Académique Documents
Professionnel Documents
Culture Documents
Social Listening
Digital Marketing &
Online Reputation
Communication
Management
Social CRM & Lead
Generation
SOCIAL
BUSINESS
ECOSYS
2
Total Social Media-based Solution for Enterprises
2010 2014
Build your
own social
network
Founded since 2010 with US & R&D since 2012 Founded since Gold partner of Bitrix24
VN offices 2013 solution
We help global customers build The true real-time social media Help companies &
niche social networks for listening solution for Vietnam, organizations in building
branded & unbranded Myanmar. Internal communication &
communities Help companies & organizations in collaboration solution
Had been #1 most perferred managing online reputation, (SOCIAL INTRANET) which
niche social network developer understand target customers increase sifgnificantly
in North America market feedbacks, engage and build brand effectiveness of Organization
(SocialEngine, PHPFox love with Social Customer Care & Team Collaboration, Workflow
platform) Social CRM processes
Nguyen Anh Hoa Nguyen Hai Trieu Nguyen Cuu Long Quan Thanh Tho Nguyen Thi My Hanh
YouNetMedia /Partner YouNetMedia
VP of Business R&D Director Comsights Head
YouNetCo / CEO & founder CEO & Founder
Master of Computer 18 years in Internet 18 years in Marketing, PhD. Computer 10 years experience in
Science business Media Science Media Tracking &
(Houston University, MBA (Uni of Hawaii, USA) Brand & Marketing (Nanyang Technological Analysis. Hanh got
University, Singapore) Guiding Star Leadership
USA) Master of Computer Manager of Tiger Beer, Award nm 2013 and
Head of Software
Researcher in Semantic Science (UT - HCM) Sony Ericcson, Coca-Cola, recognized as one of
Engineering Department,
Web Triumph University of Technology, leading positions in SEA
14 years in Internet Former CEO/COO of Search VP of SoSmart (Golden HCM when she was Country
Development Engine (WADA.VN), Digital Focus Media). Manager at iSentia
Expert in data mining,
Vietnam
Internet Entrepreneur Production (Pyramid- natural language
Consulting) MBA (Maastricht) processing
4
Talented middle management team
Our technology platform and research/report service is executed by experienced talents in the field.
Mai Cam Linh Truong Sy Dan Pham Tan Du Nguyen Thuy Giang
Client Service Manager Category Champion Category Champion Research Manager
Linh has 5 years working Dan was a lead FMCG Du was well graduated 7 years of research
in Social Media Marketing, category, working at BA (Hons) Management experience (TNS,
Monitoring and Client Nielsen Consumer Insight Studies at University of Nielsen), worked on many
Service for brands such division. Nottingham (UK) projects from proposal
as Electronics (HP, Dan had 3 year experience Over 3 years of initiation to analysis and
Samsung), Nutrition, in Consumer Research research experiences reporting. She specializes
Banking/Finance, Airline, working with FMCG Clients (TNS, Intage). In charge mostly in quantitative
E-commerce.. like Unilever, Masan, VBL of both Qualitative and consumer surveys for
and Finance clients such Quantitative Research various industries
Linh is a bachelor of as HSBC, VietinBank Methods including FMCG,
Marketing from FTU. Experienes in Tobacco, Healthcare, Banking,
FMCG, Real Estate, Electronics, etc.
Banking
5
From INSIGHT to ACTION
SocialHeat helps BRANDS not just understand brand & customer insight from Social Media, but also
engage/store/analyze the customers leads base, identify potential customers for long-term conversion to
sales & loyalty.
6
WHAT YOUNET MEDIA HELPS BRANDS?
BRAND NEEDS YOUNET MEDIA HELPS
Communication
2 Measurement Campaign measurement
BRAND
7
We are trusted by global & local leading
brands
YouNet Media & our partner have won trust of more than 70% global brands in Vietnam. We help customers
transform from in-effective global tools (such as Radian 6, Sysomos, iStentia,) into our solution with much
bigger & better data insight.
