Meta-Luxury

Linn Yun Ying

A0116589R
Definition of Meta-luxury

Knowledge
Achievement is some kind of
consciousness or experience Enterprise
paradigm
based on
knowledge,
Purpose purpose and
Fulfilment upon attainment of a the pursuit
sought after purpose of
timelessness
, ultimately
embodied in
Timelessness
a unique
Achievements withstand the achievement
flow of time
What does Meta-luxury mean for
businesses?

Profits
Way to fund on going pursuit of achievement.
Business results are a means to sustain pursuit of
excellence

Through the long term preservation of improving skills,

talents, clear mission, values and unblemished
reputation can meta-luxury deliver value
Pillars of Meta-luxury

Craftsmanship
How Expertise and commitment passed on
through time

Focus Enduring
What Determination to be the absolute best commercial
drawbacks
and saying
no for the
History
Brands with ability to leave a mark and to
privilege of
When LT success
influence and embrace changes in time,
strong sense of a brands place in time

Rarity
Who Inevitable and natural implication of pursuit
of excellence
Never due to artificially high prices
Features of Meta-luxury

Balance Sheet Nurturing assets, which is the brand

approach

Building a It is by nature a monopoly as

craftsmanship, history and purpose
monopoly
cannot be imitated

LT growth by The drivers of metaluxury means giving

up opportunities of growth to maintain
limitation
the brand.

Effectiveness> Never compromise on quality.

Efficiency