Académique Documents
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Section 1
INTRODUCTION TO
BUSINESS
RESEARCH METHOD
What is Research?
Re + search = research
Various definitions by various authors
A process of searching for answers (i.e.
process of discovery)
What do you want to know?
How do know?
ContWhat is Research?
1.1What is research?
1. Purposiveness
2. Rigor
3. Testability
4. Replicability
5. Precision and confidence
6. Objectivity
7. Generalizability
8. Parsimony
Hallmarks of Scientific Research
1. Purposiveness
Example:
The study concludes that participation
in decision making is one of the most
important factors that influences the
commitment, we will place more faith
and credence in these finding and
apply in similar situations. To the
extent that this does happen, we will
5. Precision and Confidence
Precision
Precision refers to the closeness of the findings to reality
based on a sample.
It reflects the degree of accuracy and exactitude of the
results of the sample.
Qualitative research
Developing a theory
From data to theory (inductive approach)
QUANTITATIVE vs. QUALITATIVE
RESEARCH
Quantitative Qualitative
o Numbers o Words
o Point of view of researcher o Points of view of participants
o Researcher distant o Researcher close
o Theory testing o Theory emergent
o Static o Process
o Structured o Unstructured
o Generalization o Contextual understanding
o Hard, reliable data o Rich, deep data
o Macro o Micro
o Behavior o Meaning
o Artificial setting o Natural setting
instant messaging
e-mail
Web
message board
chat
file transfer
MARKET COMPETITION
AND THE INTERNET
Internet can promote competition and efficiency
in several respects
Mobile Issues
http://digilib.itb.ac.id/
http://gdl.itb.ac.id/
Education issues..
Background on OSS
OSS Objectives Guiding Principles
Reduce total cost of Fit for purpose
ownership Least disruptive to
Increase freedom of choice operations
of software usage Co-existence with other
Increase interoperability legacy proprietary systems
among systems Leverage on existing
Increase growth of ICT facilities, hardware,
industry software and expertise
Increase growth of OSS Not driven or controlled by
user and developer hardware or software
community vendors
Reduce digital divide
Specify the
research objectives
Selecting a Topic / Focus
Topic = Focus
Focus central concept being examined in a
scholarly study
Topic in IT management, e.g.
Human resource management practices in IT
Equality at IT work
E-Government
E-Retail issues
Sources of Topic / Focus
Personal experiences
Curiosity (based on something in the
media)
Hot topics
Personal values
Everyday life
Sources of Focus
Past studies
Involves conducting a literature review
Assumption: Knowledge accumulates (we
learn and build on what others have
done)
Reading relevant materials about the topic
THE RESEARCH PROCESS
INTERNET MARKETING
INVOLVEMENT AND
CONSUMER BEHAVIOR
Albert Einstein
Problem Definition
1 ADOPTION IMPLEMENTATION
5
2 KNOWLEDGE
PROCUREMENT 6 SHARING
EDUCATION
3 OWNERSHIP 7
4 TECHNOLOGY 8 TRAINING
Cont
Management is a culture not a discipline
Leadership essential to good management
Successful manager draws up many theories
Holistic management culture requires strong and dispersed leader
Financing must be part of solution ,not a part of the problem
Financing must be alligned with public interest
Financing must safeguard public interest
Global competition has led the organization to demand higher performance
and business outcomes as they become increasingly cross-functional and
cross cultural
Organizations with the capacity to adapt in the dynamic environment will
successfully maintain their competitive edge.
Communication, technology , transportation and international trade
agreements have made it almost impossible for business to focus primarily
on domestic business environments
Every local product has to fight (branding /positioning?)with international
giants.
Multinational corporation has to give local touch and feel to its product in
response to growing customer awareness and segmentation
Research Questions
Is there.?
Somehow?
To what extend?
What is.?
How.?
Cont
A fundamental research problem that this study
seeks to investigate is, whether? Therefore, this
study intends to answer the following questions:
1. Is there a relationship between attitude and
internet purchasing?
2. Is there a relationship between subjective norm
and internet purchasing?
3. Somehow an influence of perceived behavioral
control to internet purchasing?
Research Objectives
To examine the differences
To Indicate the relationship
To determine the influence of
To test the negative impact
To identify the factors that..
To prove that there are no differences
To provide the evidence
To evaluate the effects of..
To measure whether there..
To Compare between 2 variables
To regress the DV and IV
To confirm the importance of
To explain what are the causes of failure
To falsify
To construct
To establish the causes/ the effects,
To predict, to correlate
Research Objectives
Significance to the
Practical/Implementation Level
Significant Determinants for
Successful IT/e-Commerce Adoption
Market
Industry
Organization
Stakeholders
Users Capabilities
Significant Determinants for
Successful IT/e-Commerce Adoption
Market
Competitors Activities
Technology Standardization
Government Regulation
Rapid Change of Customers Needs
Market Transparency
Significant Determinants for
Successful IT/e-Commerce Adoption
Industry
Scarcity of IT Assets
Network Externalities
Virtual Relationship w/Partners
Business Process Standardization
Significant Determinants for
Successful IT/e-Commerce Adoption
Organization/Firm
Adaptive Business Processes
Strategic Alignment
Flexibility
Innovative Culture/Mood
Resources
Significant Determinants for
Successful IT/e-Commerce Adoption
Stakeholders
Profitable Performances
Financial Value & Competence-focused
Management
Principal Criteria for Stakeholders Satisfaction
Significant Determinants for
Successful IT/e-Commerce Adoption
Users Capabilities
System Interfaces
Users IT Knowledgement
Acceptance Attitudes
Education and Training
User Experience of IT
Full Research Structure
Chapter 1 : Introduction
Chapter 2 : Literature Review
Chapter 3 : Methodology
Chapter 4 : Findings & Discussions
Chapter 5 : Conclusions &Recommendations
RESEARCH TIME-LINE
RESEARCH DEVELOPMENT PROGRESS
RESEARCH PROPOSAL
15 January - 10 February
1 January - 13 February
QUESTIONNAIRE
DEVELOPMENT 15 January - 1011
February
- 28 February
Inform
Others
Neuman, 1994: 11
The Research Process
Observation
Sekaran, 2003: 56
Research Format
Main contents:
Disclaimer, foreword, etc.
Abstract
List of Tables and Figures
Introduction (Chapter 1)
Literature Review (Chapter 2)
Method (Chapter 3)
Results (Chapter 4)
Discussion and Conclusion (Chapter 5)
References
Appendices
Research Proposal
Chapter 1 Introduction
Chapter 2 Literature Review
Chapter 3 Method
Completed Research
Additional two chapters (at least):
Chapter 4 Results
Chapter 5 Discussion and conclusion
Chapter 1 - Introduction
Introduction
Background of the study
Statement of the Problem
Research Questions
Research Objectives
Significance of the Study
(7 10 pages)
Exercise 1
Identify your research interest and
research field
Identify your research topic/focus.
Explain why you choose that particular
topic/focus?
Why do you think it is important to conduct
a research on that topic?
Prepare Chapter 1