Entrep PPT 1st QTR

Prayer
Energizer
SESSION
GUIDE
ENTREPRENEURSHIP
1st Quarter
Rene Gaor Delfino
Master Teacher
MNHS-Tunasan Annex, Muntinlupa City
MEET AND GREET
1. Say Hi to the person to your right,
2. Describe yourself using the first letter of
your name
3. Complete the sentence I feel good
today because
4. Repeat 1-3 for the person to your left.
OBJECTIVES:
The 6- hour session will explain the relationship between
curriculum, pedagogy and assessment in the first quarter of
Entrepreneurship. More specifically, the participants should
be able to:
analyze the components of the curriculum guide such as
content, content standards, and performance standards;
determine appropriate pedagogy in translating learning
competencies;
prepare proper strategies and assessment tools for
teaching/learning activities across competencies; and
prepare DLL & DLP in entrepreneurship.
Presentation Flow
COVERAGE
I. Overview
Introduction to Entrepreneurship
Key Concept of common competencies
Core competencies in entrepreneurship
Career opportunities
II. Development of Business Plan
Market (locality/town
Key Concept of Market
Players in the Market (competition)
Product and Services (available in the
market)
THE CURRICULUM GUIDE
PARTS & COMPONENTS

GUIDE QUESTIONS
Group 1-2. Examine the background of the
entrepreneur.
Group 3-4. Identify distinctive characteristics and
traits he possesses that caused him to
be successful as an entrepreneur.
Group 5-6. Identify skills the entrepreneur
possesses that were essential to
establishing a business.
The Farmers Son
Workshop Group
1: Presentation
Group 1-2. Examine the background of the
entrepreneur.
Group 3-4. Identify distinctive characteristics and
traits he possesses that caused him to
be successful as an entrepreneur.
Group 5-6. Identify skills the entrepreneur
possesses that were essential to
establishing a business.
The 2: SELF- ASSESSMENT
PECs Cluster
Workshop
Personal
Entrepreneurial
Characteristics
Workshop 2: SELF- ASSESSMENT
Personal Entrepreneurial Characteristics
Entrepreneurial Self Assessment

Survey
Workshop 3: SELF- ASSESSMENT
Personal Entrepreneurial Characteristics
Fill in each petal of the
flower with your
traits/skills needed to
become a successful
entrepreneur and write
inside the inner circle
your career choice.
http://www.georgelumayag.com/uploads/7/6/4/6/764691/pecs_module_in_ict.pdf
Qualities or Personal Entrepreneurial Characteristics
(PECs) of successful entrepreneurs refer to the desired
traits, which enable an entrepreneur to do what is
expected of him/her and succeed in business. It is the
combination of these characteristics that is required to
enable any one to perform effectively as an entrepreneur.
It is possible for people to develop these characteristics
and succeed in their careers as entrepreneurs. Successful
entrepreneurs have common characteristics, which are
divided into three clusters namely:
achievement, planning and power.
THE 15 CHARACTERISTICS OF
AN EFFECTIVE ENTREPRENEURS
(https://www.youtube.com/results?
search_query=THE+15+CHARACTERISTICS+OF+EFFECTIVE+ENTREPRENEURS)
Entrepreneurial Behavior is the result of a
combination of:
- strong motivation to achieve something; and
- the capabilities to achieve it.
This Idea is based on empirical studies

of hundreds of entrepreneurs.
Behavioral competencies include the following.
Initiative
Systematic planning
Creativity and innovation
Risk taking and Risk Management
Problem solving
Persistence
Quality performance
Information management
Persuation and influencing abilities
Why are behavioral
competencies important for an
entrepreneur?
Theyre the basic competencies required by an
entrepreneur to:
venture into an enterprise.
organize an enterprise
manage an enterprise
run the enterprise competitively
realize the goals for which the enterprise is
established, and
take the enterprise to the success levels
Entrepreneurship education benefits students from
all socioeconomic backgrounds because it teaches
them to think outside the box and nurtures
unconventional talents and skills.
Entrepreneurship education creates opportunity,
ensures social justice, instills confidence and
stimulates the economy.
Entrepreneurship education serves a pipeline to
become a successful business owner.
SUGGESTED
ACTIVITIES/PROJECT FOR PART I
Parade of Entrepreneurs
Successful Story of an Entrepreneur
Case Study
Role Play
Business Journal
Presentation Flow
COVERAGE
II. Development of Business Plan
Market (locality/town
Key Concept of Market
Players in the Market (competition)
Product and Services (available in the
market)
Workshop 4: BRAINSTORMING
In your school, do you find

particular environmental issues
that need to be addressed? If you
were to create a possible product
solution what would be the best
product which will cater to the
needs and wants of the students?
GROUP PRESENTATION
START IT RIGHT WITH
BUSINESS PLANNING !
THANK YOU
Business Plan Development
Business iMEATation Worksheet
Plan
http://www.businessplan.com/discussion
IntroductionBusiness Plan
Market SurveySWOT Overview
BUSINESS PLAN
Plan
What is a Business
Plan?
Abusiness planis a document
that summarizes the operational
and financial objectives of a
business and contains the
detailed plans and budgets
showing how the objectives are
Plan
Importance of Business
Plan?
a roadmap for the
business
provides an opportunity
for a
reality check
Plan
Guidelines in Preparing Business

