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Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie,
Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons
Major market for Cadbury is United Kingdom, Ireland, United States, Australia, New
Zealand, Canada, India
Brand Portfolio
Chocolates
Beverages
Snacks
Candy
Gum
6.8%
8.5%
15%
69.7%
1200
1000
800 870.4
600
400
429
200
0
2010 2011 2012
Skimming Pricing
Positioning Pricing
Expected price
Liabilities
14,386,781 16,905,424
Cadburys It is inexcusable
weakness is its for a brand like
rural distribution Cadbury to show
considering India ignorance on
has such a wide quality control at
rural diaspora all. Thus quality
which can be control needs to
covered be strengthened.
1 2
Penetrating rural New tastes and
markets and new flavours are
distribution in an opportunity
rural markets can which Cadbury
be a large can generate
opportunity for regularly.
Cadbury.
Health consciousness on the rise
Government Regulations
Cadbury (2016) Wikipedia from: http://en.wikipedia.org/wiki/Cadbury
Bized Cadbury: http://www.bized.co.uk/dataserv/chron/news/3413.htm
BBC NEWS Cadbury plans to increase prices:
http://news.bbc.co.uk/2/hi/business/7252144.stm
Business Today The Strategy
Summit.:http://archives.digitaltoday.in/businesstoday20030706/features
7.html
Reem Heakal What Are Economies of Scale? :
http://www.investopedia.com/articles/03/012703.asp