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SUBMITTED BY
NAME: RATUL BHATTACHARYYA
ROLL: 151
SECTION: C
What is Customer Relationship Management (CRM)?
Trust
Value
Salespeople by:
Assessment state
•Customer feedback
•Integration
(Evans and Luskin, 1994)
Managing Customer Relationships
The global salesperson must be involved in the following activities in order to initiate,
develop and enhance the process that is aimed at building trust and commitment
with the customer.
Secure commitment.
Managing Customer Relationships