Ushakiran Bastikar

Chief Operating Officer, Moneycontrol.com

 Currently she is working at Moneycontrol.com as COO while her professional journey
started when she joined Star Group, then joined CNBC Aawaz and later joined Forbes
India and Forbes Life India.

Talked about Moneycontrol.com that it started in 1999 and has been a leader since then
by being innovative and having loyal user base.

Explained that Relaunch is much harder than launch as it involves entering into different
market, different audiences and different products

She sees young generation more into Digital Media as they want news at a faster rate
than TV and Print Media.

Talked about the approach of TV media where it is about building brand and perception
whereas digital media is measurable and provides customized solution to the people.

Believes that Digital Media is the biggest medium in the future and its growth potential
huge and Internet penetration and video content can break the languages barrier which
will help India to move towards to Digital Media.

Content & Revenue both depend on technology in Digital Industry to get users
preferences and serve right customers where Content is a long term strategy.
 Marketing strategies should be build brand where consumers are more using different
mediums instead of a single medium

Leadership is to inspire a team to dream more, to learn more, to become more and to
grow more.

One of the main core values is to always do what is best for the company before your
individual goals. By doing so you stay focused, committed and high on integrity and
will definitely perform better.

She has learnt to keep herself

She does not agree to PepsiCo CEO Indira Nooyis statement- Women cant-have-it-all
because according to her if we make a choice and work hard towards it we can achieve
it.

Women should be less sensitive, be open to criticism, stop complaining a lot, be

committed to our job and never forget that women are equal to men in every walk of
life.

Young generation entering Digital Industry should be prepared to be measured all the
time like a test, no matter in which field they are, be creative, disciplined and focused.
 After being a COO she learned to build consensus and to take people with you at a pace
which is not your pace as you cannot rush and have to take people along and that is a lot
of hard work

She keeps her professional and personal life balanced by applying Time Management.

At last she gave a message that Knowing is not enough, you have to apply what you
have learned. Willing to do is not enough, you have to do and demonstrate what you are
going to do.

To succeed you do not have to do things differently but do same thing better and remain
focused and have conviction and give your 100%.

Excellence and continue to do better is what motivates her.

In life we must be happy with what we have and celebrate the success.
President HR, Essar
 He has 27 years of global work experiences like India, South West Asia, the Middle East
and the U.S.

Joined Essar in August 2006 as Group President and has worked with Coca-Cola India,
Al Futtiam Sons in Middle East, GE Appliances India and US and Godrej Group India.

For all the awards and the recognition he has received makes him feel humbled and
makes sure he behaves well so that he does not break the confidence the people have put
on him.

Behind every challenge comes expectations because your are bestowed not by the
awards but by the recognition that you have to live up to.

Stint with Godrej introduced him to HR and he wanted to learn more about people, their
behavior, what motivates them more, ect.

Effective leaders need to connect emotionally with their employees to establish

credibility by adding values, emotions, thus making it a holistic approach.

Every company needs to train their employees to involve in the value creating journey
with their customers by understanding their needs without which no company can
survive.
 Human beings are sources of value creation and not resources and hence he suggests it
to be called as Human Sources.

Leaders ability to emotionally connect will help building loyalty towards his people and
also build peoples loyalty towards him. Emotional relation with the seniors help
employees to get motivated more than monetary rewards.

Company should never adopt mercenary approach for motivation because motivation
not about money as it does not cost you to motivate people. It is how you emotionally
connect with your employees, to show them the role they can play in transforming the
organization.

HR Department does only 4 jobs which helps in building the emotional bridge with the
employees. They Get people, Give them valuable benefits, Grow them into an
enterprise and Guard them from being taken away.

He wrote an article in ET- Peter has to Die which is about how people always aspire to
reach the higher level even though not suitable and stop performing when they reach that
level because of incompetence. Aspiration makes people believe that they are always
ready for one level higher but competence tells they should not, therefore, Peter has to
die.
 Learning is the entire journey from discovery to destination to be reached where
employees learn new skills, technologies ect while Training and Development is to
develop small modules, skills required for the operating efficiency

Transformation comes through Learning and not from Training and Development, hence
both are different.

Professional goals grow by the day. Everyday has a goal and very moment is a
challenge.

Career is about long term investment where you invest in terms of time, energy, focus,
intelligence and intellect which makes your career a success for a long time.