Plan?
clarify the promoter's original plans for the
business which can act as a logical but flexible
framework over 3 - 5 years;
raise finance for the business/project/proposal;
act as a budget/benchmark against which future
performance can be assessed and evaluated.
Plan
Characteristics of a good Business

Plan?
It is written by the Promoter - the entrepreneur should write
as much of the plan as possible, the advisor should advise.
Be realistic - do not be over optimistic in your projections
Identification of critical success
Multi-disciplinary approach
Timing - the timing horizons set out in the Business Plan must
be realistic. It is important to set key dates and to be able to
measure progress against objectives.
Plan
BUSINESS PLAN
Format
Plan
Section 1: Executive Summary

Section 2: Personal
Details
Section 3: Overview of the
I. Name of Business
II. Business
Describe your Business
Model
III. What is its Vision and
Mission
Plan
Section 4: Business Plan

I. Problem/Need
II.Marketing Plan
III.
Production/Technical Plan
IV.Organizational/Management
Plan
V. Operational Plan
Plan
Section 5: Sustainability
I. Financial Plan
A. Investment Needed
B. Income Statement
-Projected Sales (5 years)
C. Balance Sheet
D. Return on Investment
II. Social Impact
Plan
Section 6:
Addendum
I. SWOT Analysis
II. Markey Survey Questions
III. Data Analysis and Interpretation
IV. Price Computation
V. Snapshots
VI. Food Stall Layout
VII. Advertising Paraphernalia
Plan
IDEATION
Plan
Innovative
Products
Plan
Product/Service Concept
Development
Egg Catcher Activity
PRODUCT DEVELOPMENT STAGES
1.Idea Generation
2.Feasibility Study
3.Development and Testing of Product Design
4.Final Design and Process Plans
IDEA GENERATION
IDEA GENERATION
PRODUCT DEVELOPMENT PROCESS
The Business Plan as a Process
Plan
IntroductionBusiness PlanMarket SurveySWOT Overview
Worksheet: Identifying Business

Opportunities
Let your imagination run wild and simply
list all the possible ideas you can think
of. Think of business ideas that you
believe are not yet in existence and
evaluate your business ideas by
answering the following questions:
Plan
Market Survey
A Market Survey is an important
requirement for initiating any successful
business. The objective of a market
survey is to collect information on
various aspects of the business. This
survey is a tool through which risk is
Market Survey Questionnaire
minimize.
Plan
Worksheet:
Prepare a market survey
questionnaire for your
product/service to be offered
in the market.
Plan
Data Analysis and

How to prepare the results
Interpretation
of Market Survey?
Data Analysis and

Interpretation
Plan
Market Segmentation
A Market Survey is an important
requirement for initiating any successful
business. The objective of a market
survey is to collect information on
various aspects of the business. This
survey is a tool through which risk is
Market Survey Questionnaire
minimize.
Plan
Market Survey SWOT Overview
SWOT ANALYSIS
Plan
This information can be used to help

1)provide a base from which
progress can be measured,
2) gather agreement about where
the organization is going,
3) ensure effective use of an
organizations resources.
Plan
Strengths
Internal positive factors of the

organization, the assets or
valuable resources of the
organizations or enterprise.
Plan
Weaknesses
Internal negative factors

of the organization, the
assets or valuable
resources of the
organizations or
enterprise.
Plan
Opportunities
Factors external to the

consortium/area that allow it to
take action regarding this
environmental factor.
Threats
Factors external to the

consortium/area that stand in
the way of taking action
Plan
Strengths the internal for example, factors relating to products, factors

And environment pricing, costs, profitability, performance, tend to be
Weaknesses quality, people, skills, adaptability, brands, in the
the situation services, reputation, processes, present
inside the
company or infrastructure, etc.
organization
Opportunities the external for example, factors relating to markets, factors

and environment sectors, audience, fashion, seasonality, tend to
Threats trends, competition, economics, politics, be in
Threats
the the future
society, culture, technology,
situation
outside the environmental, media, law, etc.
company or
organization
Plan
Worksheet:
Formulate your own SWOT
Analysis
SWOT ANALYSIS
1. Products are of 1. Products 1.Innovated 1.Operation comes
good quality cannot attract foods are along with
all buyers indemand calamity season
2. Products can be
produced from 2. Business uses 2.Absence of 2.Changing
small capital homemade food thatll fit customers taste
meat substitute ages
3. Business is not 3.Competition
complex 3. Affordability is 3.Fewer
prioritized. expenses
4. There is
technical
expertise
Strengths Weakness Opportunity Threat

