Académique Documents
Professionnel Documents
Culture Documents
Chapter Sections
1 1.1, 1.3, 1.4
2 All
4 All
5 5.1- 5.5
6 6.1- 6.3
7 7.1-7.4
8 All
9 9.1-9.5
11 11.1 11.2
12 12.1-12.4
Contd
Chapter Sections
14 All
15 15.2
17 17.1-17.3, 17.6
18 18.1-18.4
19 19.1 19.6
20 All
21 All
Lets begin
What is Economics?
the study of how various societies use scarce resources
to produce commodities that are valued by people, and
design mechanisms to allocate them among different
people
Concerned with two central truths
1. Resources are scarce
2. One mechanism of producing and distributing commodities
may be more efficient and/or more equitable than another
mechanism
Scarcity of resources necessitates making choices, and
different ways of organizing an economy will provide different
incentives to agents in making their choices
Economics is all about recognizing trade-offs in decision-
making, and resolving such trade-offs in intelligent ways
Economics is a study of mankind in the ordinary
business of life Alfred Marshall
The Progression of Economic Analysis
Customers
The Firm
Suppliers
A firms engages with customers, existing and potential competitors, and input
suppliers in the process of value capture
The value net emphasizes that business is war and peace (i.e., concurrent
cooperation and competition, i.e., Co-opetition)
In most of Microeconomics, we will study firm behaviour under the profit
maximization hypothesis owners / managers take purposive decisions to
maximize long-term profits of a firm
Key Concepts so far
Resources Defining a Market
Markets are usually defined in
Scarcity terms of therapeutic classes of
Trade-Offs drugs.