Secrets of Success are to be a good human being, to work hard without shortcuts, be
ahead of time and be a student all your life.
MD & CEO, GodrejsNatures Basket
 He has 2 decades of experience in Sales, Operations, Brand Strategy and General
Marketing across Retail, Durables, FMCG and Lifestyle industries and is currently
working as Managing Director at Godrejs Natures Basket .

Prior to this he was President of Subhiksha and before that worked at TI cycles of India
and has also worked with Titan Industries Ltd and Reckitt Benckiser India Ltd.

Spoke how launching a new product has changed due to different channels and
languages like social media, micro campaigns, distribution channels like malls though
fundamentals have not changed like ensuring product gets visibility and how its
features and USP are spoken, ect.

At Reckitt Benckiser, an FMCG which is follows intensive distribution, he learned how

focusing on distribution can give you numbers, creating a pull for the brand in the
market.

Godrejs Natures Basket has positioned itself as niche gourmet business, where best
items are hand picked that Europe, Australia, Asia and the US offers, providing
authentic world food ingredients which makes the ambience attractive, inviting
consumers to indulge themselves.

Every Retail company should upskill the knowledge of their employees on products
through Product Training and their behavior in handling angry customers through
behavior training.
 Company should concentrate more on their employees aspiration, growth and
knowledge for motivation while monetary benefits should be given least importance.

Key growth drives for organized retail food industry are superior assortment of products,
consistently provide efficient services and providing customized and innovative options.

Retail Industry has now become more organized retail place by updating their stores ,
installing air conditioners, cold food storage and also customers perception has changed,
they need more product options, visit supermarkets and malls.

Every retail stores location, ambience , assortment and availability of products play
very important roles in the success of the stores.
Retail is all about Detail, listening, understanding your customers behavior , not missing
even small details. Its about keeping your eyes and ears totally focused on the ground.

Current challenges in retail industry are retail space have become very expensive and
lack of skilled staff.

Indias retail market is pretty much behind compared to Foreign Retail. Hence Indian
Government should encourage Retail Industry as they are organized, pays proper taxes,
bills all its products and pays minimum wages to the staff which is good for the
economy.
 Success comes from what you do, the way you interact and how you carry people
along.

Be true to your job, try to do your best every single day, have larger perspective and
keep adding value not just to consumers but also to employees lives.

For all young professional and students he gave 3 mantras- Keep Learning Keep
Growing, Perseverance and Passion are extremely critical to succeed in the long career
span and No matter what you have achieved Be humbled to everyone.
 1
Channel Management
 Basis of Channel Distribution:

1. CAV model where Coverage is to cover the market in a specified format that all dealers,
outlets and shops are covered, Availability is to ensure products made available in all the
outlets so that consumers can access them and Visibility is to display variety of products
which will capture customers attention and tempt them to make the purchase and is
also known as Merchandising

2. Width of Distribution means selling to more outlets so that customers have more access
to the products while Depth of Distribution means selling more to every outlet serviced
by offering multiple or range of products.

3. Value Proposition to different stakeholders in the value chain:

a) Psychographics means knowing the needs of the value chain (Distributor, dealer and
influencer) is critical for the success of distribution.

b) ROI of distributor: Measurement of business investment decision is based on market

potential assessment and thorough knowledge of the geography spread to as to
maximize time, effort and energy.

4. Forecasting: It is important to understanding business seasonality, market potential

and consumer psychology while forecasting. Impact of incorrect data provided could
lead to inaccurate forecasting, thus making wrong decisions.
5. Business Investment in terms of Initial capital, Time taken to sell the product, Credit
period in the market, Stocking norms and cost of capital/ money in the market used
while calculating ROI.

6. Wallet Share is a specific share organization enjoys in a specific outlet via a total
product range or a specific SKU while Market Share is the share of the organization or
sum of all products and services of a particular industry that entire market is consuming.

7. Competitor activities are very important to understand competitors offer to customers

for better decision making and will help better to learn best practices, adapt to changes
in the areas of product quality, price, promotions, new market strategy introduction or
channel strength, to be always agile of the changing market scenarios, ect.

Stages of Channel growth:

1. Incubation: Channel needs guidance and coaching as either channel is new in the
industry or the channel partner is new to the business of channels.

2. Performance: Channel needs constant support & inputs to grow.

3. Sustainability: In this stage sustaining volume of growth is critical for the business
partner.

4. Retention: The market is at saturated point and channel needs to be fed with various
value addition to the business apart from money.
1. The Best Battle is that which is won without being fought: Understand dynamics of the
market so well that before competition threatens companys market position it will be
able to prevent it either by M&A or erecting entrance

2. If you know your enemy and yourself, you shall win all battles: To understand not only
strength and weakness of the competition but also their own.