Plan
Market Survey SWOT Overview
SECTION 3: OVERVIEW
of the Business
Plan
Business Name
Acceptable Business Names:
The root word or words of the
name shall be considered
The business name should
describe the nature of the
business.
Plan
Names That Are Not Acceptable:

Those which are or whose nature of
business is illegal, offensive, scandalous
or contrary to propriety.
Those which are identical or nearly
resemble business names already
registered with the DTI and the SEC; and
CDA, DOLE or any other government
office authorized by law to register
Plan
Business Model
Abusiness modeldescribes
therationaleof how
anorganizationcreates, delivers,
and captures value (economic,
social, or other forms of value). The
process of business model
construction is part ofbusiness
Plan
IMPORTANCE:
to represent core aspects of
abusiness, including purpose,
offerings, strategies, infrastructure,
organizational structures, trading
practices, and operational processes
and policies.
gives a complete picture of an
organization from a high-level
Business Model
Imeatation
Environment
The idea of Imeatation is to

imitate meat using vegetables
Customers
combined with soy, without
disregarding nutritional content
Community
and taste.
Business Model
Environment
Imeatation
Suppliers
Customers
Community
Plan
Problem/Need
WANTS
NEEDS The form human
States of felt needs take as
deprivation shaped by culture
DEMANDS and individual
Human wants that personality
are backed up by
buying power
Plan
Maslows Hierarchy
of Needs
Problem/Need
Foods high in
cholesterol
and saturated
Need for
fat
Vegetarianism dainty foods
and Religion
Malnutrition
Plan
Worksheet:
Needs/problems the business wants to

solve for the target market
Importance of addressing the problem
Ways of solving the problem
Plan
Mission-Vision
MISSIONStatement
A mission statement To inspire and nurture
answers the question, the human spirit one
person, one cup, and
"Why do we exist?" one neighbourhood at a
time.
VISION "Establish Starbucks
as the premier
A vision statement is purveyor of the finest
setting your goals for coffee in the world
the next five (5) while maintaining our
uncompromising
years.
Vision and Mission
Vision
We envision the fulfilment of our goal which is to
provide affordable and dainty food that will
maintain good health among the market. We are
an organization committed to a culture of healthy
lifestyle believing the most important resource of
our country is its people.
Mission
Our mission is to promote a healthy lifestyle

among Filipinos by providing alternative sources of
everyday meat meals from the combination and
diversity of different vegetables and meat
substitutes abundant in our country that will
respond to the requirements of their daily
Objectives
Socially
To maximize the use of
vegetables and soy To create employment
proteins abundant in our To lead the food
country industry
OBJECTIVES
To provide healthy, Economically

affordable and dainty
food To expand business
To provide vegetarian and gain enough profit
diet among students
Plan
Workshee
t:
Construct your own vision and
mission
Plan
Marketing Production Organization Operational

Sustainability
SECTION 4: THE
Business Plan
Plan

Sustainability
Research and Analysis

You need to describe and explain how you are going to fit
into your marketplace.
What do you see as unmet needs in the marketplace and
how are you going to fill them?
How will you differentiate your products or service from
your competitors?
What unique features, benefits or capabilities will you
bring to the marketplace?
Who are your customers?
Plan

Sustainability
What is a Market?
It is the set of all

actual and
potential buyers
of a product or
service.
Plan

Sustainability
What is a Target Market?
It is a set of buyers
sharing common needs
or characteristics that
the company decides to
serve.
Research/Analysis
Population
First Year Level: 18.70%
Students Second Year Level: 19.00%
Students Third Year Level: 19.30%
Fourth Year Level: 14.73%
Faculty
Faculty Faculty: 24.08%
Personnel
Personnel Personnel: 3.4%
Medical Staff Medical

Medical Staffs: 0.085%
Staff
Research/Analysis
Population
3.40%
0.085%
18.70%
24.08 %
19.00%
14.73%
19.30%
Plan

Sustainability
Identify
your
target
market
Plan

Sustainability
Reasons for Segmenting the

Market too widely
Buyers are too numerous,
scattered, and too varied in their needs and
Businesses
buying themselves vary widely in their
practices.
abilities to serve different segments of the
Rather than trying to compete in an entire
market.
market,, each company must identify the parts
of the market that can be served best and most
Businesses
profitably . are focusing on the buyers who
have greater interest in the values they create
Plan

Sustainability
Steps in Market Targeting

MARKET MARKET MARKET
SEGMENTATION TARGETING POSITIONING
Identify bases for Develop measure Develop
segmenting the of segment positioning for
market attractiveness target segments
Develop segment Select target Develop a
profile markets marketing mix for
each segment
Plan

Sustainability
Dividing a market into

smaller groups of
buyers with distinct
MARKET
SEGMENTATION needs, characteristic, or
behaviours who might
require separate
products or marketing
mixes.
Plan