8
MEDIA TRACKING & ANALYSIS
How we are different from others which help us become TRUSTED
monitoring & research partner of global corporations
9
Traditional Media Monitoring &
Analysis
MB is a subsidiary partner of YouNet Media, specialize in monitoring and in-depth media
impact analysis for News, TV.
Our analysis report is based on tracking of both traditional medias (TV, Print) and a vast
source of online news, then our analysts (accredited by AMEC) analyze quality data to
generate insightful report. We help our customers recognize the market status and brand
reflection from media in order to make sound and effective strategic decision.
Rep
ort
Data Analysis
10
Monitoring TV and Papers
We help brands monitor in a large source of TV channels (up to 20) and print media for
daily watch.
11
Industry experience
Our team are experienced executives and managers from Media Agencies (iSentia,
Mediabanc,), but our service quality goes beyond it thanks to our team commitment and
work philosophy.
Experienced industries:
Media channels:
Consumer electronics
Automotive Papers & magazines > 350 units
Motobicycles TV >15 channels
Finance & Banking Radio >4 channels
Beverage Online >1.000 websites
Milk * Number of channels can be added by contract
Real Estate
Pharmaceuticals
12
Typical customers
With smaller size, but higher commitment and experience, we are trusted by premium
corporations in Vietnam such as
13
1 HOW SOCIAL LISTENING WORKS
14
Social Listening: How it works?
SocialHeat is the most comprehensive real-time collection & analytic platform for Consumers
conversations on all Social Media Channels in Vietnamese.
Using relevant keywords, we extract and build a relevent set of data (based on time period,
audience demographics and geographics), categorize, score and do analysis for brands evaluation,
U&A, marketing measurements and sociatrend report.
15
UNIQUE ADVANTAGES
Our social listening & profiling system wins customers trusts thanks to our advanced technology. The platform
was developed by our global knowledge with customization for local data source & our research expertise
Automat
DATA COVERAGE SOCIAL CRM
ic
16
User friendly & powerful metrics
17
Auto analysis of Owned Earned Paid Media
By setting owned and paid media into the tracking, all buzz and contribution (%) by media are automatically calculated by selected
period. TAGS are used to identify Consumers Purchase Decision Journey and Buzz contribution to the total brand buzz.
18
Social Profiling System: indication of influencers (KOL) and contact
info
19
2 BRAND & CATEGORY TRACKING
20
Social Media Command
Center
SMCC provides real-time tracking & analysis dashboard espcially designed for TV screens, with
multiple persepectives into Online Share of Voice, Brand Health, Discussions/News, Users Profiles
and Location best for brand tracking & crisis prevention.
21
Social Media Command
Center
Our Social Media Command Centers have been setup for FMCG Clients such
as Tan Hiep Phat, Nestle and Banking & Finance customers
22
23
Reputation Monitoring
SocialHeat not only collect converstaions, we crawl audience profiles in Facebook to identify relevant audience
demographic & locations for better analysis.
24
Instant alert of potential crisis
Crisis detection from each posts and sources by automatic sentiment rating and by tracking crisis
keywords. ALERT by email & SMS.
25
Estimation of Users Reach
By our prioprietary algorithm, SocialHEAT is the only tool which can estimate number of VIEWS from all the buzz
in all and each media.
BENEFITS:
1) This is very important to measure effectiveness of PR & VIRAL campaigns in both online news & social networks
2) Crisis scope estimation: How LARGE the negative discussions have SPREADING?
26
Crisis Management Framework
Listen Talk
to what people say to people like
they are
people
REPUTATION
MANAGEMENT
Engage Measure
Building What, where
relationships and how is the
issue?
27
A common step how ONLINE CRISIS starts
28
How Crisis Starts &
Spreads
Crisis goes
Consumer MASS
Complaints
Buzz starts
Facebook started.