3. In peace prepare for war, in war prepare for peace: To never rest after achieving market
leadership and always keep ahead of the competition or else will fail to uphold their
leadership.

4. The clever combatant looks to the effect of combined energy and does not require too
much from individuals: To place systems and processes in the company to ensure all
departments work together as a team and not depend on one individual or division.

5. Strike at vulnerable points, attack in unexpected quarters: To look where competition in

the market segments and through innovation create new products and services to capture
that segment.

6. If the enemy is the invader, cut his lines of communication and occupy the roads by
which he will have to return: While only market leaders should be defensive, others
should try to displace the leader by achieving the market.
7. By discovering the enemys positions and remaining invisible, we can keep our forces
concentrated while his dispersed: To introduce products and services in the market
segment where competition is the weakest.

8. The spot where we intend to fight must not be made known, for then he will have to
prepare against an attack on several front: While launching a new product or service,
ensure that products strategies are not leaked out.

9. Like water takes the line of least resistance, as water retains no shape, so in warfare
there are no constant conditions: To be flexible and open to new ideas and be prepare
for unexpected changes market dynamics.

10. Without harmony in the state, no military expedition can be undertaken, without
harmony in the army, no battle can be won: Ensure employees are happy and always
respect them as they are valuable asset of the organization.

11. Presence of mind is the Generals best asset, enabling him to inspire courage and
discipline: To have presence of mind to take tough decisions and be sensitive.

12. Do not swallow bait offered by the enemy: Avoid getting into harsh pricing wars.

13. The wise man considers both positives and negatives, seeing a way out of adversity and
is not blind to danger: To have balanced view of the market where you do not
overestimate or underestimate yourself and competition and should plan well in
advance.
14. When birds flying along a straight line, suddenly shoot upwards, soldiers are in ambush
at a spot beneath: To understand and be aware of the warning signs to avoid disasters.

15. Fear makes men restless: To enable transparency and free flow of information up and
down the hierarchy to avoid rumors, especially in crisis situation.

16. The commander stands for virtues of knowledge, sincerity, courage and discipline: To
conduct business ethically and have courage in adversity to earn respect of their
employees as well as other stake holders.

17. If attackers and the attacked are evenly matched, only the able general will fight:
When competitors are evenly matched in resources, the key difference is leadership
talent.

18. Attack is the secret of defense; defense is the planning of an attack: When market is
doing well, acquire resources and build adequate reserves for the future use when
situation is adverse.

19. He who sees the obvious, wins the battles with difficulty, he who looks below the
surface, wins with ease: Gain Strategic insight into your business and study latest
trends in the market.

20. First plan to ensure victory, then lead your army to battle, if you begin without
planning, relying on brute strength, victory will not be assured: Planning is the key
success in all activities, including business and management.
21. When officers are too strong and soldiers weak, the result is collapse: To focus on
developing skills sets of employees across all levels right from the bottom.

22. Regard your soldiers as your children and they will follow you into the deepest valleys,
look after them as your sons and they will stand by you unto death: Treat your
employees as family and win their trust and loyalty.

23. If the enemy leaves a door open you must rush in: Be opportunistic in business and
grab them as soon as they are present themselves.

24. Use spies to minimize damage and maximize success: With latest technology gain as
much as market intelligence as possible which will prove critical during time of
decision making.

25. If there is disturbance in the camp, the generals authority is weak: Ensure employees
are happy and satisfied with the organization to avoid undue rumour and loss of morale.

26. War is not a thing to be trifled with: Companies must keep itself updated and have
professional in their outlook.
 Biggest Challenges:

a. Creating Innovation Culture.

b. Creating an environment to nurture Leadership Talent.

Talent Retention can take place by Monthly Reviews and Skip Level Meeting where
employees can meet top management or the department head for discussion.

Increasing Productivity:

a) Process Innovation through Recruitment and Performance Management System (PMS)

b) Flatter Organization Structure: Avoid huge hierarchy system.

Leadership Development: To bring performance cultural change, understand needs of

each level and accordingly design customized programs.

Succession Planning by Identifying Business Critical Role and design Strategies to

ensure talent pipeline for these roles.

Work together with all departments to understand problem and seek holistic solutions.

