{Research Project}

Aldi Supermarket Impacts of Marketing

Practices and Strategies on Consumer
Products

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 {Table of Content}
Introduction
Literature Review
Agreed Specification and
Procedures
Record and collate relevant data
where appropriate
Research Question
Different research evaluation
techniques
Action plan & Gantt chart
Analysis of Questionnaire results
Recommendations
References
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 {Introduction}

Aldi supermarket is dealing in the consumer products and

attaining a leading position in the market. They make
effective sales with the help of their effective marketing
strategies and practices as they make their customers
aware about their products with the use of it. They chose
adequate marketing strategy for the purpose of performing
marketing practices and promote their product within their
respective market. Customers get adequate information or
knowledge about the product with the help of marketing.
There are different kinds of marketing strategies are
available and Aldi supermarket makes use of their
favourable marketing strategy
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 {Literature Review}
Marketing is the process of building adequate level of communication among
company and their customers. It get utilised in order to increase the brand value
and helps in raising the company value as well as products in the mind of their
respective customers.
Benefits of marketing:
It helps in making customers aware about the product
It helps in sharing the information related to the product with their customers.
It helps in increase in sales
It helps in revenue earning capacity of the organisation
It helps in increase in their profitability
It leads to increase in the loyal customer base.
It helps in promoting their product in their respective market.
It helps in sustaining their competitive advantage among their competitors

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 {Agreed Specification and Procedures}
Primary data:
The set of data gathered first time from the market with the help of questionnaire
or interviews or any other methods.
This data is fully raw and cant be utilised directly for the purpose of research
study.
It demands proper and effective analysis in order to make it useful.
This data is gathered with the use of set of questions or questionnaires from the
primary market.
Due to these factors this data is termed as primary data.
Secondary Data:
The set of information already collected, analysed, evaluated and utilised to meet
the objectives or extract adequate information in order to evaluate measures.
This data is not raw and having adequate quality information in it and due to these
factors this get termed as secondary data.
There are lot many sources available in order to gather the secondary information
such as books, journals, articles, reports and information available on websites.
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 {Record and collate relevant data where appropriate}
With the help of below questionnaire effective data is gathered from target market.
S. No. Questions Strongly agree Agree Neutral Dis-agree Strongly
Disagree
1. Brand name influences the sales of Aldi supermarkets

2. Aldi supermarkets render variety of products in order to

meet out their customers needs.
3. Prices of products are reasonable

4. Products effectively target customers with the help of

distribution channels
5. Marketing helps in promoting their products.

6. Marketing make their customers aware about their

products.
7. There is no impact put over the sales of Aldi
supermarkets with the effect of marketing.
8. Promotional activities are the part of marketing helps in
promoting their product within their market.
9. Customers didnt get aware about their products even
after marketing activities.
10. With the help of effective marketing strategies they
become effective in order to improve their sales.

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 {Research questions}
The set of research questions is
prepared in order to make extraction of
required set of information. Below are
research questions such as: -
Is marketing strategies helps in
increasing awareness among customers?
Is sales get increase with the effect of
the marketing strategies?
Is company as well as customers get
impacted positively with the effect of
marketing strategies?
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 {Different research evaluation techniques}

Systematic peer review: Peers are consults in order to gather the

information from them in the form of their review and comments.
This technique requires number of humans as they help out in getting
reviews and making analysis over it in order to extract adequate level
of information from it.
Surveys evaluation technique: When researcher makes use of
survey program for the purpose of gathering data then this technique
get utilised in adequate manner in order to analyse the gathered data.
Biliometric analysis: The information available among the articles,
reports, journals or over websites get analysed for the purpose of
extracting the required information in adequate manner.
Case study analysis: Numerous Case studies are available related
to one topic and for extracting required and useful information out of
it researcher need to make analysis of them.
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 {Action plan & Gantt chart}
Activity log Explanation Time required in weeks

A Perform ground research and select adequate research topic. 2

B Perform all necessary activities such as targeting, documentation and 4

getting approvals.

C Gather data, arrange properly and make analysis of it. 4

D Present data and make effective report out of it. 1

E Make conclusion, recommend and submit it to authorised body. 2

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 {Analysis of Questionnaire results}
Brand name of Aldi supermarket effectively increases the level of their sales
Aldi supermarket renders lots of variety of products in order to meet out their
customers needs and wants
Products rendered by Aldi supermarket is having reasonable prices
With the help of effective distribution channels it become easy to target the
relevant customers and render them their desired products
Product gets effectively promoted within the market with the use of marketing
practices
In marketing Aldi supermarket share the features of the product and this activity
help them in getting adequate level of information related to the product

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 {Recommendations}
Marketing is the continuous process so Aldi need to make marketing for
their products and services in effective manner.
Aldi need to focus over customers needs and wants in order to increase
their market share.
Aldi need to emphasis over the effective marketing strategy in order to
perform marketing practices.
Aldi target the consumers for their marketing in order to make them aware
about their consumer products.
As the time changes they need to introduce innovative ways to promote
their product.
For marketing purpose they need to follow all available measures such as
offline marketing as well as online marketing.
They also make use of their store walls in order to promote their product
by pasting wallpaper or poster over it in order to make their customers
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 {References}
Ball, K., McNaughton, S.A., Mhurchu, C.N., Andrianopoulos, N., Inglis, V., McNeilly, B., Le, H.N.D.,
Leslie, D., Pollard, C. & Crawford, D. 2011, "Supermarket Healthy Eating for Life (SHELf): protocol
of a randomised controlled trial promoting healthy food and beverage consumption through price
reduction and skill-building strategies", BMC public health, vol. 11, no. 1, pp. 715-715.
Bolotova, Y.V. & Novakovic, A.M. 2012, "The Impact of the New York State Milk Price Gouging Law
on the Price Transmission Process and Supermarket Pricing Strategies in the Fluid Whole Milk
Market", Agribusiness, vol. 28, no. 4, pp. 377-399.
Browne, S., Sharkey-Scott, P., Mangematin, V., Lawlor, K. & Cuddihy, L. 2014, "Adapting a book to
make a film: how strategy is adapted through professional practices of marketing middle
managers", Journal of Marketing Management, vol. 30, no. 9-10, pp. 949-973.
Dodds, M.A. 2015, "Foreign Corrupt Practices Act cases impact sport marketing strategies", Sport
Marketing Quarterly, vol. 24, no. 4, pp. 258.
Fifield, P. 2012;1998;, Marketing Strategy, 2nd;2; edn, Taylor and Francis, Saint Louis.
Gonzalez-Lafaysse, L. & Lapassouse-Madrid, C. 2016, "Facebook and sustainable development: a
case study of a French supermarket chain", International Journal of Retail & Distribution
Management, vol. 44, no. 5, pp. 560-582.
Habib, M., Pathik, B.B. & Maryam, H. 2014, Research methodology - contemporary practices:
guidelines for academic researchers, 1st edn, Cambridge Scholars Publishing, Newcastle upon Tyne,
UK.

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