In The News

BEN RABINOWITZ, ERIN STANTON, DEVYN GONSALVES

Road show on for new esports
league
Blizzard Entertainment has put on a road show for potential
franchise buyers in its Overwatch League.
Blizzard's goal is to launch a worldwide league of city-branded
teams by the third quarter of 2017.
It is estimated that each franchise could sell for $2 million to $5
million in smaller markets, and three times that in Los Angeles.
However, there is still uncertainty if this game can sell out major
arenas or draw tens of millions of viewers to online streams like
other video games have done, such as League of Legends and
CS: GO.
NFL revenue reaches $14B, fueled
by media
The NFL will take in about $14 billion of revenue this season,
which is $900 million more than last year.
This is because of increased media payments, such as the new
Thursday Night Football package, the opening of the new U.S.
Bank Stadium in Minnesota, and annual increases in national TV
contracts.
This shows that the NFL still has room to grow, and it has not
even reached its peak yet.
The NFL's rising revenue trend will likely continue in the next few
years with the opening of the new Mercedes-Benz Stadium in
Atlanta, and the opening of the new Inglewood, CA stadium that
the Los Angeles Rams and Chargers will use in 2019.
Toyota becomes first in-ice
sponsor of Golden Knights
Golden Knights signed a three year sponsorship deal with Toyota
Sponsorship allows Toyota to have signage around through out
the bowl of the arena
Two dash board signs, signage wrapped around the Zamboni and in-
ice logo.
This sponsorship is the highest sponsorship deal in the NHL
Toyota will also assist in youth hockey programs in the southern
Nevada area along with giving out prizes to fans who test out cars
"traction is always going to be local, I see international brands in
play for us." - Golden Knights VP, Michael Mungiello
Golden knights look to lock up three more in-ice deals
Gift suite debuting at women's
final four
First time for the Women's NCAA tournament
Debut a gift suite last year for the Men's final four tournament
The gift suite allows players to "go shopping" due to making it to
the final four
Gifts include a piece of the floor, a Fossil Watch and other goodies
The NCAA is serving as a broker between high end brands
Players will be able to select up to seven items valued at $350
per person
Teams that win their regular season championship, conference
championship and the NCAA tournament could receive up to
$4,000 worth of gifts.
Chargers spark upgrades to
StubHub Center
L.A. Chargers and L.A. Galaxy plan on sharing AEG's StubHub
Center later this year in which the three will invest in upgrades to
stadium.
Upgrades include 20x52ft video board, LED ribbon boards, 3200 Tie-up
seats replacing bleachers, 1500 midfield club seats, and the 43 suites.
Chris Klein (GalaxyPresident) claims the updates should provide
the team with additional Revenue opportunities once they are
completed through more sales and price increases.
The galaxy has more than 10,500 season ticket holders.
Only 30,000 seats in StubHub Center
Becomes smallest stadium in NFL
24 Hour Fitness renews its USOC
sponsorship
24-hour fitness has renewed its sponsorship of the U.S. Olympic
Committee through the 2020 Tokyo games.
The deal requires USOC experts to certify the company's personal
trainers in workouts designed for Olympic sports.
60 day exclusive negotiation window to extend right into the
2021-24 quadrennial if Los Angeles wins the 2024 summer
Olympics.
24-Hour Fitness the 12th USOC partner whose deal expired in
2016 to renew.
BP is one of the only companies who is neither officially cut ties and
or renewed its expiring deal