INTRAMUROS

(The city within the wall)

Environmental Scanning Report
 P.E.S.T Analysis

Political
It is the 5th District of Manila with 5 Barangays
inside. The current district representative is Hon.
Amanda Christina Bagatsing
Internationally Intramuros was pressured to
become a national heritage.
Under the management of Intramuros
Administration whose function is to restore
Intramuros and promotes it as a tourist
destinations.
 P.E.S.T Analysis

Economic
There is a wide range of tourist industries,
private investors ( ex. hotels and restaurants )
and local inhabitants (ex. Tricycle and carriage
riders and street vendors )
Become a most popular venue for wedding
because of the oldest church located ( San
Agustin Church and Manila Cathedral )
 P.E.S.T Analysis

Social
Population as of 2015 : 5, 935
For tourist local or international who would want to visit
intramuros they used jeepneys as mode of transport
Tourist are mainly composed of foreigners and group of families
( under age of 40 and above )
The publicity of Intramuros as a tourist destination was
broadcasted through the means of print media, social media
and social-networking sites such as Facebook and Twitter which
was managed by the current administrator of Intramuros
Administration. IA organized events to draw people and to
inform them that there are such things worth-visiting in
Intramuros, Manila.
 P.E.S.T Analysis

Technological
Intramuros Administration Rehabilitation
project funded by TIEZA which will transfer
cables underground.
Pedestrianization of Intramuros, rehabilating
programs that includes Fort Santiago,
MuseoIntramuros on Arzobispo St.,