Académique Documents
Professionnel Documents
Culture Documents
- What are the major factors that stimulate the growth of luxury
industry in India? DONE
- Which one are very specific to India? DONE RAFFAELE &
VALENTINA
12.04.17 3
1.
LUXURY INDUSTRY IN INDIA
12.04.17 4
FACTORS THAT STIMULATE THE GROWTH OF LUXURY INDUSTRY IN
1 INDIA
Stronger value (Rupee)
Political factor
The Indian luxury market has become more and more segmented
12.04.17 7
2.
THE BRAND SHIVAN & NARRESH
12.04.17 8
2 THE BRAND SHIVAN & NARRESH
Brand personality traits: Brand uniqueness:
first Indian beachwear brand
unique identity mix of Indian tradition (sari) &
western style
modern (bikini) in design & colors
new cut approach for bikinis
sophisti instant recognition
innovati
ca-ted
ve
color
blocking
10
3.
POTENTIAL FOR GOING INTERNATIONAL
12.04.17 11
12.04.17 12
13
4.
RECOMMENDATION FOR MARKETING STRATEGY
12.04.17 14
Distribution Strategy
Exclusive Distribution Channel
London
Paris Milan
Flagship stores Consumers New York
Los Angeles Tokyo
Hong Kong
Images: Flagship store of Shivan & Naresh in Goa and New Delhi
15
THANK YOU FOR YOUR ATTENTION!