News/Media
Amplify
29
Crisis management process
Problems are identified and solved in 4 major steps thanks to Social Listening & Alert
technology.
30
Collaborative process of crisis management
Specific working process with brand team will be defined for each client & industry
1
Propose & confirm
Monitoring resolution
31
CRISIS TRACKING: brand category
competitors
Tiu cc khng ch xut pht t thng hiu, sn phm m cn t i th, ngnh v nhn vt i
din
32
Example of crisis detection for milk
category
Kh nng pht hin tiu cc c trn nhng Post dng hnh nh, khng c t kho Thng Hiu v sn phm, nh
vic theo di cc nhm t tiu cc chung ca ngnh sa / hoc t comments ca ngi dng.
T kho bt c: Sa AND b nh no
V, comment c t: sa gi
33
BRAND & CATEGORY ANALYSIS
34
Process of Social Media Research
Steps to create data verify scoring and reporting based on Social Data.
Verifying
Data Data &
Classifyi Quality Reportin
Pool Sources ng data Control g
Create Data Pool Verify Audience Profiles Valid data is Statistics data analyzed
with KEYWORDS: (exclude irrelevant audiences: double- by qualified Social Media
related to Power Seeders, Male.) checked by QC Researchers to provide
Milk, Moms usage Review & classify all mentions team to ensure insightful report about
& behaviors, Milk Mark appropriate tag & attribute to the quality of defined objectives:
brands the crawled data according to our data
objectives:
Brand perference
U&A
Purchase Drivers & Barriers
Loyalty/Adocacy drivers
35
Research on consumer behaviors at each stage of their
journey to answer 5W+1H in their usage attitude
Need
Identify Drivers of
Loyalty, Advocacy
Identify Drivers of
Brand Defection
36
Below are Some Examples of Brand Report
Lotte Cinema
SENTIMENT
Galaxy
- DISLIKE HATE
PASSION INTENSITY
37
Brand on social: trend and major marketing
tactics
Seeing trend of brand conversation & user feedback to understand major actions & events of the period.
New Social
Contest
Mini game
related to new
promotion (link)
Anti-discussion in a A
group XYZ MY BRAND
38
Brand Trend Map: mi quan h gia tho lun v cm xc
Brand trend map gip brand hiu V Tr cng nh s dch chuyn/performance ca brand trong tng thi k
(buble movement).
Friesland Campina
Nutifood
Ch s cm
xc Lng tho
(Brand lun
sentiment) TH Truemilk (Buzz
volume)
THmilk
Tho lun
tiu cc Kch c ca hnh trn phn nh th phn tho lun
ca nhn hiu trn social
39
Brand on social: Share of Voice
Share of voice over periods (month, week) help brands understand what competitors are moving and have timely
actions
Latest Month
Volume trend (May November 2015) Accumulated SOV
SOV
0.07
14829 14810
29% 14309
39% 13204
51%
46%
66% 66%
13% 19%
83%
18%
Base: 50% Base:
55% 70,086
26% 14,810
17%
31%
61%
4996
31%
4112 3826 43% 23%
26%
30% 2740
1627 16% 15% 19%
1226 1074 1418
11%
803 7%
2%
351
40
Customer insight: segment by age, location and
time
Advanced social listening with profiling system to understand different Customer Insight from different regions &
demographics
WEEK
WEEK TIME
TIME Mention
Mon 2609
%
Tue
32 1632
Wed
NORTH AREAS 1759
45% of total audiences Base: Thu
n=13,285 Fri 1676
68 1651
DAY
DAY TIME
TIME
%
HIGHLAND AREAS 39
2% of total audiences
33
41
Thng tin ngi dng tham gia tho lun v nhn hng VNM 100% v
TH True MILK (*)
Cc tho lun v hai nhn hng sa u tp trung phi n v tui t 18t 34t. Ngi dng cc thnh ph ln: H Ch Minh, H
Ni, Nng & ng Nai tho lun si ni v cc nhn hng ny trn mng x hi
GII
GII TNH
TNH (NAM/N)
(NAM/N)
TUI?
