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1. Business Analysis
iRobot Background and Product Offerings
iRobot corporation was incorporated in 1990 and its headquarters is located in Bedford Massachusetts and is currently trading on the
NASDAQ stock market LLC. Other office locations include the United Kingdom, China, and Hong Kong.
iRobot is a leading global consumer robot company that designs, and builds robots for the smart home and until recently the military.
Some of the product offerings for smart home include the Roomba for vacuuming, the Braava for mopping, the Looj for gutter cleaning
and the Mirra for swimming pool cleaning. According to the Global industry classification standards, the smart home product offerings
would be classified under household durables household appliances.
iRobot sells its products through national retailers as well as online stores. Consumer base are local and international.
The defense and security arm of the business was fully divested in 2016, and revenue from that arm was recognized only in the first
quarter of 2016.
Total revenue in 2016 grew by 7.1% mostly from an increase in domestic sales in the United States.
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1. Business Analysis
iRobot Market Segmentations & Strategy Adopted
Competitive Positioning
Competitors include developers of robot floor cleaning products and developers of small unmanned ground
vehicles.
Established companies have developed or are developing robots that will compete directly with iRobot product
offering
Easy to start
No capital expenses Established companies have
developed or are developing robots that will compete
directly with iRobot product offering (Annual Report 2016)
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2. Accounting Analysis
Critical Accounting Policies & Estimates
Revenue Recognition Fixed Assets, and Purchased Intangible Assets
From Q3 2015, Revenue allocated to the app and unspecified Periodically evaluate the recoverability of FA, including
software upgrades is deferred and recognized on straight-line basis purchased intangible assets whenever events and changes in
(over the expected period of provision of upgrades and the circumstances, such as reductions in demand or significant
estimated life of the robot). economic slowdowns in the industry, indicate that the carrying
Revenue mainly comes from product sales. amount of an asset may not be fully recoverable.
Revenue recognition = Sales of robot upon transfer of title and risk When indicators of impairment are present, the carrying values
of loss to customer, LESS estimated return. of the asset group are evaluated in relation to the future
undiscounted cash flows of the underlying business.
Sales & Return Policy The net book value of the underlying asset is adjusted to fair
Direct online sales to consumer: Limited rights of return provided. value if the sum of the expected discounted cash flows is less
Domestic and Canada Sales: than book value.
At time of sales, revenue is reduced for estimates of liabilities, Fair values are based on estimates of market prices and
rights of return, rebates and price protection. assumptions concerning the amount and timing of estimated
Estimates made based on T&C in the reseller agreements, future cash flows and assumed discount rates, reflecting varying
historical return experience, 7 various other assumptions. degrees of perceived risk.
International: International distributor agreements do not currently
allow for product returns and, as a result, no reserve for returns is Inventory Valuation
established for this group of customers. Valued at lower cost of the actual cost of inventory or current
estimated market value.
Goodwill Write down inventory for obsolescence or unmarketable
Goodwill is recorded as the difference, if any, between the inventories based upon assumptions about future demand and
aggregate consideration paid for an acquisition and the fair value of market conditions.
the net tangible and intangible assets acquired.
3. Financial Statement Analysis
General Observations
iRobot's recent decision to focus solely Our analysis shows that iRobot is Note:
on consumer electronics robotics, and currently undervalued and does not 1. Based on a 5-year pro forma forecast.
plans to invest aggressively in product reflect economic reality. This is 2. Refer to appendix 6 for detailed pro forma.
development and marketing, should observed through our pro forma
help the company be a primary forecasts (a percentage of revenue) at
beneficiary of market growth. a growth rate of 8%, cost of revenue
According to iRobot management, of 52%, R&D costs of 12%, taxes of
while only eight million households in 32%, and depreciation of 2%.
the U.S., or less than 10%, have The pro forma valuation forecasts until
robotic vacuum cleaners, word-of- the year 2021, and using net present
mouth marketing is becoming material value free cash flow, shows that the
enough for the company to make current value of stock at $56.48
significant inroads in 2017 on "the should be priced at $75.16 instead.
next segment of immediately
addressable 25 million households."
5. Competitor Analysis
Cognex Corporation
Background Stock Price Performance against iRobot:
Cognex Corporation is a manufacturer
of machine vision systems and sensors
used in automated manufacturing to
inspect, detect defects, verify, and
guide assembly robots. Both iRobot
and Cognex hold similar IP rights over
similar products, and create value by
constantly pushing the limits of the
industry.
iRobot named Cognex Corporation as
one of the 16 firms used as peer
evaluation; incidentally both founders
of iRobot and Cognex are MIT alumni,
and both companies are incorporated
in Massachusetts.
