Académique Documents
Professionnel Documents
Culture Documents
Low
Distribution
Non-Union
Costs
Productive
Employees Lower
Plan
Flexible Utilization Cost
Work Rules
Quick
Turnarounds
Redeye
Culture Flights
Low
Maintenance
Differentiated Repeat
Product Business
Matching Strategy and Culture
Behavior Attribute Outcome
Smiles
Friendly
Greets people
Service Revenue
Tries to Higher
Understand need
Empathetic
Tries to solve
problem
Matching Strategy and Culture
Selection
Core Values
Behavioral Interviews Lower
Orientation Cost
Sr. Exec. Involvement Productivity
Core Values
Values and Business
Job Design Core
Job Scope Profits
Values/
Duration
Culture
Training
Leadership
Performance Management
Core Values Service
360 Feedback Higher
Rewards Revenue
Core Values
Business Results
David Neeleman : CEO of JetBlue Walk the Talk
A Strategy Map Represents How the Organization Creates Value
Learning and
Human Capital
Growth
Perspective Information Capital
Organization Capital
Culture Leadership Alignment Teamwork
7
A Strategy Map Represents How the Organization Creates Value
Internal Perspective
Customer Management Innovation Regulatory and Social
Operational Management Processes Processes Processes Processes
Human Capital
Recruit: BEI, Outsource Reservation Centre (Homeworkers); Training: Orientation by Top Management Team
Learning and Performance Management: 320-Degree process
Growth Rewards: No Probation, Customized Pay & Benefits Packages met or exceed
Perspective Industry standard; Three distinct job options for flight attendance
Information Capital
Infrastructure to support online operations (e.g. Pilot operations)
Organization Capital
Leadership
Culture Aggressive, Restless Personality,
Safety Innovative, Risk Taker, Social Network Alignment
Caring Able to Build Team Teamwork
Model the Way
Integrity Set Directions; Alignment; Tiger Team
Orientation
Fun Motivate
Passion Ability to Execute (Results)
8
Discussion Questions
What are the risks that lay ahead at
JetBlue?
Be aware of transient competitive advantage.
What are the challenges ahead?
Can JetBlue maintain its sustainable growth?
Organizational Capability? (HR Strategy,
Leadership, Alignment, Teamwork)
How to keep a small company feeling?
What positions is A positions?
How to Compete
Temporary, Not Sustainable, Competitive Advantage
Under Pressures?
Experiment becomes Full Scale
Built Systems and Processes
Ways to prepare
Retirement for satisfying retirement