Sustainability
The process of evaluating

MARKET each market segments
TARGETING attractiveness and
selecting one or more
segments to enter.
Arranging for a product to
occupy a clear, distinctive,
MARKET
POSITIONING and desirable place
relative to competing
products in the minds of
the target consumers.
Plan

Sustainability
What is a Valid Market

Segment
It should be measurable
It should be accessible
It should be substantial in market size to
be worth developing a marketing program
for it
Plan

Sustainability
Four Ways to Segment a

Market
Plan

Sustainability
Customer Segment
Psychograph
Purchase
Frequency
User Status
Usage Rate
ics
Loyalty
Status
Readiness
Plan

Sustainability
Factors for evaluation of

Market Segment
Segment Size and Growth
Structural attractiveness
(competitors, substitutes, power of
buyers, etc.)
Company objectives and resources
Plan

Sustainability
Pampers Uni Diapers

DEMOGRAPHIC PROFILE OF BUYERS
AGE 30-38
SEX Female
INCOME AB
CIVIL STATUS Married
EDUCATION College-up
PROFESSION Supervisorial / Managerial and others with
similar jobs
who cannot afford to rest during daytime.
LOCATION Urban
PSYCHOGRAPHIC Working mothers, outgoing, quality-
S conscious
Plan

Sustainability
Close-Up
DEMOGRAPHIC PROFILE OF BUYERS
AGE 16-21
SEX Male / Female
INCOME C+ / C
CIVIL STATUS Single
EDUCATION High School (upperclassmen) / College
PROFESSION Student
LOCATION Urban, Rural
PSYCHOGRAPHIC Free spirit, outgoing, playful, active,
S hygienic
BENEFITS
Fresh Breath
DESIRED
Plan

Sustainability
1.Growth Trend
2.Market Niche Size
3.Homogeneity
4.Responsiveness
5.Purchase Authority
6.Awareness Creation Cost
7.Loyalty Level
Plan

Sustainability
Marketing Strategy
This section underlies the
importance of product promotion.
It aims to discuss the various
promotional methods and to
outline the strategies most
appropriate and cost-effective in
the market.
Plan

Sustainability
Promotional Strategies
1) Advertising
This consists of visual and oral
messages that aim to inform
and persuade consumers to
buy products or services.
Advertising comes in various
forms and means categorized
as suitable for reaching either
the end-consumers or trade
buyers.
Plan

Sustainability
Advertising Tools
Daily &
Radio
Television
Consumer
Posters
Outdoor
Road
Social
Programmes
Newspapers
Networking
Railway
Billboards
Magazines
Transportation
Sites
Plan

Sustainability
2) Public Relations
Simply called PR, this planned program of
policies and conduct aimed at building public
confidence in an organization, and creating
public understanding of what it is trying to do.
Plan

Sustainability
3) Sales Promotion
This is the most widely used method of
promoting products for export. It takes varied
forms and includes many activities all aimed
at influencing trade buyers to stock up and
carry your product, and thus, persuading end-
consumers to buy it.
Plan

Sustainability
Forms of Sales Promotion

Plan

Sustainability
4) Direct Mail
Research and experiences in your target
market will allow you to build a base of
potential buyers and clients ton whom
you can direct your companys message.
Include news about your company, such
as a new product/service or a successful
project bid, to introduce your campaign.
Plan

Sustainability
Promotional
5) Media
Strategies
Using the media wisely can
be highly economical and
profitable. Prepare a media
kit that introduces your
company, new
products/services or
newsworthy activities, and
include copies of any
articles published about
your company.
Plan

Sustainability
Promotional
6) Personal Visit
Strategies
Personal contact with the potential
clients is perhaps the best mean of
promotion.
7) Trade Mission/Trade Shows
Attending or participating in
international trade shows is an excellent
way to promote your product or service.
It allows you to check out the
competition and conduct market
research.
Plan

Sustainability
Promotional
6) Personal Visit
Strategies
Personal contact with the potential
clients is perhaps the best mean of
promotion.
7) Trade Mission/Trade Shows
Attending or participating in
international trade shows is an excellent
way to promote your product or service.
It allows you to check out the
competition and conduct market
research.
Plan

Sustainability
Promotional Materials
B
Catalogs
Visual
Leaflets
Price
Drawings
Lists
Aids
Plan

Sustainability
B
Catalogs
Visual
Leaflets
Price
Drawings
Lists
Aids
Plan

Sustainability
Plan

Sustainability
Objectives of Promotional
Obtain buyer reaction to your product
range
Materials
Promote existing sales of your product in
the market
Obtain orders
Target potential customers and other
foreign buyers
Introduce additional product range to
buyers
Help your agents/salespeople introduce
Plan

Sustainability
Promotional
Describe your Materials Pointers
business and product in a
clean and concise manner.
It should be printed in the language of
the country where you plan to sell.
The paper used should be of high quality
because the image of your business will be
associated with it.
If you plan an illustrated material, use
high standard and quality photos to show
your product as its very best. If possible, hire
a professional photographer.
Plan

