Why Is It So Hard To Make Them Listen?

The Human
Behavior
Day 2: 11.30 am - Concurrent Session 3

Prof. Dr Leow Chee Seng, Humanology Sdn Bhd

Organised by:
drleowcs32@gmail.com
In Partnership with: Endorsed by: Supported by :
+6017
Media Partner :
5882258
Malaysian
Embedding Ethical Values into
Administrative
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Corporate Culture
Modernisation and
Prof. Dr. Leow Chee Seng
Founder, Human Behaviour Academy, Humanology Sdn Bhd, Malaysia
Dean, Graduate School, IIC University of Technology, Cambodia
Advisor and Associate, UiTM, Malaysia
Honorary Professor of Nguyen Tat Thanh University, Vietnam.
Panel of Expert of Sandikta College of Administrative Science, Indonesia.
Academic Credential
Editorial Board for Journal SRM-IMT Journal of Business and Management Research
Editorial Board Member of International Journal of Social Education and Innovation
(IJSEI), Romania
Editorial Board Member of International Journal of Humanities & Social Science
Studies (IJHSSS), India
Editorial board Member for Journal of Womens Entrepreneurship and Education (JWE)
Editorial Board Member of Journal of Management of Roraima (EISSN: 2237-8057),
Romania
Editorial board for Journal Body Language
Member of Scientific Committee for International Peer Review, Faculty of Business
Economics and Entrepreneurship, Belgrade, Serbia.
Peer Reviewer for Global Journal of Management And Business Research
Member of Reviewer, Academic of Management Journal, USA
Member of Reviewer, Academic of Management Review, USA
Member of Reviewer, Academic of Management Learning & Education, USA
Member of Reviewer, Academic of Management Discovery, USA
Member of Reviewer, Global Impact Factor (GIF), Australia
Consultant
Inland Revenue Board, Malaysia , Ministry of Finance.
Fishery Department of Malaysia, Ministry of Agriculture
PERODUA, Malaysia
Embedding Ethical Values into
Alpro Pharmacy Malaysia 2
Corporate Culture
BrandLaureate, Malaysia
 Outlines
Understanding of values, ethical and
culture
Myth and issues in Ethical Behaviour
Translating ethical values into action
Embedding Ethical Values into
Corporate Culture for Organisational
Success

Embedding Ethical Values into

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Corporate Culture
 Myth of Ethics
Ethics is NOT only limited to a set of
moral principles
Ethics is NOT only limited to financial
perspective such as corruption and
bribery
Ethics is NOT only limited to
transparency and accountability
Ethics is about VALUES, CULTURE and
translated through BEHAVIOUR
Embedding Ethical Values into
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Corporate Culture
Unethical Behaviour that might be
Forgotten
Taking credit for others effort
Passing blame for our own mistakes
Checking e-mail or texting message during a meeting
Sending bad news through e-mail so that we dont have to face the recipient
Talking down to others
Not listening
Spreading rumours about colleagues
Setting up for failure
Showing up late or leaving a meeting without explaination
Belittling other efforts
Forwarding email to make people look bad
Making demeaning or derogatory remarks to someone
Withholding information
Leaving a mess for other to clean up
Consistently grabbing easy tasks while leaving difficult ones for others
Throwing temper tantrums
Work in silo
Research Conducted by
Embedding Ethical Values into
Corporate Culture (Humanology Sdn Bhd, 2016 ) 5
 What are Values?
Values:
Values are concepts that transcend contexts. They are
universal.
Beliefs:
Beliefs are contextual. They are defined by the cultural
context.

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Corporate Culture
 Values and Leadership

The real role of the

The real role of the
leader is to manage the
leader is to manage the
values of the
values of the
corporation.
corporation.

Tom Peters, In Search of Excellence:

Lessons from Americas best run
companies, 1983

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Corporate Culture
 Values and Culture
The Culture of an
The Culture of an
organizations is a Therefore
organizations is a
reflection of leadership
reflection of leadership
consciousness (values
consciousness (values
and beliefs)
and beliefs)
Organizational
Organizational
transformation begins
transformation begins
with the personal
with the personal
transformation of the
transformation of the
leaders
leaders

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Corporate Culture
 Values and Culture
Successful companies
Cultural Capital is the promote from within.
Cultural Capital is the
new frontier of
new frontier of Unsuccessful
competitive advantage
competitive advantage companies bring in an
external leader.
Who you are and what
Who you are and what
your organization
your organization
stands for
stands for
is vitally important to
is vitally important to
its success
its success

Embedding Ethical Values into

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Corporate Culture
Embedding Ethical Values into
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Corporate Culture
Impact of Ethical Values into
Corporate Culture

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Corporate Culture
Hierarchy of Needs (Values)
Self Actualization

Growth Needs
When these needs are fulfilled they
do not go away, they engender
deeper levels of motivation and
Know and commitment.
Understand

Abraham Maslow Self-esteem Deficiency Needs

An individual gains no
Love & Belonging sense of lasting
satisfaction from being
able to meet these
Safety needs, but feels a sense
of anxiety if these needs
Physiological are not met.

