The UK as a

Destination -
Unit 3

Level 3
Travel and Tourism
 Unit Aim
This unit enables you to develop your skills in
locating destinations in the United Kingdom and also
help you gain an overview of the UK tourism product
and how it attracts and meets the needs of domestic
and inbound visitors.

You will develop your understanding of the factors

that affect tourism to and within the UK.

**This unit will support the development of research

skills through the exploration of UK tourist destinations
and their locations.
 In this session
Aim
To investigate the different UK tourism
destinations

Objectives
Be able to locate UK gateways, tourist
destinations and geographical features

summarise the features and facilities

that attract visitors to UK destinations
 Activity- using the blank maps
provided locate:
*Main or capital cities, coastal resorts, historical/
cultural towns

*Geographical features: rivers, mountain

ranges, upland areas

*Major transport gateways

airports with three-letter-codes
Passenger seaports
Channel Tunnel
 What makes the UK
appealing from other
destination?
 The Royal Family
Most famous and most talked about Royal Family in the
world
Attractions related to the Monarchy (Buckingham Palace,
Windsor Castle, and the Tower of London etc) bring in
around 500 million pounds a year from overseas tourists.
Royal Wedding of William and Kate in 2011 drew 30.6
million overseas visitors.
 British Countryside
Ranked 20th in the list of most beautiful countries
on the planet
Historical sites such as Stonehenge, Hadrians
Wall and Fountains Abbey
Ideal for outdoors tourists for activities such as
Hiking, Horse riding and rock climbing
 Events
Over 5000 special events, fares, sporting occasions and
traditional customs attract tourist throughout the UK.
http://www.educationuk.org/global/articles/festivals-and-holidays/

UK is also famous for producing some of the best musical

geniuses the world has ever seen, such as the Rolling
Stones, the Beatles, Oasis, Queen and Led Zeppelin
Abbey Road attracts up to 200,000 people a year
 Conclusion
UK destinations: eg capital cities, coastal resorts, cultural or
historical towns and cities, countryside areas

Location: accessibility eg by road, rail, air, sea

Natural features: eg beaches, rivers, mountains, gorges, waterfalls

Built attractions: eg castles, museums, historic houses, theme

parks, cathedrals

Facilities: range of accommodation; eating out; sport and leisure;

entertainment; shopping; local transport within destination

Other features: e.g. themed destinations, media influences, famous

people, royalty, events, novelty, local customs and traditions are all
important factors in attracting tourist to that destination.
 Extension task: go to Hanas web
www.mytravelandtourism.weebly.com

*Complete the following quiz: http://

www.jetpunk.com/quizzes/map-quiz-uk-cities.php

*Write a short report on how the UK differs from

other countries as a tourism destination giving
specific examples ON THE WEBSITE ABOVE
(PADLET)

*Using variety of materials (PP, poster, etc..)

present key UK destinations attractions,
gateways and geographical features for the
allocated country in the UK and post this on PAGE
 Types of tourists

Domestic
Inbound
Outbound
Why do people travel?
Identify different types of tourists in the UK

Leisure tourists : (usually described as leisure travellers in statistics) are

travelling for the purpose of leisure so they are likely to be on holiday or taking
a short break.

Health or medical tourist:Those who seek special medical treatment,

which is only possible away from home, make trips to other places and are
called Health or medical tourist. Some of these tourists avail medical
assistance in other countries, for they may be expensive in their own country.

Business tourist: are travelling to go to a meeting, conference or event

associated with their business. This is an important and growing market in the
UK as more resorts and hotels provide conference facilities.

Education tourists:Tourists traveling to a particular place in another town,

city or country for further study in order to improve his or her educational
qualification are termed as education tourist. There are also group of people,
who travel to attend workshops to upgrade skills.

Adventure tourists:Adventure tourists look for some unusual or bizarre

experience. They seek adventurous activities that may be dangerous, such as
rock climbing, river rafting, skydiving, shark cave diving and bungee jumping.
What do tourist do?
Identify individual needs of tourists.

Business tourist the location and quality of the hotel

is very important. The hotel needs to be situated where the
business is taking place. The hotel needs to have good Wi-Fi
facilities, as well as a laundry service, etc.

Leisure tourist needs a quiet place to relax. They may

need specific facilities to suit their needs, for example a
swimming pool in their hotel, etc.

Other needs include: visitors with disability need a

range of improvements/adjustments, some of which can be
relatively easy to implement, such as a suitably positioned
handrail, clearer signs or a well-planned, logical layout within
premises.
 Working in pairs, select a type of
destination for the following groups
and explain your reasons
Customer Type Type of destination

Families with young children

Couples

Singles

Group travellers 18-30s

Adventure seekers

Beach & relaxation

Culture seekers

Adrenalin seekers

Refer to the hand-out for further explanation on types of tourists

 Activity
Based on the list of groups of tourist
identify their needs and features and
facilities offered by organisations
 IT session activity
Using this session find articles on factors affecting
the Travel and Tourism Industry:
Holiday trends
Transport developments
Socio-economic changes
Other external influences such as:
Natural disasters/Weather
Terrorism
Find statistics and compare the incoming
tourist to the UK over the last 6 years.

Print these out and read, highlight and make notes

in preparation for this session.
industry? Research a specific example and
explain

*economical: poverty, recession

*environmental: natural disaster
*political: laws (policy), democracy , terrorism

*health: pandemic
*social: disposable income, time
*technological: IT development, new apps,
etc..

How does the Travel and Tourism Industry

impact the UK economy? Explain in detail
*Prons/Cons
Negative impacts

Leakages
Increase in cost of living
Second home trends
Seasonality
Over dependence on tourism
 https://
www.youtube.com/watch?v=KePZP8
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