Note:
Earnings Per Share PE Ratio 1. Based on Yahoo Finance analysis.
Year EPS (iRobot) EPS (Cognex) PE (iRobot) PE (Cognex) 2. Stock movement comparisons made against same peer
2014 1.48 1.72 38.09 46.25 companies used for iRobot management compensation.
2015 1.47 1.67 3. Refer to Appendix 5 for list of key financial ratios.
4. Ratios are calculated and analyzed based on 5-year reported
2016 1.25 1.72 financial statements
Conclusions
Decision made is to Hold
Decision is made based on the analysis below:
Based on Business Analysis - HOLD or SELL
Market share is declining, industry is competitive. Conflict between iRobot management and Red Mountain Capital in 2015-
2016. That time shareholders chose iRobot management proposal, but the situation adds risks.
Based on Accounting Analysis No potential problems found
Accounting policies practiced by iRobot are disclosed clearly in the annual report, and reflect the true and fair view of the
financial practices of the company. There is no potential problem found.
Based on Financial Statements Analysis - HOLD or BUY after Q2 2017 results announcement
Despite a slight decline and divestiture of D&S robots, the company was able to deliver promised EPS and revenue. Despite
slight decline in Q2 2017 because of acquisition of Japan distributor, company is expected to show growth in 2017 and high
EPS.
NPV of FCF shows that the company is currently undervalued (Appendix 6)
( current Market Price $57.33 vs. NPV FCF $75.15)
Ratios analysis shows positive trends for iRobot
Based on Prospective Analysis - BUY
EPS and PE ratios show exceptional returns outperforming the S&P 500 index as well as most rivals. Coupled with a focused
direction and untapped market potential, iRobot shares are likely to increase in value.
Based on Competitor Analysis - HOLD or BUY
Compared to selected competitor iRobot has lower P/E ratio.
APPENDIX
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Financial Statements
Appendix 1: Income Statement
Period Ended 12/31/16 01/02/2016 12/27/14 12/28/13 12/29/12
Annual Income Statement
Update Update Update Reclassified Reclassified
02/19/17 02/19/17 02/19/17 02/18/17 02/18/17
In millions of USD
(except for per share items)
Net Sales 660.6 616.78 556.85 487.4 436.24
Revenue 660.6 616.78 556.85 487.4 436.24
Total Revenue 660.6 616.78 556.85 487.4 436.24
7% 11% 14% 12%
Cost of Revenue 341.29 327.85 298.79 266.25 241.9
Cost of Revenue, Total 341.29 327.85 298.79 266.25 241.9
Liquidity Ratios
Current Ratio [CA/CL] 3.41 4.03 3.78 3.72 3.16
Quick Ratio/Acid-Test Ratio [(CA-Inventories)/CL] 2.96 3.39 3.30 3.15 2.66
Asset Coverage Ratio [((Assets-Intangible Assets)-(CL-Short Term Debts))/Total
Debts] - - - - -
Debt-Equity Ratio [Total Liabilities/Total Assets] 23.42% 20.00% 20.84% 20.57% 22.16%
Profitability Ratios
ROA [Net Income/Total Assets] 8.26% 8.46% 7.66% 6.64% 4.88%
ROE [Net Income/SH Equity] 10.78% 10.57% 9.68% 8.36% 6.27%
Gross Profit Margin [(Revenue-COGS)/Revenue] 48.34% 46.84% 46.34% 45.37% 44.55%
Operating Ratio [Operating Expenses/Net Sales] 91.29% 90.17% 90.46% 93.31% 94.23%
Leverage Ratios
Leverage Ratio [Total Debt/Total Equity] - - - - -
Productivity Ratios
TAT [Net Sales/Total Assets] 1.30 1.18 1.13 1.17 1.23
Fixed Assets Turnover [Net Sales/Fixed Assets] 5.32 4.35 4.31 3.86 3.65
Current Assets Turnover [Net Sales/Current Assets] 1.72 1.58 1.49 1.62 1.86
Ratio Analysis
Appendix 5: Financial Ratios of Cognex Corp. (Competitor)
Valuation Analysis
Appendix 6: Pro Forma
Assumptions Values
Growth Rate 8%
Cost of revenue f(revenue) 52%
R&D f(revenue) 12%
Taxes 32%
Depreciation as f(revenue) 2%