Definition:

Communication is
simply the act of
transferring information
from one place to another.

It is two way process of

reaching mutual
understanding, in which
participants not only
exchange (encode, decode)
information , news , ideas
and feelings but also
create and share meaning.
 Historical Development

Written communication

1. Written communication first emerged through

the use of pictographs. The pictograms were
made in stone, hence written communication
was not yet mobile.
2. The next step occurred when writing began to appear
on paper, papyrus, clay, wax, etc. with
common alphabets. Communication became mobile.
3. The final stage is characterized by the transfer
of information through controlled waves
of electromagnetic radiation(i.e., radio,
microwave, infrared) and other electronic
signals.
 Historical Development

Business communication
Business communications is a term for a wide
variety of activities including but not limited to:
strategic communications planning, media
relations, public relations (which can include
social media, broadcast and written
communications, and more), brand
management, reputation management, speech-
writing, customer-client relations, and
internal/employee communications.
 Effective communication
Effective communication means that we are able
to express ourselves, both verbally and non-
verbally, in ways that are appropriate to our
cultures and situations. This means not only
being able to express our opinions and desires,
but also our needs and fears and to ask for
advice and help.
Effective communication
 Barriers in Achieving Effective
Communication
Different Backgrounds of
Sender and Receiver
Signaling- messages
conveyed without words
Communication Situation
Quality of Message
Content
Speaking Skills
Listening Skills
Noise/Sound/Distraction
 Ways in Overcoming Barriers in
Communication
Eliminating differences in perception:
Use of Simple Language:
Reduction and elimination of noise levels:
Active Listening:
Emotional State:
Simple Organizational Structure:
Avoid Information Overload:
Give Constructive Feedback:
Proper Media Selection:
Flexibility in meeting the targets:
 DEFINITION:-

Verbal communication refers to the use of sounds and

language to relay a message.

It serves as a vehicle for expressing desires, ideas and

concepts and is vital to the processes of learning and
teaching.

In combination with nonverbal forms of communication,

verbal communication acts as the primary tool for
expression between two or more people.
 TYPES:-

There are two types of verbal communication:-

Interpersonal communication:-
oThat refers to a two-way exchange that involves both
talking and listening.

Public Speaking:-
oInvolves one or more people delivering a message to a
group.
 ADVANTAGES OF VERBAL COMMUNICATION
It is very fast that it travels much
faster than other means of
communication.

It is easy to understand and facilitates

fast interpretation.

While communicating verbally, it

becomes easier for the communicator
to make use of his/her body language
during conveying the message.
It facilitates quick response
from recipient.

It results in better flow of

information between
communicator and receiver.

It generates immediate
feedback as the message is
transmitted almost instantly.
Verbal
Communication ;
disadvantages
 It can be quickly
forgotten.
You can not provide legal
evidence.
Sometimes, you can not
remember each and every
point.
Poor presentation of the
message or the instruction
can result in
misunderstanding and
wrong responses
They are less authentic
than written
communications as they
are informal and not as
organized as written
communication.
Verbal communication is
face to face. When
communicating with large
group ,a lot of mechanical
devices may needed to be
used for aspects such as
audibility.
Not enough time to deeply
think about.
Some time pang of guilt over
conversation held.
In case of meetings , long
speeches consume lot of time
and are unproductive at time.
 NONVERBAL COMMUNICATION

Nonverbal communication= communication without words

WHAT IS NONVERBAL COMMUNICATION..???

Nonverbal communication is a process of communication
through sending and receiving wordless messages. All of our
nonverbal behaviorsthe gestures we make, the way we sit, how
fast or how loud we talk, how close we stand, how much eye
contact we makesend strong messages. These messages don't
stop when you stop speaking either. Even when you're silent,
you're still communicating nonverbally.
FACIAL EXPRESSIONS:
The human face is extremely
expressive, able to express countless
emotions without saying a word. And
unlike some forms of nonverbal
communication, facial expressions are
universal. The facial expressions for
happiness, sadness, anger, surprise,
fear, and disgust are the same across
cultures.
POSTURE:
The way you move and
carry yourself communicates
a wealth of information to the
world.

GESTURES:
Gestures are woven into the
fabric of our daily lives. We wave,
point, beckon, and use our hands
when were arguing or speaking
animatedlyexpressing ourselves
with gestures often without thinking.
EYE CONTACT:
Since the visual sense is
dominant for most people, eye
contact is an especially important
type of nonverbal communication.
The way you look at someone can
communicate many things, including
interest, affection, hostility, or
attraction
TOUCH:
We communicate a great deal
through touch. Think about the
messages given by the following: a
weak handshake, a timid tap on the
shoulder, a warm bear hug or a
controlling grip on your arm.
VOICE:
Its not just what you say, its
how you say it. When we speak,
other people read our voices in
addition to listening to our words.
Think about how someone's tone of
voice, for example, can indicate
sarcasm, anger, affection, or
confidence.
IMPORTANCE OF
NONVERBAL
COMMUNICATION
Verbal and nonverbal
communication plays an important
role in how people interact with one
another. People are using around
35% verbal communication and 65%
nonverbal communication in daily life.
Non-verbal communication makes
conversation short and brief. You can
save on time and use it as a tool to
communicate with people who don't
understand your language.
DRAWBACK:
We can not have long
conversation and can not
discuss the particulars of
our message. It is Difficult to
understand and requires a
lot of repetitions. It can not
be used as a public tool for
communication. It is less
influential and can not be
used everywhere.
Written
communication..

communication by means
of written symbols (either
printed, typed or hand
written)
For example:
text messages, news
paper, email, job letters
etc
Advantages and
disadvantages
ADVANTAGES OF WRITTENCOMMUNICATION:_
1)Creates a permanent record.

2)Allows you to store information for future reference.

3)Easily distributed.

4)All recipients receive the same information.

5)It can be edited

6)Wide access
DISADVANTAGES OF
WRITTEN COMUNICATION
1) Costly

2) Delayed feedback

3) Delayed clarification, Time consuming

4) n (if the reader has any doubt)

5) Impersonal
 Significance of Communication in Everyday
life

For transfer of ideas

For Interacting With Society
For Education
To Update Oneself
For Entertainment
To Understand The World