TUI? (%)
(%) H
H
U?
U? (%)
(%)
0
32.5
0
25 18.2
Khc 1.3% 66.7
9.1
6
1.2 4.3
32.3 66.3 0
2.8
% ngi tho
(n =1,614 %lun) 1.2
0
H Ch Minh 34.6
0
35.6 H Ni 20.8
Khc 1.5%
57.4 Ngh An 4.7
4.8
Nng 3.3
27.0 71.5 1.9
0.4 ng Nai 2.0
% ngi tho
(n = 5,166 % lun)
0
(*) Thng tin ch thu thp trn knh
Facebook
42
Thi hi thoi & Ch tho lun (vd: TH True MILK v
VNM 100%)
Trong thng 1/2016, sn phm TH Truemilk ang b khng hong v phn hi tiu cc v sa h hng
Vinamilk cng b nh hng lin i vi s lo lng ca NTD v kh nng sa gi.
6 14
20 1 71.6
8 2 3.7 8.6
14.5
5 4 3.0 1.9
4.6
2 1 1.0 0.6
1.23 26.5
3 10.1 0.6
64.9
1 1 2.0 0.6
0.62
80.9
THI
THI
HI
HI THOI
THOI (%)
(%) CH
CH
THO
THO LUN
LUN (%)
(%)
12.9 3.8
5.9 21.6
Min Bc
0.1
THI
THI
HI
HI THOI
THOI (%)
(%) CH
CH
THO
THO LUN
LUN (%)
(%)
15.9 2.8
Min Nam
2.8 0.1
32.6
0.1
1.5 0.65
64.7 0.1
0.22
0.2
81.4
0.220.43
0.2 0.07 1.4
n = 461 tho lun n = 1,394 tho lun
(*) Thng tin ch thu thp trn knh
Facebook
44
Knh truyn thng x hi tho lun v nhn hng TH true
MILK, Vinamilk 100% & Dutch Lady 20+
Ch yu cc tho lun TH
TH true
true MILK
MILK (%)
(%) Vinamilk
Vinamilk 100(%)
100(%) Dutch
Dutch Lady
Lady 20+
20+
ca nhn hng n t
Facebook (hn 90% tho
lun ni chung). Vi 1.2 0
3.2
3.0 0.7 Facebook
nhn hiu TH true MILK,
bo ch cng ng gp News
3.0% tho lun trong n = 2,501 n = 450 Forum
n = 7,414
thng v ch yu l bn tho lun tho lun tho lun
Youtube
lun v vn cht
lng sa TH true MILK. Blog
Vi TH true MILK v 95.5 96.1 100 Ecommerce
Dutch Lady 20+, nh
cc trang fan page ca
nhn hiu hot ng si
ni nn ng gp
lng tho lun ln choNGUN
NGUN THO
THO LUN
LUN CH
CH YU
YU
thng hiu.
Vinamilk 100% c tho
TH true MILK 93 on - Hi Kho 66 Bn Thn Ca M 3
lun t cc trang c
a Gio Dc ...
