Lesson 3

Grach Muradyan
Moscow 2011
 CRS links: general picture
Some terminal & host to host links
Airline DB

Inventory ATO/CTO
control

Other Airline DB
Amadeus GDS

Other GDS

Private and/or public networks

Travel agency
 CRS: networking

Public / private networks (pls give examples ?!)

Host to host / terminal links overview
Messagenet case no pure GDS anymore, biz
diversification
o Part of IT services package
o Private network
o Connectivity for IT & Distribution Products
Amadeus Alta Reservation, Inventory & DCS
Amadeus Access Sell, Interactive Seatmaps, iASR, etc
Amadeus Ticketing / Ticketless implementation
o Connectivity for Data Transfers
LIFT, HOT, ABI and other file transfers
o Connectivity for messaging
Amadeus Message Net type-a & type-b (teletype TTY) messages
 CRS: networking
Messagenet: basics of the economy
 CRS roles
CRS business split - distribution part
o Cooperation with providers / airlines / hotels
o Cooperation with subscribers / travel agencies / web
portals
CRS dual role
o Distribution
o IT services
Major parts: Inventory, Reservation, Departure Control
Systems
Standalone IT, including
Revenue Management & Integrity, ETS etc..
Electronic Ticket Server, Electronic Miscellaneous Documents
Server
eCommerce: eRetaile (website), eMerchandise (calendars)
 CRS roles

Interlinks (part of IT services provider)

o Amadeus as an airline ATO/CTO reservation system
o Links to Sabre, Travelport, Sirena-Travel, etc
o Some Reverse functionality
Reverse Interactive Sell
Reverse Electronic Ticketing
Reverse Seat Map

Business model natural contradictions

o Distribution vs. IT: business diversification for
stability
o Balancing Revenue sources (e.g. distribution of
hosted airlines)
 CRS: deregulation

EU & US DOT Codes of conduct for CRS

o Created at CRS monopoly times
o Before internet channels became available

11 November 1984, CAB (US Civil Aeronautics

Board) adopted regulations for CRS
o Neutral primary display (Part 255.4, Code of Federal
Regulations, CFR), secondary displays could remain
biased; display criteria's to be disclosed upon the
request
o All the CRS enhancements to be offered to all
participant airlines on the equal level (CFR 255.5)
o Airline-owners to participate on equal level in the
 CRS: deregulation

European Union regulations (Code of Conduct for

CRS).

24 July 1989 Council Regulations (EEC) No 2299/89

was introduced (amended in 1993 and 1999)

Ranking on the flight options in the principal display

must be in the following order (Annex 1.1)
o all non-stop direct flight between the city-pairs concerns
o all other direct flights, not involving a change of aircraft or train
o connecting flights

If a system vendor has decided to add any

improvement it shell offer these improvements to all
the participating carries with equal timelines and
same terms (Article 3.4);
 CRS: deregulation

Significant deregulation by both DoT & EU

Reflecting the new realities in the area of

distribution
o Airline and travel agencies websites ( case- Expedia )
o Web Portals & Low Fare Search engines (case -
Kayak)

New business models

o Low Cost Carriers: web + call centers
o Traditional carriers moving close to the LCC model
o Hybrid models (case - AB)
Questions and Answers