G325: Section A: Theoretical Perspectives in

Media
Question 1a)

Creativity
What skills did we
develop?
What is creativity?
A work in progress skills development and future projects?

A sense of future direction for other projects?

Sense of stylish and artistic development?

Challenging conventions or replicating / furthering knowledge of

them?

Creativity is something unambiguously positive/ desirable

The making of the new and the rearranging of the old (Bentley,
1997).
Creativity involves thinking or behaving
imaginatively.
The imaginative activity is purposeful set
against a meaningful objective.
The processes must generate something
original

Relate this to your own coursework?

The creation of bringing something new into

existence this particular understanding of
creativity involves the physical making of
something, leading to some form of
communication, expression or revelation.
(David Gauntlett)

Could talk about media language- mediation:

Creativity and Your Coursework

Creativity is often prescribed within social

boundaries is it instrumental? Is it
controversial? Who is judging the creativity? Is
there an agenda? What is the ideology embedded
within this creativity?

In Media Studies your coursework is often

influenced by your
social/cultural/environmental/biographical
background and ideas so how have you tried to
expand the boundaries of the social norm?
For your coursework you could look at your works:

Composition and Framing (and all other micro elements)

Abstract natures of communications and representations and identities
Narrative
Language and Rhetoric
Layout

You must also take into account the technology you have used and how this has afforded you the
opportunities of being creative in some of the above areas:

If creativity is not inherent in human mental powers and is, in fact, social and situational, then
technological developments may well be linked to advances in the creativity of individual users
(Banaji, Burn and Buckingham, 2006).
 Please think of these questions as
part of your essay plan.
Do you think you were creative or not throughout your
coursework?
Did the technology enhance your creativity or not?
What ideas did you communicate and what stylistic
techniques did you use? How did it relate to your
interests/vision of identity?
Was your product influenced by your social environmental
background?
Was this original or did you add something extra to an
original media text?
Would you take any creative skills into future projects or
have you been influenced to engage these skills in any other
projects?
GOOD LUCK

P.M.A

D.I.Y