nhn nhiu hn, ni bt Dutch Lady Vietnam 4
Tui Tr 130 B Khe Ln
l 67
Nhanh
a im n ung Si Hi thanh l m v 7
178 n Nh
Gn 76
b Nng
Th Gii Gia nh Hi b m dn nh ch 165
1217 Trn Cng
o cht ti Nn
78
Hi cc m sn g
2699 Lang Nguyen 233
Duongvo Tamtien
c cho b
45
S so snh Truyn thng & Thuc tnh ca Thng hiu
t tt c nhn thc v phn hi ca ngi tiu dng v thuc tnh thng hiu ch cht so snh
0.2%
Truyn thng ca Thng
hiu 0.2%
0.2%
0.2%
Tho lun & phn hi t KH
0.3%
0.3%
0.3% 0.2%
0.3% 0.2%
BRAND MILK 1
0.3% 0.5% 0.2%
BRAND 2
0.2% 0.8% 0.3%
46
Purchase recommendation factors: t l khuyn dng ca NTD
Trong nh gi brand v product, t l c NTD khuyn dng trn MXH l yu t quan trng cn so snh
L
L DO
DO KHUYN
KHUYN DNG
DNG (%)
(%)
Dielac Mama (%) Similac Mom (%) Enfamama A+ (%) Anmum (%) Frisomum (%)
6 6 6 6 6
5 5 5 5 5
47
Identify Social Influencers
By automatic ranking of influence score based on true Post Engagement of all users, SocialHeat show ranking of
users have the most influential to the community.
48
What is trending in OUR CATEGORY?
In this hot summer, moms concern about which type diaper is suitable for baby skin and some ask experience
in baby care (decreasing rash or control total affordable cost)
3%
3%
5%
7%
M no thng phi chi tin triu cho bm ca b th
9% vo y bn cch gii quyt tit kim chi ph no!(
Kim Dung Dang, Chm Con Tt - Lm p Hay's)
9%
Tham kho cc m cht . Cc m dng bm g cho con
10%
va kinh t li va tt cho b (Mai Phuong, Hi
nui con bng sa m - Vit Nam's)
18%
Loi bm mng th thm ht khng tt loi bm dy
23%
thm ht tt th li b hi em thy dng bm cng phi
do b hp vi loi no na ch nh b nh em da nhy
25%
cm i qua bao loi mi dng c 1 loi(Honghp,
N=2,292 webtretho.com)
49
TM NHM INFLUENCERS CA NGNH
Tm tp influencers c tng lng fans ph hp Target
Audience v bao ph ton b phn khc Target Audience ca
Vit Nam
50
OBJECTIVE
Identify a list of influencers (Profiles & Pages) which have total
fans & followers cover the most of Target Audience in
Vietnam
Example
TA: women, from 25-50 years old in all Vietnam.
Methodology
51
SOCIAL CUSTOMER CARE
SOCIAL CRM
52
Social Customer Care
Social Customer Care changes the way of company taking care of customers. It helps combine Traditional
channels (phones, email) with Social Channels (facebook, forums,), integrate Social CRM into Traditional
CRM.
Social CRM
Social Customers
Traditional channels
53
Powerful technology-based segmentation of
customers
Customer profiles in our Social CRM can be segmentationed by various attributes and actions/intentions
Most of these special segmentation is based on our Data Mining of peoples posts and actions in social
Needs
Demographics Geographics Family status Interests/Hobbies Intentions Events
Entertainmen
Age Engaged
t Purchase
Gender Marrital Wedding
Celebs intent
Education City/region Status Birthday
Sports Need to go
level Kids Parties
Automotive
Job level Travel
54
How to sync current CRM to Social CRM
Brands can build rapid and rich-profile Social CRM by mapping exisitng customers base into
our Social CRM platform via mobile phone or emails.
CLIENTS
Social CRM
Social Media
Look-up in socil cRM Listening Rich profiles
55
Social Customer Care: professional process
56
Listen & engage to all conversation from all channels from one single
interface
Collect relevant
conversations
SocialHeat collects
also consumer profile.
Add to Social CRM as
Leads.
58
Master SocialCARE Dashboard: Brand Overall Performance
59
3 CAMPAIGN MEASUREMENT
Pre-campaign measurement
During-campaing tracking
Post-campaign measurement
60
Campaign tracking
Digital campaigns should be monitored and measured regularly to ensure the campaign OBJECTIVES & PLAN are
being executed efficiently BEFORE, DURING and AFTER the campaign: Brand communication (brand essence, brand
positioning & perception), Buzz & Engagement volume, Brand sentiment, Media and channel performance, KOLs
performance, Content effectiveness, Activities effectiveness
61
Campaign monitoring & measurement in 3 phases
A full campaign analsysi will consist of 3 phases.