Sustainability
Suggested Info in Promotional

PRODUCT Materials
Is it the main product you offer?
Is it the right product fort your selected
target market?
Why should customers buy your product?
Are you happy with your present mix of
product? If not, how can you offer this mix?
Plan

Sustainability

Materials
COMPANYS STRENGTHS
What are your strong at? Weak at?
Do you have the right products to
promote?
Are your products acceptable in the
market?
Do you have the financial and human
resources to
Plan

Sustainability

MARKET Materials
Is your market local, national or
international?
How big is your market?
How can you broaden your market
base?
Marketing Plan
Brochures
Imeatation
promotes its
Leaflets products through
health advisories
within the school
Posters community. Fan
pages will be
created to easily
Fan Pages
broadcast the
innovation.
Imeatation
Well take care of you.
For more information, please
contact:
09228931157
Plan

Sustainability
Worksheet:
Messages that will capture the attention of
customers
Form of advertisement
Non-advertising methods
Obstacles in marketing products/services
Plan

Sustainability
PRODUCTION/
Technical Plan
Plan

Sustainability
Production Plan
This section is a description of the
products and/or services you are or will
be selling. You should not assume that
the reader is familiar with your
product/service, so be sure to explain
and describe it carefully.
Plan

Sustainability
Production Plan
What brand comes to your mind when
the following products are mentioned?
Plan

Sustainability
Products and Services

Service
Product
Any activity or
Anything that can be
benefit that one
offered to a market
party can offer to
for attention,
another that is
acquisition, use, or
intangible and does
consumption that
not result in the
might satisfy a want
ownership of
or a need
anything
Plan

Sustainability
Core Product Actual Product

The core benefit that a brand name
buyer gets from quality level
purchasing the product. packaging
What the buyer is design and
really buying? features
Augmented Product
It is the additional consumer services and
benefits. Examples: post-sales services,
warranties, repair services and toll-free
numbers
Plan

Sustainability
Types of Products
Goods
Plan

Sustainability
What a Product Should Have?

Plan

Sustainability
Advantages
Features
Advantages are
Features are product attributes
what these features
offered by a company. They
can do.
are proof of a benefit.
Benefits
Benefits are advantages that meet the explicit
needs and wants of the customers. They are
what the customers will get when they use the
product or service. Benefits answer the
question: Whats in it for me?
Plan

Sustainability
CONCEPT CHECK
Identify the
following:
Product Features
Advantages
Benefits
MacBook Air
Plan

Sustainability
FEATURES
Latest Intel Core 1.7
Thunderbolt I/O high
speed peripheral
ADVANTAGES
Faster memory,
operations and transfer
of files
BENEFITS
Lets the user perform
work better, easier and
faster
Plan

Sustainability
FEATURES
A built-in ambient light
sensor in backlit soft
keyboard
ADVANTAGES
Comfort in typing and
detects changes in lighting
conditions and adjusts the
display and keyboard
brightness automatically.
BENEFITS
Prevents the user from
suffering from hand and
vision stress
Plan

Sustainability
FEATURES
space-saving flash storage for
a bigger battery and sleep
mode available
ADVANTAGES
Able to go on 7 hours in one
full charge
BENEFITS
Lets the user use the
computer unplugged without
the worry of running out of
battery charge
Plan

Sustainability
BRANDING
The process
of
differentiating
yourself from
the
competition.
LOGO QUIZ
BRANDING
Plan

Sustainability
PACKAGING
Designing and
producing the
container or
wrapper for a
product.
Plan

Sustainability
LABELING
Plan

Sustainability
LABELING
the trade name and marketing company of the
product;
Licensed number (e.g. BFAD);
the product's active ingredients (and their
concentrations);
any necessary hazard symbols;
precautions to be taken during use;
medical advice;
safe disposal of the product;
advice on what pests (including diseases and
weeds) the product controls.
Product Description
The business venture
will be offering different
recipes that will vary
Imi-Afritada everyday.
Imi-Adobo
Imi-Curry
Imeatation
Imi-Pakbet
Critical Risks
Increase of Cost
Key Consumer
Insight:
Philippines is
Imeatation undergoing some
accomodates a economic issues
more specilized thus leading to
variety of dietary different problems
meals.
Competition
Competitors
1 RBX
2 Ricecapades
3 Sulit Pinoy Rice Toppings
4 Rice Toppings
All offer tasty and good quality meals.

However, Imeatation accommodates a
more specialized variety of dietary
meals. It is assumed that some
consumers may refuse buying food
products made from vegetables; that is
why our meals are made more appetizing
Plan

Sustainability
Worksheet:
Product/Service
Features and Benefits
Competitors
Key Consumer Insights
Competitive Strategy
Suppliers
Components and Raw Materials
Partners
Risks and Opportunities
Plan

Sustainability
ORGANIZATIONAL/
Management Plan
Plan

Sustainability
Organizational
Organizational structure is the
division of activities into specific
functions and responsibilities for the
executive department and the group
of workers.
It also spells out the tasks and
responsibilities of individuals and
units, and identifies the level of
authority to which they are
Organizational Chart
Organizational Chart shows the
persons
Marketer involved in the production
Manager
process of the business.