The Gen Y Workforce require Open Work Environment, Freedom to Work with focus on
end results, BYOD- Bring Your Own Devices policy, ect.
 To understand the nature and concept of Work and Career for Gen Y workforce.

HR must keep an Open Mind while looking talent.

Changing Trends: A fair number of Gen Y workforce may prefer to work on temporary
basis leading to obsolescence of permanent employment.

Learning Organization:

a) Provides environment where employees learn to adapt changing market dynamics.

b) Knowledge management processes and systems.

c) Diagnostic approach to Learning Development

d) Use of Technology Just in Time learning

e) Gaming Technologies to enhance employee pull towards learning engagements.

f) Use of Virtual simulations e.g. Second life for building technical skill sets.

Due to Globalization, HR department needs to learn how to handle diversity, cross

cultural sensitization and how to deal with a highly mobile workforce.

In depth understanding of Business/Industry Dynamics.

 Learning to ask right questions and focus on the WHY and How of business/
operational difference, spending time with employees in different role to understand
their challenges.

Driving Unique Practice:

a) Management by Walking Around (MBWA).

b) Allowing high potential talent explore new opportunities across business divisions

c) Allowing employees choose their preferred role of learning

d) Reverse Mentoring of senior management by junior associates

e) Managing informal networks to drive employee engagement e.g. CSR activities, family
socials, ect.

Measuring HR Performance Matrix:

a) Assess Impact of HR activities on business.

b) Analysis of data from PMS, Exit Interviews, Training Feedback Forms.

Use Integrated Dashboards to publish HR activities monthly.

 Worldwide network of computer connected together by telecommunication.

Brings small and big companies in the market, is a marketing channel and alternate
distribution channel and a Business Implementation Tool

It helps integrating with global practices by highly focusing on 24x7 Audience

Coverage across the globe.

Management Information System (MIS) helps in storing all the information which helps
in improving forecasting and Decision Making process, thus improving business and
market efficiency and profitability.

Internet provides different Marketing Angles like defining Value Proposition, building
Brand and Awareness, Corporate Image and different Business Development Angles like
Strategic Alliances / Tie ups, New Product Idea/ Development, ect.

It also provides, Employing High Value Added Solutions/ Services like CRM and
Unexpected Markets/ Applications.
 Internet is a Pull Medium where viewers have freedom and different options to choose
the content of their like by logging into the related website and pull information by
downloading it.

It is a Mass Customization as it designs a unique message either for a individual

customer or group of customers having some similarity like usage pattern or
demographics, ect.

The following are the types of Web Presence:

1. Informative Web Presence gives detail information on the profile, history, performance,
products and services and is static in nature.

2. Interactive Web Presence facilitates interaction with Visitors, Prospects, Vendors,

Business Associates and Employees.

3. Commerce Enabled Web Presence enables commercial transactions like Negotiations,

Electronic Ordering, Auctions, Logistics Management, Electronic payment,
subscriptions.
 There are five Principles of Internet Marketing which are:

a) To make it simple for customers to find what you are selling.

b) To deliver firm and good online and offline services

c) Individual Customization is the Key.

d) Make Navigation easy by avoiding any clutter.

e) To focus Business-to-Business marketing.

Internet Marketing Value Addition Curve will include :

1. First Level: Web Presence

2. Second Level: Integration- Personalizing services.

3. Third Level: Extended enterprise in terms of Supply Chain Management &

Distributors

4. Fourth Level: Companys Suppliers connected to their Customers.

 Survey that is conducted with an employee when he or she leaves the company is know
as Exit Interview.

Common Uses:
1. Diagnosis and strategy: Giving valid reasons for company turnover, training and
development needs, strategic planning goals or organizational changes.

2. Publish Relations: It helps employees raise important issues giving him external
stakeholder status.

3. Positive Separation: It is most important use as it provides an effective means of

bringing cordial separation and removing any frustration of employee.

Common Problems:
1. Under-utilization: Reasons behind negative feedbacks are not analyzed.

2. Methodological: Lengthy questions, No set procedures, no clarity whose feedbacks to

consider and ambiguous questions.

