MODERN MARKETING

STRATEGIES FOR
MICROSOFT CLOUD
PRESENTED BY: SHAKEEBA
What is Cloud Computing?
CLOUD COMPUTING
Internet based computing, whereby shared
resources, software, and information are
provided to computers and other devices on
demand like the electricity grid.
WHY USE THE CLOUD
1. Lower total cost of ownership
2. Easy access
3. Offloading IT
4. Available via the Internet
Private clouds can be available via
private WAN
 CLOUD SERVICES
SAAS
-user mails: Gmail, Hotmail etc
-User pics: Picasa, flicker
-enterprise: WebEx, office live
PAAS
-Google's App engine
-Amazon
-Microsoft Azure
IAAS
- hosting and storage
-rack space
 MARKETING
STRATEGIES:
Consist of 3 parts
Mindset
Strategy
Tactics
MINDSET
STRATYEGY
TACTICS
 MODERN MARKETING
STRATEGIES

1. Online marketing
2. Offline marketing
 ONLINE MARKETING

4 parts
1. SEO
2. SEM
3. Social media
4. Programmatic marketing
 Online marketing

1. SEO(search engine optimize)

ON page
OFF page
2. SEM(search engine marketing)
Pay per click
 CONTINUED.

3. SOCIAL MEDIA
blog
micro sites (face book, twitter, instagram,
Google+)
viral marketing
life product voting
online events/webinars
video marketing
 CONTINUED..
4. PROGRAMMATIC MARKETING
E-mails
Cross channel/multi channel
Customer journey building
Relevant product suggestion
Voice mail
SMS
Affiliated promotion
Online survey
Application marketing
 OFFLINE MARKETING

Traditional marketing
News paper
Billboards
Partnership
sponsorship
 WHY MODERN
MARKETING?
1. Reduction in marketing costs
2. Real time results
3. Develops a brand better
4. Greater exposure to new customers
5. Greater engagement
MARKETORS FOLLOW
SYSTEMS
1. positive outlook about
marketing
2. understand their prospects
needs
3. setting and reaching objectives
4. number of tools and resources
5. minimize capital investment
So everything is in the
Cloud What do we do?

Innovate
 Its a
utility us with
Providing
New ways of working
A chance to innovate
A new market place
Im in

Are
you?