Institutional Chart
Institutional Chart shows the
persons involved in the smooth flow
of operations in theLifestyle
Advocates for Heathy business
President
Vice
President
Secretary
Treasurer
Auditor
PIO
Plan

Sustainability
Worksheet:
Organizational Chart
Plan
Marketing Production OrganizationOperationalSustainability
OPERATIONAL PLAN
Plan

Sustainability
Operational
Operations is defined as the
processes used to deliver your
products and services to the
marketplace and can include
manufacturing, transportation,
logistics, travel, printing,
consulting, after-sales service, and
Plan

Sustainability
ItDistribution
is a set of Channel
independent
organizations
involved in the
process of making
product or service
available for use or
consumption by the
consumer or
Plan

Sustainability
Marketing Channels
CHANNEL 1
MANUFACTURER CUSTOMER
CHANNEL 2
MANUFACTURER RETAILER CUSTOMER
CHANNEL 3
MANUFACTURER WHOLESALER RETAILER CUSTOMER
CHANNEL 4
MANUFACTURER
RETAILE
WHOLESALER
JOBBER
CUSTOMER
R
Plan

Sustainability
Distribution Channel Functions

1) Information
Gathering and 2) Promotion
distributing marketing Developing and
research and spreading persuasive
intelligence communications
information about about an offer.
actors and forces in the
marketing
environment needed for
planning and aiding
exchange.
Plan

Sustainability
3) Contact
Finding and communicating with
prospective buyers.
4) Matching
Shaping and fitting the offer to the buyers
needs, including activities such as
manufacturing, grading, assembling, and
packaging.
5) Negotiation
Reaching an agreement on price and
other terms of the offer so that ownership
or possession can be transferred.
Plan

Sustainability
Other Functions
1) Physical Distribution
Transporting and storing goods.
2) Financing
Acquiring and using funds to cover the
costs of the channel work.
3) Risk taking
Assuming the risks of carrying out the
channel work.
Operational Chart
Buying
5:30 of6:30
ingredients
am Cooks
8:30 9:15 am
Preparation Preparer
Cooking of Products
9:15 10:00 am Cook
Selling of Products Sales Person/Manager
10:00 1:30 pm
Determining the Profit Secretary & Treasurer
1:30 2:00 pm
Maximum Time Spent: 8.5

hours
Plan

Sustainability
Worksheet:
Operation
Operations that are critical to the success of
the business
Delivery of Products
Cost to produce and deliver products
Distribution Channel
Selling of the Product
Cost associated with Sales Strategy
Performance target
SESSION
GUIDE
ENTREPRENEURSHIP
2nd Quarter
Rene Gaor Delfino
Master Teacher
MNHS-Tunasan Annex, Muntinlupa City
COVERAGE
I. Overview
Review of the Business Plan
Operating a Business
Review on Management and Marketing
concepts
COVERAGE
II. Monitoring and Evaluating Business Operation
Bookkeeping
Financial Analysis
Financial Reporting
Generating overall report based on the business
activity
Plan
Marketing Production OrganizationOperationalSustainability
SECTION 5:
SUSTAINABILITY
Plan

Sustainability
The financial plan is the section

that determines whether or not
your business idea is viable,
and is a key component in
determining whether or not
your business plan is going to
be able to attract any
investments.
Investment
Quantity Investment Unit Price Total Price
1 unit Rice Cooker 700.00 600.00
1 set Gas Stove 2500.00 2100.00
2 pcs Chopping Board 55.00 110.00
2 pcs Knife 45.00 90.00
2 pcs Frying Pan 220.00 440.00
2 pcs Spatula 60.00 120.00
2 set Casserole 250.00 500.00
1 pc Can Opener 40.00 40.00
Disposable
100 pcs 0.50 50.00
Gloves
2 units Apron & Hairnet 50.00 100.00
Total Amount of Investment P4,150.00
Sources of Funds
Business Partners Amount of Contribution

50 members of 5000.00
Advocates of Healthy
Lifestyle (100.00/share)
Angel Investors
a. Parent A 3000.00
b. Parent B 1500.00
c. Parent C 500.00 5000.00
Total amount from Business Partners P10,000.00
Plan
Addendum Summary IMEATation
Price Computation
What is a Price?
Price is the amount of
money charged and/or
the sum of values that
consumers exchange
for the benefits of
having or using the
product or service .
Plan
INTERNAL EXTERNAL
FACTORS FACTORS
Marketing Nature of the

objectives Pricing market and
Marketing Mix Decisions demand
strategy Competition
Costs Environmental
Organizational factors ( economy,
considerations govt, etc.)
Plan
Ways of Setting Price

(Cost-Based Pricing)
1) Mark-up, where a standard
percentage based on cost is
adopted.
2) Target Profit, where prices
are set towards attaining a
satisfactory rate on return.
Plan
Formula 1:
Unit Cost Computation
Unit Cost Variable Cost + Fixed

