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Pricing
Price is the only one elements in marketing mix that
produce revenue, all other elements represent cost.
According to expert 1% price improvements generates a
12.5% profit improvements.
McDonald concentrates factors, when setting price:
McDonald concentrate on value based pricing, they set the prices of
their deals with buyer perceptions, they create beat image of their
brand then set prices. they also using the value adding prices, by
attaching a differentiate features and services.
There are two main types of setting price.
1-skimming
2-Penetration
McDonalds use the skimming strategy, because it produces the
good quality that support high prices.
Integrated Marketing Communication plan
1-Advertising Activity:
McDonalds advertises through print media in Pakistan and also use
mass media in some other countries and also pay high cost for mass
media advertising. McDonald's spend over two billion d McDonald's
argue that their advertising is no worse than anyone else's and that
ANALIYSIS ON MCDONALDS CORPORATION AT INTERNATIONAL
LEVEL.
RESEARCH METHODOLOGY:-
1.Research design
Research Design is a systematic planning, organizing &
executing a research project within specified time limit &
resource allocation.
It is a created data.
It is also time consuming and costly data.
Primary different methods such as mail survey, personal
interviews, observation or experimentation
Data collection instruments are to be designed according to the
needs of investigation.
Primary data is the original data collected by the researcher from
respondents through
Primary data are collected for detailed information on certain
aspects of research project.
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