Audience Reception Theory

by Stuart Hall
By Alannah Flood
The audience reception theory suggest that;

When a producer makes a film or TV show there is a message

or underline meaning that the producer is attempting to
showcase to the audience.
Generally the audience pick up on this meaning and
understand the production and sometimes they dont
understand what the message is trying to convey. In this case
the audience will disregard or fail to understand it.
Decoding (3) Dominant or Preferred Reading

According to Hall there are three ways audiences read or

decode films and/or TV shows.
This first reading type is Dominant or preferred; When the
audience understands the the message the way the producer
wants them to and then agrees with the message; e.g.
watching a political speech and agreeing with it.
 Negotiated Reading
Is when the audience comes to terms with the TV drama or
political speech. By neither agreeing or disagreeing with it.
You could also say that it is when the audience partly agrees
and partly disagrees. For example you may not fully agree
with a specific meaning or opinion that one character has
made, on the other hand you may agree with another
characters opinion or cause.
 Oppositional Reading
When the audience recognizes the the meaning or message in
the speech or tv show and rejects or disagrees with it. An
example of this is president trump, you may recognize what
he says about building a wall between the boarder of the U.S
and Mexico however you may not agree.