Presented To

Presented
Dr. Ameenul Haque
Atul Kum
(Assistant Professor)
(15mbaw-7
Department Of Business
Aligarh Muslim Univers
 Pepsi Advertising
History
When introducing Pepsi-
Cola, once known as Brads
Drink, as their first product
back in 1898 Exhilarating,
invigorating, Aids
Digestion, was the original
slogan advertised for the
upcoming beverage. By
1910, franchises were
spreading in twenty four
states, selling over 100,000
gallons of syrup per every
year. Caleb Bradham, the
creator of Pepsi, was
advertising Pepsi through
newspapers since he had
Brand Image of
Pepsi
Pepsi Is A Brand That attracts the Every Youngster .

But This Definitely Doesnt Mean That Other Age Groups Are Not
Its Users.

Thus Pepsis Brand Image Is Its Hip, Cool, Lively And Refreshing
Attitude.
Advertising Strategy of
Pepsi
Pepsis target audience are mostly teens and young adults and
their advertising reflects this in every possible way.

The company changes its advertising strategy and image to

reflect the target's interests.

Pepsi makes sure that the advertisements reflect to the target

audiences interests and nostalgia.

The advertising strategy includes cool, hip promos to attract

more of the target audience.

The advertising is mostly creative and has different elements

like music and sports other than Bollywood.

Pepsi.com also plays an important role in advertising and

attracts target audience by giving access to options like
downloads, gaming, music mixing applications etc..
Pepsico is spending 1.1 billion / 1.3 billion dollars in
advertising
Pepsis current CEO is Indra Noyi
Types Of Advertising
There are several types of advertisements that is
used by Pepsi that help expose the product out to
the public. A few examples are

print advertisement,

outdoor advertisement,

broadcast advertisement,
int Advertisements

Print advertisements
are ads that are printed
by companies and
published in
newspapers,
magazines, brochures,
and flyers.
utdoor Advertising

Outdoor
advertisement are
ads on:
Billboards
Kiosks on
electric poles
Bus Shelters
Vehicular
Display
Wall Posters
Banners
Landscape and
street furniture
oadcast Advertisement
Broadcast advertising is radio,
television, and Internet
advertising.
Packing
Slogans
1939 - Twice as Much for a
Nickel
1950 - More Bounce to the
Ounce
1958 - Be Sociable, Have a Pepsi
1961 - Now Its Pepsi for Those
Who Think Young
1963 - Come Alive, Youre in the
Pepsi Generation
1967 - (Taste that beats the
others cold) Pepsi Pours It On
1969 - Youve Got a Lot to Live,
Pepsis Got a Lot to Give
1984 - Pepsi. The Choice of a
New Generation
1985 - New Generation
advertising continues
1992 - Gotta Have It
1993 - Be Young, Have Fun, Drink
 2003- Dare for More
20062007: "Why You Doggin' Me"/"Taste the one that's forever young
20072008: "More Happy"/"Taste the once that's forever young
2008present: "Something For Everyone"
2009present: "Refresh Everything"/"Every Generation Refreshes the World"
2010present: "Every Pepsi Refreshes The World"
2011present "Summer Time is Pepsi Time
2011present "Born in the Carolinas
2012: "Where there's Pepsi, there's music"
2012: "Change The Game"
2012: "The Best Drink Created Worldwide
2013: "Live for Now
2013 "Embrace your past, but live for now" - Global campaign featuring BEYONCE
2015: "Out of the Blue"

2015 "The Joy of Pepsi-Cola

2016liter of lightlighting up lives,one bottle a time
ndian Slogans
Yehi hai right choice Baby, Aha
Yeh Dil Maange More !
Pepsi ye pyaas heh badi
Yeh hai youngistaan meri jaan
My Pepsi My Way
Change the game
Oh Yes Abhi
Live it abhi
Pepsi thi jeet gya
Pepsi thi pi gya
International
brands.

te
a s
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im
A X
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ar
North American
brands
Indian
brands
w to reach New Generation
Creates promotion tailored to their needs and interests like entertainment and
music
They like to laugh.

To attract the teen market radio and television should be used and slogans to
Do something innovative with your slogans like now a days most of the teens
are using PEPSI THI PI GYA and #PEPSIMOJI

They are following the sportsmen and actors trend is also become very
popular .
at does the New Generation like?
Free stuffs and discounts

Contests/drawings

Music

Club cards

Team sporting events

They are into clothes and the

latest styles

Teen friendly retail stores and

internet site
ADVERTISING CAMPAIGNS
Michael received the
biggest sponsorship from
the company in 1993.

In 1993 Pepsi had a

Search for Michael
Jackson campaign.

Used musical and sex

appeal.
Jeff Gordon

Drove the Pepsi car

in races
Made a commercial
with Hallie
Eisenberg (Pepsi
girl)
Beyonc signed a $50
million contract with Pepsi,
Beyonc chose the song for
the ad, and will have
creative input for can
designs and consumer
content.
Future CAMPAIGNS
Lady gaga (February 5 ,
2017)
Sport
s
Global #EMOJI Cane and Bottle
Campaign
Issues
Hard to differentiate product in terms
of taste as product variety is very
limited within cola based beverages.

Coca-cola has such a strong base of

loyal customers, who identify with the
cola brand.

In INDIA cola based (carbonated

drinks) products comprises 61% and
non-cola segment constitutes 36% of
the total soft drink market.only 2%
cold coffee ,cold tea etc
Cola Wars
TheCola Warsare a
campaign of
mutually-targetedtelevision
advertisements and
marketing campaigns since
the 1980s between soft
drink manufacturers
The Coca-Cola Company
andPepsiCo