MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
Mrs. Margerie Fruelda Communication, Media, and
Mabini Nationa High Information
School Media and Information Literacy (MIL)

MIL PPT 01, Revised: May 24, 2017

LEARNING COMPETENCIES
The learners will be able to
describe the nature of
communication and the concepts
related to it (SSHS);
describe how communication is
affected by media and information
(MIL11/12IMIL-IIIa-1);
LEARNING COMPETENCIES
The learners will be able to
identify the similarities and
differences of media literacy,
information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
define Media and Information
Literacy (SSHS)
TOPIC OUTLINE
I- Introduction to Media and
Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect
Communication
C. Similarities and Differences of Media
Literacy, Information Literacy, and
Technology Literacy
 FORMATIVE ASSESSMENT: RECITATION

What is
communicat
ion?
Why do we
communicat
e?
How do we
Photo Credit: https
 the act or process of using
WHAT IS words, sounds, signs, or
COMMUNICATI behaviors to express or
ON? exchange information or to
express your ideas,
thoughts, feelings, etc., to
someone else
Communica
tion (http://www.merriam-
the exchange of information
webster.com)
and the expression of feeling
that can result in
understanding
(http://dictionary.cambridge.
org)
 PROCESS OF
COMMUNICATION

Photo Credit: http://

 TRANSMISSION MODELS
Lasswells Communication Model
(1948)
Says
Who To Whom
What In Which With what
Channel effect?
COMMUNICA RECEIVE EFFECT
MESSAG MEDIUM
TOR R
E
 TRANSMISSION MODELS
Shannon-Weavers Communication Model
(1948)

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 RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)

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 TRANSMISSION MODELS
Westley and MacLeans Model of
Communication (1957)

Event or
Information
(X1, X2, X3 and
X4Xn)
Feedback (f)
Advocate (A)
Channel (C)
Audience (B)
Photo Credit: http://
 RECEPTION MODEL
Berlos SMCR Model of Communication (1960)

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Formative Assessment: Recitation

What have you

learned about
communication
after studying the
different models?

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PICTURE ANALYSIS

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PICTURE ANALYSIS

Photo Credit:
Photo Credit: http://
 VIDEO PRESENTATION
Media Minute Introduction: What
is media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://
www.youtube.com/watch?v=bBP_kswrtrw
 How is communication
affected by media and
information?
MEDIA Communication INFORMATION
Communicati data,
on Tools knowledge
derived from
study,
experience,
or
instruction,
signals or
symbols
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and:
FORMATIVE ASSESSMENT:
RECITATION
How do you use
Facebook as a tool or
medium for
communication?
How did Facebook
affect or change the
way we communicate
with other people?
FORMATIVE ASSESSMENT:
RECITATION
How did Facebook affect
the quantity and quality
of information available
to people? Is it a good
thing or bad thing?
 SOMETHING TO THINK
ABOUT!
The speed of communications is
wondrous to behold. It is also true that
speed can multiply the distribution of
information that we know to be untrue.
Edward R. Murrow
(April 25, 1908 April 27, 1965), American broadcast journalist.
Source:
http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND

Source: MIL Curriculum for Teachers by UNESCO, 2011

FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
 VIDEO PRESENTATION
Guide Questions
1. What are the basic components of
Media and Information Literacy?
2. What is Media Literacy? Information
Literacy? Digital literacy?
3. How are these literacies connected or
related to each other?
 VIDEO PRESENTATION
Introduction to Media and Information
Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
What is
Media
and
Informati
on
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media
and
Informati
on
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

MEDIA
DIGITAL
SHARE
SHARE INFORMATI
INFORMATION ON

RECEIVE
RECEIVE
INFORMATIO
TRADITIONAL INFORMATION
N

LOOK FOR LOOK FOR

INFORMATION INFORMATI
ON
MEDIA AND INFORMATION LITERACY (MIL)
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
 Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)

Core Subject Description:

The course introduces the learners
to basic understanding of media
and information as channels of
communication and tools for the
development of individuals and
societies. It also aims to develop
students to be creative and critical
Media And Information Literacy (MIL) Curriculum Guide By
The K to 12 Toolkit (2012) by
DepEd

Source: http://
FORMATIVE
ASSESSMEN
T: Recitation

Created by Mr. Arniel Ping using Meme Generator: imgflip

REFERENCES
Media and Information Literacy
Curriculum Guide by DepEd
Media and Information Literacy by Boots
C. Liquigan, Diwa Learning Systems Inc.
UNESCO Media and Information Literacy
Curriculum for Teachers
http://communicationtheory.org/categor
y/communication-models/page/2
/
REFERENCES
http
://www.unesco.org/new/en/communication
-and-information/media-development/med
ia-literacy/mil-as-composite-concept
/
http://unesdoc.unesco.org/images/0022/
002246/224655e.pdf
http://www.unescobkk.org/fileadmin/use
r_upload/ict/Workshops/RDTC_15ch/S6D3-