1

Competitive Analysis
FOR [INSERT COMPANY NAME]
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 2

Goals

Benchmark On-Site Metrics

01 Benchmark our sites traffic to understand how our
performance measures up to our peers, and industry.

Uncover strategy Traffic sources

02 Understand what channels are most successful for our
competitors (and other market leaders) and determine
if they could work for us too.

Evaluate SEO Site Audit

03 Compare the effectiveness of our SEO to our
competitors. Ensure our site follows SEO best practices.

Create Plan of action

04 Evaluate findings of this report and propose quick wins
and other initiatives that could contribute to company
growth.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 3

Identifying our competitors

01
01 02
02 03
03

COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

ALEXA RANK: [NUMBER] ALEXA RANK: [NUMBER] ALEXA RANK: [NUMBER]

COMPETITIVE ANALYSIS FOR [COMPANY NAME] 4

Benchmarking Performance Replace with

image of your
Alexa Site
On-Site Metrics: Alexa Rank
Comparison here

Download any graph

using this icon

Include key points about overall site performance here. Discuss the Alexa Rank, and how its a good indicator of a sites popularity, relative to
others in the world. You could also discuss Rank in Country performance, or Reach %. With Alexas Site Comparison feature you can view the field
of players and their performance over a given time period. Its important to note that while the Alexa Rank is a great benchmark, its only one
important element to consider in a competitive analysis.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 5

Benchmarking Performance Replace with your

Monthly Unique
On-Site Metrics: Monthly Unique Visitors
Visitors graph
here

Insert key points about Monthly Unique Visitor data here. Discuss how MUV is an excellent tool to gauge market share because it considers the
number of unique individuals that visit a site during a given period. Its representative of a sites true audience size.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] Replace with 6

Benchmarking Performance image of your

Engagement
Metrics graph
On-Site Metrics: Engagement here

Insert key points about engagement metrics here.

Review quality and engagement metrics like
bounce rate to understand content relevance and
reach. Are you reaching the right audience? Is
your content optimized with the right keywords
and on message for your target customer? Is your
bounce rate on par with industry standards?
COMPETITIVE ANALYSIS FOR [COMPANY NAME]
Review any major trends that 7

Major Trends affect your industry.

Note any significant traffic
changes for you or your
competitors.

Published new content Created Keyword-Specific Technical seo fix boosts traffic
Created new blog series about
Landing Pages SEO fix resolves search penalty
Used keyword research to create
competitive analysis. Promoted and boosts organic traffic.
specific feature pages on
download of competitive analysis
website.
template.
Month 2 Month 4

Month 1 Month 3 Month 5

Increased email list [x]% Experienced SEO Penalty

TRY ALEXAS
Saw a sizeable increase in email KEYWORD
Site traffic decreases as a result
subscribers because of the ofRESEARCH TOOL
a Google search penalty.
competitive analysis template Corrected by team on
and
downloads.
DISCOVER NEW
KEYWORDS
TODAY!
TRY
TRYIT
ITNOW
NOW
 8

Is your site over or under

Where do we stand?
oBehind competitors in
organic search
oCompetitors are
investing heavily in social
performing compared to
the competition for each
metric? What does the
competitive landscape
look like?
Fill in your own
takeaways here

Key Takeaways
What are the
opportunities?
oBuild organic traffic with
better keyword research
oAddress technical issues
on website
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 9

Uncovering Strategy Replace with your

Traffic Sources
graph here

Search
01 What is contributing to our competitors success in
search? What keywords are they getting traffic for?

Social
02 What is contributing to our competitors success in
social? What networks are they using? How active are
they? What is their following?

