A Greater Role for

Cultural Diplomacy

Realizat de: Catru E

Studii diplomatice.
Conductor tiin ific:
Rotaru V.
 1. GENERAL FACTS
Author: Simon Mark
Genre: Academic Study
Editure: Netherlands Institute of International Relations
Clingendael 2009
Nr. of pages: 51
Structure: 3 subiects + conclusion
Cultural Diplomacy Conceptualised
The Practice of Cultural Diplomacy
The Potential of Cultural Diplomacy
A low priority and regarding
Cultural Diplomacy as a a lesser
tool of diplomacy a big
problem in defining it and
appreciating its role.

Factors

Diplomacy
National identity
CONCEPTUALISED

The history of the Cold War

2. CULTURAL DIPLOMACY
 Actors and Objectives
government
involvement

Core Elements

of

Cultural Diplomacy

Activities Audiences
Cultural Diplomacy is:

A subset of public diplomacy

Different from international relationships

Different from propaganda

 3. THE PRACTICE OF CULTURAL
DIPLOMACY

a countrys modern economic

Australia,
National image face Canada.
the impact of globalisation

Pursuit of the phenomenon of the Canada,

domestic conditioning stereotype New
Zeeland
objectives
 4. THE POTENTIAL OF CULTURAL
DIPLOMACY
Cultural diplomacy can:
raise a states profile;
contribute to nation branding;
advance core interests;
connect with elite, mass and diaspora audiences;
provide powerful opportunities for racial minorities, religious groups and
linguistic groups to show their culture;
benefit students and others studying overseas.
The potential of cultural diplomacy is qualified by the
following:
Official entities usually reflects official policy and presents an
image of a state which meets government policy objectives.
It would benefit from a better understanding of its place
within nation branding.
Can contribute to achieving national domestic goals and
improving the esteem of minority groups and enhance
national confidence and national social cohesion.
 CONCLUSION
Cultural diplomacy has the potential to become a more
valuable tool for states in future, and a more valued and
significant component of the practice of public diplomacy.
If cultural diplomacys potential to contribute to a
governments foreign policy and its diplomacy is to be fully
realised, however, governments need to better understand
the practices possibilities, provide more funding for it, and
think about how best to deliver it.