Muhammad Bin Aslam 141-

SECRET 27

RIVALS Behram Alam

Group Introduction
Faisal Rasheed

Usman Nazir

Waleed Ali

Osama
Presentation Layout

Section-1
Domestic Branch in Lahore City

Section-2
Foreign Branch in China
Nosh-e-Khaas

Taste You Desire!

 Nosh-e-Khaas

Section-1

DOMESTIC BRANCH IN LAHORE CITY

Taste You
Introduction

Nosh-e-Khaas
Pakistani based Continental Restaurant
Traditional Blend of M U G H A L A I Culture
Customized Food
Coffee & Tea Leaf
Red Box Gossip Corner
Catering Services
Conference & Banquet Halls
Dine In, Take Away & Home Delivery Services

Taste You
 Nosh-e-Khaas

Domestic Location
BHOBTIAN CHOWK, RAIWAND ROAD, LAHORE

Taste You
Site Area
Bhobtian
Chowk

Raiwand Rd,
Lahore
Target Market

EducationZones
Residential
Industrial Sector
Areas
 Site Area
Bhobtian
Chowk

Education Sector

Industrial Zone

Raiwand Rd,
Lahore
 Site Area
Bhobtian
Chowk

Residential Areas

Raiwand Rd,
Lahore
Market Segmentation
Main Dimensions Variables Break Downs

Region Lahore
Geographic
Density Medium Class, Upper Class
Segmentation
Climate All Season

Age Every Age

Gender Male, Female,

Demographic Income RS 25,000 or More

Segmentation Occupation Any

Education Any

Race All
Market Segmentation
Main Dimensions Variables Break Downs

Personality Extrovert, Social

Psychographic
Segmentation
Lifestyle Any Kind of Lifestyle

Usage Rate Daily, Occasional, Seasonal

Non User , Regular User, Medium

Behavioral Segmentation Users Status
User, Strong User

Loyalty Status Medium

 Nosh-e-Khaas

Market Research

Taste You
Research Objective

Overall Objective

To Investigate the Venue of Restaurant

Sub Objectives

To Examine the Bad Reputation of Location

To Identify the Factors that Restrict to Open a Restaurant

in the Area

To Determine the Trend and Preferences of the People for

Continental Food Restaurant
Research Methodology

Data
Research Research
Collection Data Analysis
Paradigm Population
Method
Pragmatism 250 Questionnai Transcripts
Students re SPSS
200 General Interviews Software
Public Focus
50 Group
Industrial Discussion
Personals Observation
s
 Nosh-e-Khaas

Section-2

FOREIGN BRANCH IN CHINA

Taste You
Peoples Republic of China

People's Republic of China is located in East

Asia.
China is the world's second-largest country by
land area.
Population
China has become one of the world's fastest- of 1.35
Billion
growing major economies.
As of 2013, it is also the world's largest
exporter and importer of goods.
China is now the third-most-visited country in 2014
Estimat
the world, with 55.7 million international ed
visitors in 2010. Figures
Nominal
GDP (PPP)
GDP
Domestic Tourism; 740 million Chinese People $17,507
Trillion
$10,266
Trillion
travelled within the country in in October 12. Per Capita
$12,873
Per Capita
$7,548
Guangzhou-Canton
Guangzhou is a famous historical city in China and also known as Canton,
is the capital city of Guangdong Province - the largest economy in
mainland China in terms of its GDP in 2012.
Guangzhou is located in the middle of southern Guangdong, close to the
South China Sea.
There were 79 universities and colleges in Guangzhou in 2012, with the
number of college graduates amounting to 236,900 within the same year.
Guangzhou is the major manufacturing hub of electronic, mechanical
automobile industry.
The world top producers like P&G, Toyota, Honda, Nissan, Haier,
Panasonic and Sony Ericsson head quarters are situated in Guangzhou.
It is the one of most visited tourist destination in china.
Guangzhou is the third largest consumer market in China. In 2012, the
sales of consumer goods amounted to RMB 597.73 billion. The largest
consumption goods categories were textiles, food and beverages, and
automobiles.
Chinese and Cantonese Cuisine
Chinese cuisine is highly diverse, drawing on several millennia of
culinary history and geographical variety.
The emperors of traditional China were known to have many dining
chambers in their palaces.
China's staple food is rice in the south, wheat based breads and
noodles in the north.
Although the diet of the common people in pre-modern times was
largely grain and simple vegetables, with meat reserved for special
occasions
Cantonese Cuisine (also known as Guangzhou Cuisine) is comprised
of a great variety of elements such a birds, freshwater fish, seafood,
vegetables and other exotic ingredients.
Its most famous dishes include Roast Suckling Pig, Dragon Fighting
Against The Tiger (Long Hu Dou), Taiye Chicken, Double-skin Milk
and Wonton Noodles.
 Nosh-e-Khaas

Foreign Location
47 TAOJIN NORTH ROAD, GUANGZHOU,
GUANGDONG, CHINA

Taste You
Guangzho
u, China
 Site Area,
Taojin North
Road
Introduction

Pakistani based Continental RestaurantNosh-e-Khaas

Chinese & Cantonese Cuisine
Halal Food for Muslim Community
Customized Food
Coffee & Tea Leaf
Red Box Gossip Corner
Catering Services
Conference Halls
Dine In, Take Away & Home Delivery Services
Taste You
Target Market

Education Industrial
Sector Zones
Guangdong University of
Foreign Studies 101 Dynamics

Guangdong University of
Technology Beijing Lu
Guangzhou Academy of Fine
Arts Zhengjia Square (Grandview
Mall)
Guangzhou University

Guangzhou University of Wanda square

Chinese Medicine
South China University of Happy Valley (Guangzhou)
Technology
Market Segmentation
Main Dimensions Variables Break Downs

Region Guangzhou
Geographic
Density Medium class, Upper class
Segmentation
Climate All Season

Age Every Age

Gender Male, Female,

Demographic Income 1545 or More

Segmentation Occupation Any

Education Any

Race All
Market Segmentation
Main Dimensions Variables Break Downs

Personality Extrovert, Social

Psychographic
Segmentation
Lifestyle Any Kind of Lifestyle

Usage Rate Daily, Occasional, Seasonal

Non User , Regular User, Medium

Behavioral Segmentation Users Status
User, Strong User

Loyalty Status Medium

 Nosh-e-Khaas

Market Research

Taste You
Research Objective

Overall Objective

Sub Objectives
Research Methodology

Data
Research Research
Collection Data Analysis
Paradigm Population
Method
Pragmatism 500 Questionnai Transcripts
Students re SPSS
500 Interviews Software
Industrial Focus
Personals Group
Discussion
Observation
s
ANY
QUESTI
ON?