IN DEPT STORE WISE

ANALYSIS
Esha Bailey
ALL INDIA BILL COUNT
ANALYSIS
( jan 2009 - may 2010 )
 All cities have seen a decline in
revenues and sales since jan 2009
with a maximum percent decline of
83 % ( Ranchi ).

 Only three cities out of 28 stores
saw a rise in sales since jan 2009
( shillong , mangalore , cochin ).

 The highest increase in sales was seen
in Shillong ( 49 %).
SALES
 BEST 3 STORES:
1.Shillong(49% )
2.Mangalore (24% )
3.Cochin (6% )
4.
 WORST 3 STORES:
1.Ranchi (83% )
2.Nagpur (51% )
3.Himachal (49% )
REGION WISE ANALYSIS
( not correlated to the no . of stores )

20%

37%
REGION WISE ANALYSIS
( not correlated to the no . of
stores )
BEST REGION:


1.South 1 (lowest percentage decrease in

sales- 20%)
2.Total south (if south1 & 2 are considered
one) – 28%


 WORST REGION:
1.South 2 (highest percentage decrease in
sales- 39%)
2.East (if south1 & 2 are considered one) –
28%
3.
REGION WISE ANALYSIS
( correlated to the no . of
stores )
MAX Growth Region
 South 1 is the best region – 2% increase in
sales since Jan 2009.

 South 1 was also the best region if the sales
were not correlated to the no .of stores-
20%(decrease)

 If south 1 & 2 are considered as one then
too south is the most beneficial region
(14% decrease)

 The total of 28% drops to 14% if the no of
stores is considered.

MIN Growth Region
 South 2 is the worst region – 39% decrease
in sales since Jan 2009.

 South 2 was also the worst region if the
sales were not correlated to the no .of
stores- 39%(decrease).


 If south 1 & 2 are considered as one then

west is the region with lowest
returns(33% decrease).

TOP 10 MUSIC STORES ANALYIS
 Book are earning the least per unit profit compared
to all other products

 Operators earn a minor yet constant profit of Re 1
irrespective of the zone and store of operation.

 Hardware, gaming and mobiles are the best sellers,
with highest profit per unit ranging from Rs 1534
– Rs 221. hardware has the highest margin.

 Brigade road has mostly been the best store since jan
2010

 In many a stores just one book is sold per month.



TOP 10 MUSIC STORE
ANALYSIS
(FROM JAN ‘10 TO MAY ‘10)
TOP 10 MUSIC STORE ANALYSIS
 West zone has the highest no. of stores from
any zone.

 Brigade road has been the highest sales
generator from jan to may 2010.

 Saket II has been generating the second
highest revenues, with an exception only in
Jan.

 Sales in Powai droped from jan to march, but
recovered close to jan’s sales by may.


TOP 10 MUSIC STORE ANALYSIS
 All stores encountered a ‘U’ shaped curve from
jan to may, with least sales in Feb (mostly).

 Generally this sequence is repeated with very
few variations.



Recommendations
 Book in the stores should be coupled with
CD’s and sold either as gift or collector
packs, as this will help advertise our book
collection. Eg: 3 idiots gifted with the
book, or vice versa.
 Gaming and hardware advertisements should be
done prominently but not excessively as
their sales are already good.
 Concentration should be paid to books,
Applications and mobile accessories.

Top 10 Telecom store
analysis
Top 10 Telecom store
analysis
Top 10 Telecom store
analysis
Top 10 Telecom store
analysis
Top 10 Telecom store
analysis
Analysis
 January
◦ Highest average per unit value of a handset is
at LP, Pheonix mills store though it ranks 8th .
◦ Brigade road has the highest no of units sold
but has the second highest Average per unit
value.
◦ North region dominates the chart with 4 stores
in the top 10 list.
◦ Combined sales from north is Rs. 6620617,
south is Rs. 5822671 and west is Rs.
4130095.
◦ Though khanna market ranks 4th its average
per unit value of goods sold is the least in
the list.
 Feburary
◦ Brigade road sales fell to the fourth position,
with a steep decline of 194 units.the sales
amount also reduced by Rs.1373270.
◦ But still its average per unit value was the
highest at Rs. 5904
◦ Moreover the Highest average per unit value for
the entire list fell from 6567 units to 5904 units
(decrease of 633 units).
◦ Pallivatarom a new entrant in the list became
the highest grosser. Though its average per
unit value of sales was the least (Rs. 2515).
◦
◦
 March
◦ Jayanagar 4th Block another new entrant took
the highest spot in the list. with nearly 400
units sold and an average per unit value of Rs.
4961.
◦ Brigade road again 3rd in a row has the highest
Average per unit value, but the third highest
sales.
◦ The combined sales among all the regions was
highest in south (Rs. 5651587)
◦ North came second with highest sales of Rs.
5510480
◦ East came in the top 10 list for the first time
with sales of Rs. 825043
 April
◦ Jayanagar 4th Block retained its position as the
top most grossing store.
◦ The combined sales of the various zones in april
was as follows:
 North Rs.6461401
South Rs.4931018
West Rs.2086885
◦ The Fountain Chowk store in Ludhiana had the
highest average per unit value of Rs.4671
◦ Khanna market even after being the top 5th
store on the list fetched the lowest average per
unit value.
 May
◦ Jayanagar 4th Block maintained its position at
the top with a sale of 517 units.
◦ The various zonal combined sales are as follows:
North Rs.6075940
South Rs.4890985
West Rs.4633935
East Rs.1131805
◦ East though the lowest in the top 10 list has
19% of the sales achieved by the north.
◦ Khanna market again has the lowest average
per unit value of Rs. 3560.
Recommendations
 Concentrate on the Pheonix mills, Brigade road
and paschim vihar sales as the average per unit
value of an item sold is very high.

 Paschim vihar, Brigade road, Delhi cantt,
Santacruz, khanna market and kinsway camp
are regulars in the list so special attention
should be paid to them.

 Moreover khanna market fetches the least
average per unit value to the firm even after
being among the top 5. So if the consumers are
attracted a little with discounts then they may
buy higher value products and sales can be
nearly doubled.
Recommendations
 North usually fetches highest sales so
activities targeting only the north can also
be done regularly.

 Only Dobson from east is regularly seen in
the list but it fetches good sales and has a
good average per unit value. So
employees from this store should be
transferred to other stores so that they can
help improve overall east performance.
