Académique Documents
Professionnel Documents
Culture Documents
Experiment Research
Strategies
Survey
Cross-sectional
Cross Sectional
Sampling Case Study
Secondary data Realism
Observations
Interviews Grounded
Questionnaires Theory
Longitudinal Ethnography
Inductive
Data Collection
Interpretivism Methods
Research Philosophy
Positivism
Realism
Interpretivism
Positivism
They take the view that since human beings think and reflect,
scientific methods are inappropriate for the study of society.
Unlike objects in nature, human beings can change their
behaviour if they know they are being observed. So
interpretivists argue that if we want to understand social action,
we have to delve into the reasons and meanings which that
action has for people. Take the example of crime. A positivist
would argue that researchers can simply measure crime using
quantitative methods and identify patterns and correlations. An
interpretivist would argue that sociologists need to understand
what people mean by crime, how they come to categorize
certain actions as criminal and then investigate who comes to
be seen as criminal in a particular society.
Types of research:
Basic Research or pure fundamental research.
Academic
Experts
Opinion
Research Trade
channel Pilot Research Research
Idea
Experts Study. problem Objective
Opinion Identification s.
Review of
literature
Steps in research process:
1.Problem Definition.
2.Research Design
3.Field work
5.Report presentation.
Research Design
clearly.
The right problem should be sought out.
Real hidden
problems.
eg
Inefficient sales
force,falling
quality,lack of
adaptation.
Ice-berg principle
Key questions to be asked in problem identification