Pricing Cost Expected Unit Sales
Plan
Formula 2:
Mark Up Percentage Computation
Selling Unit Cost * (1 + Mark

Price Up %)
Plan
Formula 3:
Target Profit Pricing Computation
Target
Profit Unit Cost + Target ROI x Investment
Pricing Unit Sales
APPLICATIONS
Application 1:
CVB Co. is planning to sell a ready to wear

(RTW) dress. Using the following
information, compute the right price of the
new product using target profit pricing.
Variable Cost Cost
Fabric Php 675.00/RTW
Buttons Php 90.00/RTW
Labour Php 225.00/RTW
Total Variable Cost Php 990.00/RTW

Fixed Cost
Rent Expense Php 90,000.00
Office Salary Php 225,000.00
Total Fixed Cost Php 315,000.00

Expected Sales/year 135,000 RTW
Investment 360,000.00
Target Return on Investment
(ROI) 25%
Plan
Income Statement
It is referred as profit and loss statement
(P&L), earnings statement, operating
statement or statement
It is a company's of operations.
financial statement that
indicates how the revenue is transformed into
the
It net income.
shows Entrepreneurs and investors
whether the business made or lost money
during the period being reported.
Plan
GROSS REVENUE/SALES
Cash inflows of an entity during a
period from delivering or
producing goods, rendering
services, or other activities that
constitute the entity's ongoing
major operations
Plan
COST OF GOODS SOLD (COGS)

It is a financial accounting term which
describes the direct costs attributable to
the production of goods sold by a
company. This includes material cost and
direct labor cost.
NET INCOME
It is the difference between revenue or
income and the cost of making a product
or providing a service.
Plan
OPERATING EXPENSES
is the cost of developing or

providing non-consumable
parts for the product or
system.
Plan
FIXED COST VARIABLE COST

Fixed Costs are Variable Costs are
business expenses expenses that
that are not change in proportion
dependent on the to the activity of a
level of goods or business
services Examples:
produced by Examples:
the business.
1. Rent 1. Utilities
2. Depreciation 2. Labor
3. Insurance 3. Supplies
Plan
Formula 1:
Sales Cost of Goods

NET INCOME = Sold = Gross Profit
Operating Expenses
Income Statement
Bench T-Shirt
Projected Income Statement
December 2017
Sales 100,000.00
Less: Cost of Goods Sold 25,000.00
Gross Profit Margin 75,000.00
Less: Operating Expenses
Rent Expense 12,000.00
Salary of Employees 10,000.00
Advertising Expense 5,000.00
Transportation Expense 3,000.00
Website Development 3,000.00
Office Supplies 2,000.00
Total Operating Expense 35,000.00
Net Income 40,000.oo
Socio-economic Impact
Employment Nutrition Loyalty Solidarity
The The The The

business impact of business business
will be the product builds will try to
employing will affect strong build
local not only bonds solidarity
people who the between its with
will be part lifestyle of employees, suppliers it
of the the student and works with
organizatio but also to customers and give
n teachers. in order to value to
maintain the deals
their loyalty conferred
and trust with them
Plan

Sustainability
Worksheet:
Average Investment
Specific Investment needed for Year 1 and
Year 2
Sources of Funds
Desired Long-term outcomes
Social Impact
Plan
SECTION 1:
Executive
Summary
Plan

The executive summary section of
abusiness planis a summary of the
highlights of your business plan.
Even though the topic appears first
in the printed document, most
business plan developers leave the
writing of the executive summary
until the end.
This summary is the doorway to
the rest of the plan.
Plan
Prepared after the total plan is

written.
It is about one page overview of
the entire market-strategy plan.
Usually it is limited to the specific
objectives to be achieved.
Your executive summary should
include a brief description of the
business concept; the purpose of the
plan; an overview of the market.
Plan
Include the following in the

summary of information:
Description of the Business
Strategic Direction
Market
Marketing
Management
Financial Features
EXECUTIVE SUMMARY
Imeatation proposes a variety of non-meat meals
for students, through home-made inexpensive meat
substitute from vegetables and soy.
Imeatation presents a vegetarian meal which is
very nutritious, palatable and affordable
The business is under the organization Advocates

for Healthy Lifestyle, which aims to provide
affordable and dainty food that will maintain good
health among our market.
Investment to finance the first month of
operation: P5000.00
Through the help of angel investors,

another investment will be available:
P5000.00
Distribution Channel: Direct
Selling Method
Projected Sales per Year: P70,446.00
Advertisement: free-tastes, leaflets,

brochures and posters
Plan
SECTION 6:
ADDENDUM
Plan
FINANCIAL:
1. Price Computation per DOCUMENTATION:
product 1. Market Survey Questionnaire
2. Income Statement 2. Data Analysis and
3. Balance Sheet Interpretation
4. Projected Sales 3. Proposed Location
5. Profitability 4. Business Layout
Computation 5. SWOT Analysis
Plan
PROJECTED SALES
Projected Sales can be computed

by adding an assumption of 10%
increase per year
Projected Sales
Projected Sales
Projected Sales for Year 1 to Year 5

317,700.0 349,470.
Sales 384,417. 422,858.7 465,144.
0 00
00 0 57
Operating Expenses
147,400.0
Supplies Expense 162,140. 178,354. 196,189.4 215,808.
0
00 00 0 34
Salaries Expense 70,000.00 77,000.0 84,700.0 102,487.