3. Deception: Not to speak out the real reason of their exit like negative response, fail to
ask professional questions by interviewer.
 Best Practices:
1. Make a Real Commitment to the Process: To have clear objective approach, use
methodical and scientific approach and view the process as a vital continuous data
collection technique

2. Identify and commit the data users: Data should be shared across all departments

3. Whats the ROI: Find out who all are using the data and find out how the data has
impacted their unit or how they have used it,

4. Its not over when its done: Its an ongoing process and hence all data should be properly
monitored .

Conclusion:
1. Ongoing monitoring and revision will bring excellent results

2. Constructed purposefully and scientifically and administer it effectively and

3. Use the data and make changes accordingly.

 Flipkart has revamped its maternity policy in July, 2015, to retain quality talents,
by tying up with 4 crches WeCare, Klay, Vivero and YKROK to build support
system and make work life easier for their employees who have become parents.

All new parents regardless of gender or location can take four months of paid
leave starting from January 1st 2016.

The benefits are applicable for children up to four years of age.

Monthly average cost of daycare is Rs. 12,000, out of which Flipkart will be
contributing about Rs.6,000 per month as each childs crche's fee and Rs.80,000
per child annually as part of the programme.

Maternity policy offers extended leave of 26 weeks plus four months of flexible
working hours with full pay and one year career break without pay.

Expected mothers will receive Rs.600 per day as transport compensation for
2 months before going on maternity leave.

Since the launch of the policy eight women employees have gone on maternity
leave.
One must ask oneself the following questions before accepting a job:

1. Do you like the people you will be working with at this company: As you will have to
spend your majority days with your co workers you should try to know them before
moving too far into the hiring process.

2. Will you be able to leverage your strength in this company: Ask the people who
know the position, for which you are being interviewed, which will give you can
idea what work they perform most of the day.

3. Does the work environment mesh with your work style: Learn about office
environment and if you are offered to go on a tour during the first interview, take it
and see what it is like.

4. Do you like the leadership style at this company: Talk to people you know within
the company/ department and ask them to describe leadership style present there.
5. Can you relate to the company values and beliefs: If your values and beliefs do not
match up with the companys, you will not be truly invested in what you are doing.

6. Will the location of this company work for you: If the location of the company is too
far and you are not comfortable travelling for such a long distance or relocating,
you should not continue with the hiring process.

7. Does this company offer the salary and benefits you need: Finally, you need to
consider whether or not the salary and the benefits offered to you will meet your
needs and then accordingly take your decision.
 Communication in the workplace can take different forums such as weekly meetings,
chats and also emails and phone calls.

Make sure you participate in the discussion either by asking questions wherever necessary
or by responding when asked, in a professional tone.

What you say is a huge reflection of you, hence, think before you speak and if you dont
know something, freely admit it and offer to get back to the person once you have more
information. Being honest and sincere will help you quickly gain your co-workers and
managers trust and thus establish your credibility.

Listening plays a very important role in communication. In your workplace and career
field you will meet different people with different personalities so take time to listen to
their point of view, even though you may not agree, you will be able to learn something.

Receiving a message is a big part of communication. Young professionals need to be open

in receiving directions and feedbacks from their co-workers and managers within the
organizations and use them to perform better.
1. Take a break: Take a 5 minute break from work and walk around or outside and
breath fresh air. This will help to clear your head and get your blood flowing thus
making you feel rejuvenated and refreshed.

2. Outline your priorities: Upon arriving at work in the morning list and arrange
everything you need to complete for the day and keep on updating as you complete
the tasks or as new projects come in, thus providing a sense of accomplishment and
help you achieve your goal.

3. Consider the Long Term: Post the two big things you want to accomplish over next
year onto your computer to frequently remind you about them and work hard to
achieve them.

4. Get to work early: Arrive to work early before everyone begins to flood the
workroom as an empty and quiet office will have fewer distractions. Co-workers
are the biggest distractions. Decrease in the number of people around you will help
to increase your productivity.
1. Happy Workplace: If employees are happy with the workplace, culture, ect then
they tend to work better, hence, companies should conduct surveys regularly.

2. Transparent Management: It is also knows as Participative Management and Open

Book Management Style where companies should ask their employees
suggestions while decision making.

3. 360 Degree Feedback System: This helps the companies by giving real picture and
is highly transparent as it takes feedback from employees senior manager and his
colleagues.

4. Bonuses: Companies should make employees understand that there is no payment

7unless the company hits a certain level of profitability with additional criteria
like teams success and individual performance.

5. Fair and Proper Appraisal System: Good appraisal will not only guarantee
retention but will make employees happy and efficient.
6. Recognition of Performance: Initiatives like Employee of the Month or Weekly
Star encourages employees and also leads in motivating healthy competition.

