Corporate Social

Responsibility
Corporate Social Responsibility (CSR)
refers to business practices involving
initiatives that benefit society.
A business's CSR can encompass a
wide variety of tactics, from giving
awaya portion of a company's
proceeds to charity, to implementing
"greener" business operations.

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Categories of Social Responsibility:
Environmental efforts:
One primary focus of corporate social responsibility is
theenvironment.
Businesses regardless of size have a large carbon
footprint.
Any steps they can take to reduce those footprints are
considered both good for the company and society as a
whole.
Philanthropy:
Businesses also practice social responsibility by donating
to national and local charities.
Businesses have a lot of resources that can benefit
charities and local community programs.

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 Ethical labor practices:
By treating employees fairly and ethically, companies
can also demonstrate their corporate social
responsibility.
This is especially true of businesses that operate in
international locations with labor laws that differ from
those in the United States.
Volunteering:
Attending volunteer events says a lot about a
company's sincerity.
By doing good deeds without expecting anything in
return, companies are able to express their concern for
specific issues and support for certain organizations.

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Principles of CSR
Sustainability
Accountability
Transparency

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Notable Work by Some Companies
Ashok Leyland Operates a FunBus in Chennai and New
Delhi. This bus, equipped with a hydraulic lift, takes
differently abled children and those from orphanages and
corporation primary schools on a days picnic. The company
also runs AIDS awareness and prevention programmes in its
Hosur factories for about 3.5 lakh drivers.
Axis Bank The Axis Bank Foundation runs Balwadis which
are learning places for children living in large urban slum
clusters. It also conducts skill development programmes
(PREMA and Yuva Parivartan) in motor driving, welding,
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 Bharat Petroleum Corporation Its rain water harvesting project
Boond, in association with the Oil Industries Development Board, selects
draught-stricken villages to turn them from water-scarce to water-
positive. Some of BPCLs other social programmes include adoption of
villages, prevention and care for HIV/AIDS and rural health care.
Hindalco Industries Its CSR activities are concentrated in 692 villages
and 12 urban slums, where it reaches out to about 26 lakh people. It has
constructed check dams, ponds and bore wells to provide safe drinking
water. In education, it awards scholarships to students from the rural
schools it support. Its other interests include womens empowerment
and health care, in which it treats patients in hospitals, runs medical
camps and operates rural mobile medical van services.

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 Indian Oil Corporation It runs the Indian Oil Foundation (IOF), a
non-profit trust, which works for the preservation and promotion of
the countrys heritage. IOCL also offers 150 sports scholarships every
year to promising youngsters. Some of its other initiatives lie in the
domains of clean drinking water, education, hospitals and health care.
Infosys The Infosys Science Foundation, set up in 2009, gives away
the annual Infosys Prize to honour outstanding achievements in the
fields of science and engineering. The company supports causes in
health care, culture and rural development. In an interesting initiative
undertaken by it, 100 school teachers in Karnataka, who were
suffering from arthritis, underwent free surgery as a part of a week-
long programme.