Embedding Ethical Values into

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Corporate Culture
 Needs to Consciousness

Self-Actualization

Know and
Understand

Abraham Maslow Richard Barrett

Self-esteem

Love &
Belonging
Safety

Physiological

Needs Consciousness

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Corporate Culture
Levels of Organisational Consciousness
Positive Focus / Excessive Focus
Service To Humanity And The Planet
Social responsibility, future generations, long-term
Service
Service perspective, ethics, compassion, humility

Strategic Alliances and Partnerships

Making aa
Making Environmental awareness, community involvement,
Difference
Difference employee fulfillment, coaching/mentoring

Building Corporate Community

Internal Cohesion
Cohesion Shared values, vision, commitment, integrity,
Internal trust, passion, creativity, openness, transparency

Continuous Renewal and Learning

Transformation
Transformation Accountability, adaptability, empowerment,
teamwork, goals orientation, personal growth

High Performance
Self-esteem
Self-esteem Systems, processes, quality, best practices,
pride in performance. Bureaucracy, complacency

Belonging
Relationship
Relationship Loyalty, open communication, customer satisfaction,
friendship. Manipulation, blame

Financial Stability
Survival
Survival Shareholder value, organisational growth,
employee health, safety. Control, corruption, greed

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Corporate Culture
 Step By Step:
Corporate Culture Modification
Three Questions
PERSONAL VALUES
Which of the following values and behaviours most reflect
who you are? Pick ten.

CURRENT ORGANISATION CULTURE

Which of the following values/behaviours most reflect how
your organisation currently operates? Pick ten.

DESIRED CULTURE
Which of the following values/behaviours most reflect how
you would like your organisation to operate? Pick ten.
Embedding
Embedding Ethical
Ethical ValuesValues into
into Corporate
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Corporate Culture
Culture
Placement of Values by
Level
Current Culture 100 Employees

Service
Top Ten Values
Service

Making aa
Making 1. tradition (L) (59)
Difference
Difference
2. diversity (54)
Internal Cohesion
Internal Cohesion 6 3. control (L) (53)
4. goals orientation (46)
Transformation
Transformation 2 4 5
5. knowledge (43)

Self-esteem
Self-esteem 7 8 6. creativity (42)
7. productivity (37)
Relationship
Relationship 10
10 1 8. image (L) (36)
9. profit (36)
Survival
9 3
Survival
10. open communication (31)

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Corporate Culture
Distribution of Values by Level
Current Culture 100 Employees

Service
Service

Making aa
Making
Difference
Difference

Internal Cohesion
Internal Cohesion

Transformation
Transformation
Cultura
Cultura
Self-esteem
Self-esteem ll
Entrop
Entrop
yy
Relationship
Relationship 11%

Survival
Survival

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Corporate Culture
Embedding Ethical Values into
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Corporate Culture
CREATING THE RIGHT CULTURE AND
VALUES IN THE ORGANISATION

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Corporate Culture
 Human Systems
Interior Exterior

Personality
Personality Character
Character
Values and
Values and Actions and
Actions and
Individu Beliefs of
Beliefs of the
the Behaviours
Behaviours
al Leaders
Leaders of the
of the Leaders
Leaders

Culture
Culture Society
Society
Values and
Values and Actions and
Actions and
Collectiv Beliefs of
Beliefs of the
the Behaviours of
Behaviours of the
the
e Organization
Organization Organization
Organization

Adapted From Ken

Wilber
Embedding Ethical Values into
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Corporate Culture
 Stages in Cultural Change
When the The leaders
leaders values behaviours
change change
Interior Exterior

Individual 1 2

Collective 3 4

The values of Behaviours of

the organization organization
change Embedding Ethical Values into change
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Corporate Culture
Embedding Ethical Values into Corporate Culture 22
 Business Continuity through
Corporate Culture
Applying Triple Filter
Principle by Socrates
Principle one: True?
Principle Two: Good or
kind?
Principle Three: Useful or
necessary to me?

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Corporate Culture
Business Continuity through
Corporate Culture
Leaving Teamwork to Team
Engagement

Embedding Ethical Values into

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Corporate Culture
 Business Continuity through
Corporate Culture
Apply Mindfulness all the time

Embedding Ethical Values into

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Corporate Culture
 Business Continuity through
Corporate Culture
Be Empathy all the time

Embedding Ethical Values into

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Corporate Culture
 Business Continuity through
Corporate Culture
Be Compassionate all the time

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Corporate Culture
 Business Continuity through
Corporate Culture
Leadership Paradigm Shift
A shift from I to we
A shift from whats in it for me to whats
best for the common good
A shift from being the best in the world to
the best for the world

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Corporate Culture
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Corporate Culture
If you count Gods Blessing, you can never
number it; surely God is All-forgiving, All
compassionate. (Quran: 16: 18)
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