93,170.00
0 0 00
Gas Supplies 5,500.00
6,050.00 6,655.00 7,320.50 8,052.55
Utilities Expense 4,000.00
4,400.00 4,840.00 5,324.00 5,856.40
Projected Sales
Projected Sales
Plan
Profitability Ratio
Profitability Ratio measures
managements ability to control
expense and to earn a return in
the resources committed to the
business
Plan
Return On Investment.
A performance measure to evaluate the
efficiency of an investment or to compare
the efficiency of a number of different
investment. It measures the income
earned in the investor capital
Plan
Formula :
Net Income
ROI = Equity
ROI
Problem:
A company has a net sales
of Php 31, 770.00 and a net
income of Php 7,044.60 for
its first month of operation
and an investment of
Php10,000. Compute the
Return on Investment and
ROI
Net Income
ROI =
Equity
Php7,044.60
=
Php10,000.00
= 0.70446
ROI = 70.45%
Plan
Net Profit Margin.

A measure of net income generated
by each peso sale
Net Income
NPM = Net Sales
Net Profit Margin
Net Income
NPM =
Net Sales
Php7,044.60
=
Php31,770.00
= 0.221737488
NPM = 22.17%
Price Computation
IMI-ADOBO
Ingredients: Price Price Computation:

Meat
Php 320 Total Ingredients Cost Price of IMI-
Substitute =
ADOBO
Egg 50 No. Yields
Banana Saba 50 450
= 11.75
Garlic 5 40
Soy Sauce 20 Cost Price +Operating 11.38 + (0.20 x 14.1
=
Vinegar 20 Expense (20%) 11.38) = 0
Cooking Oil 5 Total Price +
13.66+ (0.50 x 21.1
Percentage Mark Up =
Total: 470 13.66) = 5
(50%)
Total 22.0
470 Selling Price = Php
Expenses/day: 0
Plan
Sample Title Defense

Sample Business Plan
Sample Powerpoint Presentation
Be one of the best Filipino Entrepreneur!!!
Further.
Not
SESSION OBJECTIVES Attained
Attained
analyze the components of the curriculum guide
such as content, content standards, and
performance standards;
determine appropriate pedagogy in translating
learning competencies;
prepare proper strategies and assessment tools
for teaching/learning activities across
competencies.
develop their own session guide for RTOT in TVL-
entrepreneurship.
then what is it?
THANK YOU
CHATTY BELTRAN-
TANTOY
DIVISION OF
BUTUAN CITY

Entrep PPT 1st QTR

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Prayer

PARTS & COMPONENTS

Entrepreneurial Self Assessment

This Idea is based on empirical studies

In your school, do you find

Guidelines in Preparing Business

Characteristics of a good Business

Section 1: Executive Summary

Section 4: Business Plan

IntroductionBusiness PlanMarket SurveySWOT Overview

Worksheet: Identifying Business

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

Data Analysis and

Data Analysis and

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

This information can be used to help

IntroductionBusiness PlanMarket SurveySWOT Overview

Internal positive factors of the

IntroductionBusiness PlanMarket SurveySWOT Overview

Internal negative factors

IntroductionBusiness PlanMarket SurveySWOT Overview

Factors external to the

Factors external to the

IntroductionBusiness PlanMarket SurveySWOT Overview

Strengths the internal for example, factors relating to products, factors

Opportunities the external for example, factors relating to markets, factors

IntroductionBusiness PlanMarket SurveySWOT Overview

Strengths Weakness Opportunity Threat

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

Names That Are Not Acceptable:

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

The idea of Imeatation is to

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

IntroductionBusiness PlanMarket SurveySWOT Overview

Needs/problems the business wants to

IntroductionBusiness PlanMarket SurveySWOT Overview

Our mission is to promote a healthy lifestyle

To provide healthy, Economically

IntroductionBusiness PlanMarket SurveySWOT Overview

Marketing Production Organization Operational

Marketing Production Organization Operational

Research and Analysis

Marketing Production Organization Operational

It is the set of all

Marketing Production Organization Operational

What is a Target Market?

Medical Staff Medical

Marketing Production Organization Operational

Marketing Production Organization Operational

Reasons for Segmenting the

Marketing Production Organization Operational

Steps in Market Targeting

Marketing Production Organization Operational

Dividing a market into

Marketing Production Organization Operational

The process of evaluating

Marketing Production Organization Operational