Académique Documents
Professionnel Documents
Culture Documents
Presented by : Group 4
Anusree K.S
Catherine Kuruvilla
Jinu John
Merin .K. Varghese
Roshan .J. Kavalaparambil
What Is Secondary Data?
__________________________________________________________________________
PRIMARYDATA SECONDARYDATA
________________________________________________________________
Collectionpurpose Fortheproblemathand Forotherproblems
USES:
1. Identify the problem.
Currency
Objective
Criteria
Nature
for Evaluating Secondary Data
Dependability
A Classification of Secondary Data
Secondary
Data
Internal External
Ready to Syndicated
Published Services
Use Requires
Materials
Further
Processing Computerized
Databases
Internal Secondary Data
profiles.
This secondary information serves as the
customers activity.
It provides the tools needed to nurture,expand,protect
customer relationship.
Customer relationship management is a unique type
of database driven marketing.
As a part of CRM personal information centers are
implemented.
These PICs collect data on all aspects
EXTERNAL SOURCES OF SECONDARY DATA
Published Materials
Computerised Databases
Syndicated Services
A Classification of Published Secondary Sources
Published Secondary
Data
General Government
Business Sources
Sources
Statistical
Guides Data Census Data
Directories
Other
Government
Indexes Publications
A Classification of Computerized Databases
Computerized
Databases
Special
Bibliographic Purpose
Databases Databases
Unit of Measurement
Households/
Consumers Institutions
A Classification of Syndicated Services: Household/Consumers
Electronic
Household Consumers Scanner
Services
Mail Diary
Panels
Surveys
Volume
Tracking
Purchase Data
Psychographic
& Lifestyles Scanner
Diary
Media Panels
Advertising
Evaluation Scanner Diary
Panels
General w/ Cable TV
Classification of Syndicated Survey Research
Psychograph Advertisin
ic and g General
Lifestyles Evaluation
Classification of Syndicated Services : Institutions
Institutions
Industri
Retailers Wholesalers
al Firms