Académique Documents
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Culture Documents
Analyzing
Consumer Markets
Cultural
Cultural Factors
Factors
Social
Social Factors
Factors
Personal
Personal Factors
Factors
Nationalities
Nationalities
Religions
Religions
Racial
Racial groups
groups
Geographic
Geographic regions
regions
Reference
Family
groups
Social
Statuses
roles
2. Lower Uppers Persons, usually from the middle class, who have
(about 2%) earned high income or wealth through exceptional
ability in the professions or business. They tend to be
active in social and civic affairs and to buy the symbols of
status for themselves and their children. They include the
nouveau riche, whose pattern of conspicuous
consumption is designed to impress those below them.
Social Factors
Reference Groups
Reference groups
Membership groups
Primary groups
Secondary groups
Aspirational groups
Dissociative groups
Opinion leader
-Aspirational groups
-Dissociative groups
- Primary groups
-Secondary groups
-Opinion leader
Family
Family of procreation
Family of orientation
Roles and Statuses
Role
Status
Age
Self- Life cycle
concept stage
Lifestyle Occupation
Values Wealth
Personality
Sincerity
Sincerity
Excitement
Excitement
Competence
Competence
Sophistication
Sophistication
Ruggedness
Ruggedness
Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall
r. The self-concept describes the self-
image. The basic idea is that peoples
possessions contribute to and reflect
their identities. (how one views oneself)
Motivation Perception
Learning Memory
Maslows Herzbergs
Freuds Hierarchy Two-Factor
Theory of Needs Theory
Selective Attention
Selective Retention
Selective Distortion
Subliminal Perception
Problem Recognition
Information Search
Evaluation
Purchase Decision
Postpurchase
Behavior
Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall
Influencing Buyer Behavior
A person has many needs at any given time. Some needs are:
1- Environmental Factors
2-Organizational Factors
-Purchasing-Department Upgrading
-Centralized Purchasing
-Internet Purchasing
Figure 6.5 Successive Sets Involved in
Consumer Decision Making
Physical
Physical
Financial
Financial
Social
Social
Psychological
Psychological
Time
Time