Links in
03 What is contributing to our competitors success with
referral links? How many sites are linking in compared
to ours? What are the Alexa Ranks of sites linking in to
their sites?
direct
04 What is contributing to our competitors success with Traffic Source breakdown
direct traffic? Does their site require customers to come
back often, driving repeat traffic?
 COMPETITIVE ANALYSIS FOR [COMPANY NAME] 10

Search Traffic ENTER 1st

KEYWORD HERE
Top Keywords For: [COMPETITOR 1]
ENTER 2nd HIGHEST
Is one competitor getting KEYWORD HERE
more traffic from search?
Discuss the top keywords ENTER 3rd HIGHEST
driving traffic to their site. KEYWORD HERE

ENTER 4th HIGHEST

KEYWORD HERE

% SEARCH TRAFFIC % SEARCH TRAFFIC % SEARCH TRAFFIC % SEARCH TRAFFIC

Enter Competition Enter Competition Enter Competition VIEW Enter

KEYWORDS DRIVING
Competition
Score here: Score here: Score here: TRAFFIC Score here:
TO COMPETITORS

TRY IT NOW
 COMPETITIVE ANALYSIS FOR [COMPANY NAME] 11

State of Social 100K Followers

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5K Followers
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut Lorem ipsum dolor sit amet,
Is one competitor getting more
labore et dolore magna aliqua. consectetur adipiscing elit, sed
traffic from social? Discuss do eiusmod tempor incididunt
their top channels and level of ut labore et dolore magna
aliqua.
activity. What types of content
do they share?

45K Followers 9K Followers

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consectetur adipiscing elit, sed consectetur adipiscing elit, sed

do eiusmod tempor incididunt do eiusmod tempor incididunt

ut labore et dolore magna ut labore et dolore magna

aliqua. aliqua.

34K Followers
10M Followers
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aliqua.
 Add links in for each
COMPETITIVE ANALYSIS FOR [COMPANY NAME]
competitor. Evaluate the 12

Referral Links quality of links by noting the

Alexa Ranks of top referring
sites.

1000
[# LINKS] [# LINKS] [# LINKS]

800
[# LINKS] [#LINKS]

600

400

GET THESE
INSIGHTS AND
200 MORE at
ALEXA!
START FREE NOW
[COMPANY NAME] [COMPETITOR 1] [COMPETITOR 2] [COMPETITOR 3 [COMPETITOR 4
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 13

Direct Traffic Is one competitor

winning direct traffic?
Discuss reasons why
they might be successful
here.

Insert information about competitors direct traffic here. Discuss

whether or not the site or product requires customers to come back
often? Is it driving repeat traffic? Or, are they running offline marketing
campaigns thats driving brand awareness?
 COMPETITIVE ANALYSIS FOR [COMPANY NAME] 14

SEO Effectiveness

OUR COMPANY COMPETITOR

COMPETITOR1 2 COMPETITOR 2

PERCENTAGE OF TRAFFIC FROM PERCENTAGE OF TRAFFIC FROM PERCENTAGE OF TRAFFIC FROM MUV x % Traffic
ORGANIC: [ENTER PERCENTAGE]% ORGANIC: [ENTER PERCENTAGE]% ORGANIC: [ENTER PERCENTAGE]% from Search =
Search Volume

VOLUME OF TRAFFIC FROM VOLUME OF TRAFFIC FROM VOLUME OF TRAFFIC FROM

Highlight SEARCH: [ENTER NUMBER] SEARCH: [ENTER NUMBER] SEARCH: [ENTER NUMBER]
winners in
each
category SITE SPEED: [ENTER NUMBER] SITE SPEED: [ENTER NUMBER] SITE SPEED: [ENTER NUMBER]

NON-BRANDED KEYWORD TERMS NON-BRANDED KEYWORD TERMS GET

NON-BRANDED THESE
KEYWORD TERMS
DRIVING TRAFFIC (TOP 20): DRIVING TRAFFIC (TOP 20): INSIGHTS
DRIVING TRAFFIC (TOP 20):AND
[ENTER NUMBER] [ENTER NUMBER] MORE
[ENTER NUMBER] at
ALEXA!
START FREE NOW
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 15

Plan of Action
Insert proposed plan of action here, including quick wins, based on key findings

1 2 3 4

NEW CONTENT OPTIMIZE SITE TARGETED ADS FOCUS GROUPS NPS SURVEY

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consectetur adipiscing elit consectetur adipiscing elit consectetur adipiscing elit consectetur adipiscing elit consectetur adipiscing elit
GET ACCESS TO ALL THE TOOLS YOU NEED 16

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