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Type Cooperative
Industry Dairy/FMCG
Founded 1946
Headquarters Anand, Gujarat, India
Chairman, Gujarat Co-operative
Key people Milk Marketing Federation Ltd.
(GCMMF)
Products See complete products listing
Revenue US$3.4 billion (201415)
Liquid Milk.
Ice Creams
Products Flavored Milk
Dahi
Lassi etc.
Revenue 7000 cr
Number of employees 3500
Happy Food Happy
Slogan
People
Website motherdairy.com
KWALITY WALLS
Type Subsidiary
Industry Food
Founded 1956
(i) Strawberry .
(ii)Coconut and Cream.
(iii)Orange Blossom.
Product is an element of marketing mix representing the
tangible and intangible elements offered to the customer in
order to satisfy his need.
Product is the most visible component of the marketing mix.
Quality Products
Differentiated Products
Different Flavors
Affordable Prices
Customer Satisfaction
Good are produced according to the need of customers
1. Richcherikas Ice Cream are According to Customers needs
, wants and requirement.
2. Richcherikas Ice- cream has unique logo , quality, taste,
and other features which are not copied by others
companies.
3. Its Prices are reasonable and affordable by all customers.
4. Different features as compared to competitors brand mean
Richcherikas Ice Cream have good quality , more features
like unique taste, design logo and other attributes.
5. Ice cream is superior in quality and continuous
improvements are being to enhance its flavor and quality.
>Business license .
> License for handling and preparing food.
> Tax identification number .
> Retail licenses .
> Artificial Flavor Permission.
Fat 13%
Protein 4%
Storage Below 18 C
(Amount Per 100 ml)
Energy, Kcal 115.0
It is basically targeted for all the income groups, so the price is less
with an incredible quality and for daily consumption.
There is not much risk involved as chocolates are always in Trend.
Cups (All Flavors)
Stages Prices Prices
(Big 200ml) (Small 100ml)
Production 12 5
wholesaler 13 7
Retailers 14 8
Profit Margin : - Rs 2 per on BIG cup Rs 1 per on small
cup)
Importance of packaging: -
(4)Product Differentiation:-
Packaging is one of the very important means of creating product
differentiation.
The Colour , Size, Material etc of package make real difference in
the perception
Of customers about the quality of the Product.
Place element of marketing mix refers to distribution of products to make them
available to customers for purchase and consumption Distribution is very important as
if the products are not distributed and are not made available to the customers at the
right place, time and quantity they would not buy them products.
A channel of distribution is the route or path along which products flow from one
point of production to the point of ultimate consumption or use. It starts from
producer and ends with the consumer.
Our company has chosen the Two Level Channel i.e.
1. Manufacture - Customer (Direct level)
2. Manufacture Retailer Customer (Indirect (I)
3. Producer-Wholesaler-Retailer-Customer (Indirect (II).These channel is
selected because it is the best way to enter into the market. As we have very
few firms in the country so it to sell products by above 3 ways.
Customer
Warehouse is a storage structure constructed for the protection of the quality and quantity of
the stored produce. The need for a warehouse arises due to the time gap between production
and consumption of products. Warehousing or storage refers to the holding and preservation of
goods until they are dispatched to the consumers. By bridging this gap, storage creates time
utility.
Our company has its own warehouses. All the warehouses are situated with the Production
unit only i.e. where our production unit or plant is situated only at that place our warehouses
are also situated.
All the units and warehouses of our company are situated near the National Highways and
the market because it provides us the good distribution network and facilities for distributing
and selling the products
Transportation is the means to carry people and goods from one place to another.
This has become very important in each stage of human civilization
Our company uses three means of transport for the carrying goods from one place to
another i.e. Roadways, Railways.
(1) Transportation carries raw materials to factory for production of goods and
supplies finished goods to consumers.
It creates place and time utility of goods by transporting from one place to
another.
(2) Its Facility encourages division of labor and specialization on regional and
geographical basis. Transportation cost highly affects localization of
industries.,
Our Company uses 2 Means for carrying goods from one
place to
Another i.e Roadways , Railways.
Personal Selling: - Our Company also believes in personal selling i.e. oral presentation
of message in the form of conversation with one or more prospective customers for
the purpose of making sales.
All the promotion methods discussed above helps our company in persuading the
customers for buying our products. This all leads to increase in the sales and
reputation of the company.
We Have focused on using only natural Flavors so no
artificial discharge of waste is there in air, water, and
soil