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Analyzing Ethnographic Data

UrbP 298

Beyond interviews What are the different kinds of qualitative data? Interviews (unstructured to highly structured) and…. .

Data • What people say – interview transcripts. blogs) – Archives. websites. notes – Audio Recordings – Visual material collected by them • What people do – Field notes – Photographs (collected by you) – Other visual data (movies) • What people leave behind – Ephemera (brochures. documents. letters .

including maps of work spaces and network “maps. organizational ephemera. – Product--reports.F. N. funds used for transcription and coding. academic publications. Identity and Community in Silicon Valley – 175 people.S. three interviews. . Two Examples • Work.” contextualized observations.

[WICSV MERC01 Working Spaces Drawing] .

Personal Health Ecologies • Institute for the Future • Multi-year. varying sampling strategies • Interviews. photographs of spaces and objects. health time lines. observational notes • Participant-observation . network maps.

Project Dynamics and Purpose Guide Analysis • Team analysis sessions – construction of persona (for client workshops) – Theories of embodiment (for contribution to knowledge) • Product: Professional report. input into forecasting map of global health economy . client workshops.

copies. copies • Organization and filing (electronic and physical) – Type (photographs) – Source (sampling) – Category (disease status) • Research journals are vital! • Team communication! Project management goes beyond data collection . Data Management • Stay on top of the data • Copies.

how is work done. as people articulate “what is health?” . across various organizational forms? – What are the organizational implications for trust is relationships given job mobility and globally distributed teams? – What are the sources of power in shaping a reputation? – What are the forms of social capital that flow through egocentric networks? – How can we infer meaning. Theory-Method • Theory shapes your analytical purpose – What are the structures of work.

Quantified and qualified self) . Basic Analytical Techniques • Reading. looking. reworking of data (ex. no help from computing here) – How do people talk? – What are people doing? • Sorting. big piles to littler ones • Iterations of theme discovery. thinking (sorry.

When do you do Analysis? • In the field • Just after you “come back” • Upon reflection or several projects later (re-mining data) .

but cannot take on complex correlations (color coding. codes abstract • Indexing. analytical codes in English. cut and paste) . easier to handle. flagging. analytical codes imbedded in hypotheses. Coding • Tight coding.

IS identity.NN networks. job description NET_NONFAM.[coded transcript being readied for data entry into Ethnograph] WK_JOBDESC. self- identified culture (list) .WJD work. non-familial ID_SELF_ID.

ti . A Note on Technology • One note • Ethnograph • Egonet • Atlas.

Triangulation • Analysis of qualitative data does not mean lack of rigor • Cross-check. do not be seduced by colorful outlying examples • Return to the field and do ground truth .

Validity Revisited • Internal validity—did the data do a good job of reflecting the field? • Construct validity—do the techniques used really “get at” what we think they did? • External validity—can the data collection techniques and constructs be used in other studies? .