1. Pre-campaign:
Pre-campaign Brand report or
Pre-campaign Category report or
Topic Trendspotter report
2. During campaign:
Weekly campaign tracking reports
Campaign Phase review reports
3. Post-campaign:
Post campaign review report
62
COMPARISON OF CAMPAIGN METRICS VS. KPI
Your campaign almost meets it objective in terms of Buzz Volume and SOV
Your campaign meets its KPI in terms of Sentiment
60000
50000 0.58
40000
30000
20000
10000
0 Excluding Neutral
Campaign Buzz Volume KPI
12% of your campaign content is about Attribute 1, with most mentions are Neutral. A good
campaign practice should allocate more than 15% of the campaign content to promote the
Attribute with the majority of the feedback should be positive.
Your campaign therefore does not meet its Brand Image objective
Topic Discussion 3
7% 0% 8%
Discussion about Attribute 1
0% 12%
Discussion about Attribute 2
0% 5% 3%
64
CAMPAIGN BUZZ TREND AND VOLUME VS COMPETITOR CAMPAIGN
This slide compares the buzz trend and buzz volume of Your Campaign vs. Competitor Campaign
(which may happen at a different time period)
This slide shows sentiment of the Brand and what is discussed before, during and after Campaign
finishes.
DURING - POST -
PRE- CAMPAIGN
CAMPAIGN CAMPAIGN
12% 1% 23%
Topic 1
12% 1% 23%
Topic 1
12% 1% 23%
Topic 1
Topic 2 5% 9% 11% Topic 2 5% 9% 11%
Topic 2 5% 9% 11%
a) Buzz drivers? How much buzz Campaign 2. KOLs & audience engagement score.
3. Top popular topics & posts:
contributed to the brand volume?.
a) In buzz volume (mentions)
b) Share of voice (SOV) compare with
SOURCES
others. b) In engagement rate
Users
4. Verbatims of most popular positive & negative
2. BRAND PLACEMENT: % and volume of brand
& Topics
impression in total campaign buzz discussions
3. Campaign sentiment: how campaign bring
Positive buzz for the brand.
Recommendations of:
4. BRAND RESONANCE: How the campaign Recommendation
resonance to the brand essence, positioning, 1. Content: best type, angles, publish time,
message channels
5. BRAND MESSAGE analysis: how the 2. Channels: best to take care, best for seeding
message are communiated and how user 3. KOLs
response to the message (sentiment) 4. Social media management: better seeding
67
SOCIAL & PRODUCT TRENDS
Hottest Topics Of the Week
For content creation
For new campaign ideas with trendy topics.
Hottest Products Discovery
for competitors & market watch
68
Trend Spotting Methodology
All mentions in a
Site Panel (group of
Pages)
Algorithm matching Hottest topics
All mentions similar contents on Social
containing keywords
in a Category of
Interest
69
Trends are categorized
The following broad categories of interest will be used as a guidelines, but not limit to
within this list for our analysts to scan through discussions to spot emerging topics
Schooling Parenting
Top concerns by students about Health What do parents with babies talk
their studying and most-discussed Most-discussed topics about Health about? Biggest concerns about
topics at school. E.g: Stress, Entrance on social, including Diseases and Baby care, including questions,
Ways to have good health. E.g: experience sharing, own stories,...
exam, Study abroad, Part-time jobs,...
Healthy and harmful food, Diet, on social. E.g: Baby care products,
Cancer, Colon detoxing,... Stress, Family,...
Life
Travelling/Discoveries, Eating,
Celebrities, Fashion, Movies, Family
and Entertainments.
