy Revenue Growth Strategy

Enhance Expand
Improve Cost
Customer Revenue
Structure
Value Opportunities

Customer Customer Value

Perspective Proposition

Price Brand Availability Selection Quality Service Discounts Coupons

Customer acquisition and gaining market share Customer Satisfaction Value Addition

Internal
Operations Customer Management
Perspective Innovative Processes
Management Processes Processes

Increasing efficiency in Improve upon ordering

Reducing operating costs
order completion and delivery methods

Learning &
Growth Technological Capital
Human Capital Organisational Capital
Perspective
Skills
Training
Knowledge
+ Technological Advancement
Training for new skill development
+ Expanding to more cities
Increasing number of services offered