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  • 1 B Selina ReportB Part2 YHS5

    Transféré par

    Jimmy Ong Ah Huat
    11 vues6 pages
    The document outlines the purposes and components of a marketing plan, including setting objectives and strategies, analyzing the competitive environment, and identifying the 7 Ps - product, price, place, promotion, people, process, and physical evidence - to achieve marketing goals. It also establishes Yeo Hiap Seng's mission to provide high quality products through innovation and excellence.

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    BTEC SAMPLE

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    The document outlines the purposes and components of a marketing plan, including setting objectives and strategies, analyzing the competitive environment, and identifying the 7 Ps - product, price, place, promotion, people, process, and physical evidence - to achieve marketing goals. It also establishes Yeo Hiap Seng's mission to provide high quality products through innovation and excellence.

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    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    11 vues6 pages

    1 B Selina ReportB Part2 YHS5

    Transféré par

    Jimmy Ong Ah Huat
    The document outlines the purposes and components of a marketing plan, including setting objectives and strategies, analyzing the competitive environment, and identifying the 7 Ps - product, price, place, promotion, people, process, and physical evidence - to achieve marketing goals. It also establishes Yeo Hiap Seng's mission to provide high quality products through innovation and excellence.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    PURPOSES OF A MARKETING PLAN

    -LEADER
    -TYPICALLY
    -STRATEGY
    YEO HIAP SENG

    -MISSSION
    -TO PROVIDE OUR CUSTOMERS WITH HIGH QUALITY AND BEST VALUE PRODUCTS
    THROUGH THE CONSTANT PURSUIT OF INNOVATION AND EXCELLENCE

    -VISION
    -TO BE A MARKET LEADING FOOD & BEVERAGE COMPANY WITH A GLOBAL REACH

    -VALUE
    OBJECTIVES

    -A MAJOR PURPOSE
    -GOAL
    -COMMON OBJECTIVES
    BUDGET

    -NECESSARY
    -SHOWCASE
    SITUATION ANALYSIS

    -ENVIRONMENT
    -INTERNAL AND EXTERNAL
    7 PS TO ACHIEVE MARKETING OBJECTIVE

    -YEOS GOAL
    -INDUSTRY IN SINGAPORE
    -SWEET SOFT DRINK

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