70
Live dashboard to track volume of discussion about
topic
Hospital can use Trendspotter to track 15 disease categories Functional Food brands can track
to allocate Resources and alert of potential contagious consumer emerging trends in Nutrition
plagues Supplements and Vitamins categories:
1. Calcium supplement
2. Joint care/ treatment
3. Iron supplement
4. Brain care/ memory
5. Multi-vitamin & energy
6. Cardiovascular
7. Female beauty (ex: issues relating to skin,
hair, menopause)
8. Male physiology care
9. Liver care (hepatitis, cirrhosis)
10. Eye care
11. Protein supplement
12. Female physiology
13. Sport supplements
14. Weight management
15. Immunity
71
Live Dashboard of Trends by Categories
Tracking the latest trends of categories such as Music, Movies, Fashion, Beauty, Game Shows, Products,
72
Hot topics among Pregnant moms on Social Media
237338
Link
Link Link
74
SOURCE: Forums, FACEBOOK, Instagram, Youtube and News. Time period: 01/04 -
PREPARED FOR: UNILEVER
Hot topics among Moms with babies (under 4 years old)
on Social Media
25412
16322
10864
8453 6401
5838
3290 2872 1567 2971 2495 1539
75
SOURCE: Forums, FACEBOOK, Instagram, Youtube and News. Time period: 01/04 -
PREPARED FOR: UNILEVER
DISCOVERY 1
MOMS LIKE TO ENGAGE IN POSTS SHARING TIPS TO BE IN
SHAPE AFTER GIVING BIRTH
New method using plastic foil of Method shared by famous Natural tips: Using turmeric to
beautiful 9X mom attract much stars has high trust (Ex: Tang boost skin recovery after giving
attention Thanh
Post sharing Has,
the recipe or )
tips from hot
birth
Method originated from nature is always
A case of beautiful 9x mom with baby who
wrapped her stomach with plastic foil to be stars such as Tang Thanh Ha, Phi Thanh the good choice for women, not only moms.
in shape is shared a lot on social Van, Maya (who successfully get in shape This month, moms are interested in
after giving birth) gain much trust from Turmeric which can help them boost the
audiences as they take it as convincing skin recovery effectively.
proofs
Link
Lin
k
Link
76
SOURCE: Forums, FACEBOOK, Instagram, Youtube and News. Time period: 01/04 -
PREPARED FOR: UNILEVER
COOKING
77
MONTHLY COOKING TREND
1. Summer food: Recipes to Cool Down The heatwave
2. Home remedy food for common ailments catching high
attention
WHATS 3. Bp Nh Channel becomes popular with cooking tutorial clips
HOT Other findings:
. Vietnams contryside recipes are very popular in housewives
communities. Posts with content about these recipes always earn a
lot of comments and shares
DISCOVERY
DISCOVERY
1 2
DISCOVERY 3
35607
25787
23301 21968
MARCH APRIL
M.o.M: Month on Month comparisons
78
WHAT S HOT IN COOKING ON SOCIAL ?
Shaking Mango
" 8021
79
DISCOVERY 1 Summer food: Recipes to Cool Down The heatwave
Its summertime and the weather is extremely hot. Recipes that getting perfect for
cooling down the heatwave becomes a new food trend this month.
4494
80 80
What are the most interactive Facebook
pages?
TOTAL
RANK SOURCE NAME POSTS LIKES SHARES COMMENTS ENGAGEMEN
T
81
SOURCE: Forums, FACEBOOK, Instagram, Youtube and News. Time period: 01/04 -
PREPARED FOR: UNILEVER
(1) What is hottest in SOCIAL last week?
78,425
71,109
41,826
33,002 31,193
28,302
17,06119,561
8,814 9,310 11,230
5,803 6,210
82
Why it is HOT?