7. Open House Forums: Companies should have a proper platform through which
employees can communicate their ideas to the senior management.

8. Knowledge Sharing: Proper knowledge sharing system and database should be

setup to ensure that knowledge is not concentrated at an individual level but across
the organization.

9. Employee Training: Proper training should be provided to the employees so that

they can develop and grow in the organization.

10. The WOW Factor: Organizations should surprise their employees by providing an
unexpected reward, a gift or a well-done certificate.
 A Trade Union has a series of conflicting goals which they try to achieve these goals
through collective bargaining which are divided into:

a) Economic Goals: The main economic goal of unions is to maximize the wages by
increasing the wage rate or wage bill or some variation of the two. Regulation of
hours, seniority and working rules like restrictions on production, limiting the type of
machinery used and its operating speed to protect the lives of their members also form
economic goals.
b) Non-economic Goals:

i. The social and psychological needs such as desire to express his individuality, to be
member of his social group, to be treated equally freedom to complain without fear of
reprisal, job security, protection again arbitrary or spiteful actions from his supervisor
are first variety of non economic goals and are of non measurable value for the
workers.

ii. The second variety is to protection of the union as an institution when the employer
threatens to break the union or when a rival union attempts to attack its membership.
 Without Employee Discipline organizations cannot prosper as it ensures
economical and optimum utilization of resources, business efficiency and leads to
human and industrial relations and organizational health.

1. Human Relations Approach: Under this approach the employee is helped to correct
his deviations

2. Human Resource Approach: Employee is treated as a resource and his/her acts of

indiscipline are dealt by considering the failure in the areas of development,
maintenance and utilization of human resources.

3. Group Discipline Approach: The group sets the standards of discipline and
punishments for the deviations cause by the employee.

4. The Leadership Approach: Every leader administers the rules of discipline and
guides, trains and controls the subordinates regarding disciplinary rules.

5. Judicial Approach: Acts of indiscipline are dealt on the basis of legislation and court
decisions. The Industrial Employment (Standing Orders) Act, 1946 is prescribed
the correct procedure to be followed before awarding punishment to an employee in
India.
To operate effectively and efficiently organizations must create Work Teams which
will posses skills like managing projects, setting goals, clarifying roles and solving
problems.

It is mandatory to use high performance work teams for the success of the business
throughout the organization.

High Performance Work Organizations (HPWOs) is a concept which supports

employee involvement in the decision making process which helps in developing
higher levels of commitment and motivation of the employees thus increasing the
productivity, client retention and employee satisfaction, reduction in employee stress
and labor turnover rates, ect.

Business focused training is implemented throughout the organization in forming

effective, efficient and performing teams which helps employees to improve their
communication skills , interpersonal skills which will be used to resolve conflicts,
grievances and complaints.
1. Practice: Employees will learn more when they get chance to work in actual work field.

2. Active Process: This helps the trainee to learn better as more of their senses are utilized.

3. Guidance: Learning is more effective if it is done through guidance from experts as it

speed up the learning process and also provides feedback.

4. Trainee Readiness: Individuals must be ready to learn new skills.

5. Motivation: Trainee must be motivated by increased compensation, promotion,

recognition, ect.

6. Relevance: If trainee feels that the training will actually help them on the job then they
will accept or else they will show resistance in the training.

7. Reinforcement: It involves providing financial or non- financial rewards to the trainees

which will in turn motivate them.

8. Standard of Performance: These standards provides goals and a sense of success when
employees achieve them.

9. Feedback: Feedback must be given to the employees to improve their performance.

1. Translates in more India Languages: While Microsofts Translator allows only 2 Indian
languages Hindi & Urdu, Google Translate allows 12 Indian languages like Hindi,
Urdu, Bengali, Tamil, Punjabi, Malayalam, Marathi, Kannada, Sindhi, Telugu and
Gujarati.

2. Provides Voice Feedback: It translates the word spoken aloud by taping the mike,
shows how it is written on the screen and will also speak it loud.

3. Translate Web Pages: This feature of Translator comes in-built with the Chrome
browser and translates any page by simply enabling Google Translate option i.e.
Settings->Site Settings->Language->Translate.

4. Translate Text Messages: This feature allows you to select any text message directly
from within the Translate app, tap on it and translate it in the language you want.

5. More than just the meaning: One of the advantage of the Translate is that it will not
only shows the meaning of the word but also provides additional details like what
the word means as a noun, adjective or a verb in a translated language.