41,826 posts. Tun ny, cc hot girls, net idols cng c dp n theo
Son mi v l mt trong nhng ngi c trong tay thi son ny u tin. Thy
Rough Anh, c gi bng dng khoe c t son 500 loi t cc hng m phm
Louboutin cao cp. Lng view facebook cng tng c ngn follow. Link
83
(2) What is hot in OUR CATEGORY?
In this hot summer, moms concern about which type diaper is suitable for baby skin and some ask experience
in baby care (decreasing rash or control total affordable cost)
3%
3%
5%
7%
M no thng phi chi tin triu cho bm ca b th
9% vo y bn cch gii quyt tit kim chi ph no!(
Kim Dung Dang, Chm Con Tt - Lm p Hay's)
9%
Tham kho cc m cht . Cc m dng bm g cho con
10%
va kinh t li va tt cho b (Mai Phuong, Hi
nui con bng sa m - Vit Nam's)
18%
Loi bm mng th thm ht khng tt loi bm dy
23%
thm ht tt th li b hi em thy dng bm cng phi
do b hp vi loi no na ch nh b nh em da nhy
25%
cm i qua bao loi mi dng c 1 loi(Honghp,
N=2,292 webtretho.com)
84
Word-cloud: another look at the HIGHLIGHT KEYWORDS
By applying word cloud to statistically measure phrase which are most popularly used in all conversation
related to the category (such as maternity subjects), we discover new trend candidate. Then, using this phrase
to search in Social Listening to find out more insight and confirm if its a trend.
85
Other Social Measurement
Events/Shows: TV Channels / TV Shows / Game Shows
Personal brand measurement: Celebs, Business
Content: Movies / Videos
86
Events & Shows
Measure & Rate (sentiment) Game Shows, TV programs, Events to identify the HOTTEST one.
87
Events & Shows
Rating on: VOLUME (posts, comments), SENTIMENT (Like/dislike), VIRALITY (shares, likes)
88
Events & Shows
Indepth analysis into: Audience feedback (Sentiment), Contestants, MC, Judges, Shows content
1%
33%
40%
1%
2%2%
27% 2% 5%2%
89
Events & Shows
Buzz Volume of Top 5 MC and JUDGES from 04/06/2015
10/08//2015
Thu Minh is the hottest Judges in
overall with talks, posts on all social 04/06/2015 10/08//2015 Share of Voice
media Ca s Thu Minh 38%
Ngh s Thanh Bui 27%
o din Nguyen Quang Dung 11%
MC Duy Hai 9%
Nhc s Huy Tuan 5%
21,850
15,476
6,231 5,158
2,615
90
APPENDIX
Tool references
91
Create new tracking yourself easily
Simple 1-step new tracking creation by yourself (or by our team) for any topics: brand, category, consumers behavior
92
Real-time comprehensive dashboard
Metrics are analyzed automatically in real-time basis and possible to drill down to discussions/mentions level.
Intuitive & real-time update dashboard Metrics navigation
1. Dashboard:
Buzz volume & trend
Buzz by platforms
Reach (views)
Sentiment & trend
Sentiment by platform
Brand & product attributes
Top source with sentiment
2. Media & tags:
Owned, Earned & Paid
Buzz by tags (activities, topics)
3. Audience
Audience volume & trend
Top users (volume & engagement)
Demographics, geographics
4. Sources & threads:
Top sources, top threads
Influential sources
5. Mentions list
93
Real-time metrics dashboard
Metrics are analyzed automatically in real-time basis and possible to drill down to discussions/mentions level.
Buzz by channels, share of voice Automatic brand sentiment score/trend & by channels
94
Real-time metrics dashboard
Metrics are analyzed automatically in real-time basis and possible to drill down to discussions/mentions level.
95
Explore all discussions in details
Drill down, search and filter any type of topics, by any platforms and see SENTIMENT score of each threads.
96
Nguyen Hai Trieu / CEO
trieunh@YouNetMedia.com
0913-674-095
www.YouNetMedia.com
http://facebook.com/younetmedia